SOCIAL MEDIA - IS IT “DA SHIT”?
% of adult internet users who use social networking sites
Source: The Pew Research Center's Internet & American Life Project tracking surveys 2005-2013
…OR JUST A WASTE OF TIME?
Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW
TA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E
YOU’VE BEEN GOOGLED
DRIVE TRAFFIC TO YOUR SITE
INCREASE YOUR VISIBILITY
Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y
PICKING SOCIAL MEDIA CHANNELS
“Savvy scientists must increasingly engage with
blogs and social media. […] Even if you choose not
to blog, you can certainly expect that your papers
and ideas will increasingly be blogged about. So
there it is — blog or be blogged.”
– PA U L K N O E P F L E R - I N A C O M M E N T I N N AT U R E N E W S
COMMUNICATING SCIENCE IN SOCIAL MEDIA
DO’S AND DON’TS
Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr
Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj
WHY SO SERIOUS?
# O V E R LY H O N E S T M E T H O D S
Please note: #overlyhonestmethods is a joke/spoof hashtag and should be treated as such in good humour and with a pinch of salt.
• Social media tips for scientists
• 6 steps to managing your online reputation
• Scientists - how has social media helped you?
• My year as a stem-cell blogger
• Grow your Twitter followers by being nice and informative
• Tweet your Science
NEW FEATURE COMING SOON
P R O F I L E PA G E O N K I . S E
“Every scientist reading this has a deep passion for
science. I implore you: let your passion out. Share
it with us. Warmly, with stories, imagination, even
with humor. But most of all, in your own voice.”
–ALAN ALDA - IN “SCIENCE AND THE MEDIA”