RATE CARD KOMPAS.COM 2008

RATE CARD 2008 - STANDARD AD KOMPAS.COM
1 Standard Banner Ad
RATE MONTHLY PER SECTION (In Rp./ Gross) RATE MONTHLY PER CHANNEL (In Rp./ Gross)
AD POSITION AD SIZES (pi) AD UNIT
HOME PAGE NEWS BUSINESS&FINANCE HEALTH SCIENCE FEMALE TRAVEL PROPERTY SPORTS AUTOMOTIVE SOCCER TECHNO ENTERTAINMENT BOLAROPA
1 Top 1 728w x 90h Leaderboard 150,000,000 55,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 175,000,000
2 Top 2 468w x 60h Full Banner 145,000,000 50,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 150,000,000
3 Right 1 300w x 250h Medium Rectangle 140,000,000 49,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 160,000,000
4 Right 2 300w x 100h 3 : 1 Rectangle 100,000,000 38,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 145,000,000
5 Right 3 300w x 100h 3 : 1 Rectangle 90,000,000 35,000,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 125,000,000
5 Combination R2 & R3 300w x 250h Medium Rectangle 130,000,000 43,000,000 - - - - - - - - - - - -
6 Right 4 120w x 240h Vertical Banner 45,000,000 - - - - - - - - - - - - 110,000,000
7 Right 5 120w x 600h Skyscraper 55,000,000 - - - - - - - - - - - - -
8 Center 1 468w x 60h Full Banner 45,000,000 15,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 -
9 Center 2 468w x 60h Full Banner 35,000,000 13,500,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 -
10 Center 3 468w x 60h Full Banner 25,000,000 11,000,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 -
11 Zone 1 A 300w x 100h Microsite 84,500,000 42,000,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 -
12 Zone 1 B 300w x 100h Microsite 84,500,000 - - - - - - - - - - - - -
13 Zone 1 C 300w x 100h Microsite 84,500,000 - - - - - - - - - - - - -
14 Zone 2 A - C 300w x 100h Microsite 61,500,000 40,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 -
15 Article - Sponosorship - 40,000,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 95,000,000
16 Webtorial - Advetorial - 20,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 -
2 Blocking Section
RATE MONTHLY PER SECTION (In Rp./ Gross)
AD POSITION AD SIZES (pi) AD UNIT
All section (Exc.:Home page & News section)
1 Blocking Section Microsite
45,000,000
300w x 600h Half page Ad
Note :
1 Harga exclude PPN
2 First come fisrt serve
3 Harga berlaku utk standard banner ad, tdk termasuk bentuk rich media ad
4 News section termasuk : International, National, Regional, Megapolitan
5 Ketentuan Zone :
- Harga zone +10jt dari nett utk initial fee
- Utk zone di home page & section news : up date 3kali/minggu ; section lainnya : up date 1kali/minggu
- Iklan zone utk CSR, edukasi, PR, CorComm, Event coverage
- Isi zone bisa berisi Q&A, konsultasi, comments.
isi zone tdk blh rilis, infomersial, advetorial (keputusan penulisan ada di Kompas.com)
6 Blocking section bisa di semua section kecuali di Home page & News
7 Harga Blocking section +5 jt dari nett utk initial fee
8 Blocking section benefit : section dgn id & background colour sponsor serta dapat microsite & Half page ad banner

RATE CARD 2008 - STANDARD AD KOMPAS.COM
3 Entitlement Package
RATE MONTHLY PER SECTION (In Rp./ Gross)
PACKAGE AD SIZES (pi) AD UNIT
HOME PAGE NEWS OTHER SECTION
1 Prime Entitlement *) 88w x 31h Micro Bar 85,000,000 25,000,000 -
2 Reguler Entitlement *) 88w x 31h Micro Bar 25,000,000 - -
3 Frame Sponsor colour & Id 75,000,000 40,000,000 -
4 Text Link Max 30 char Text Link 15,000,000 - -
5 Prime Entitlement with frame *) Sponsorship 135,000,000 45,000,000 7,500,000
Entitlement Benefits :
*) Prime Entitlement Package (Home Page):
Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita terkini & terpopuler
box top stories
box up date News sections
Prime Entitlement Package (News):
Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita utama
box berita terkini & terpopuler
box up date berita per sub section / sub rubrik
*) Reguler Entitlement Package (Home Page):
- Penempatan logo sponsor dan title 'powered by sponsor' di setiap box up date berita per section/rubrik di home page Kompas.com
- Sections / rubrik yang dimaksud : Business&Finance, Health, Female, Science, Travel, Property, Sports, Automotive
*) Prime Entitlement with frame Package (Home Page):
- Penempatan frame dengan id/warna sponsor pada kolom foto berita utama di home page Kompas.com
- Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita terkini & terpopuler
box top stories
box up date News sections
Prime Entitlement with frame Package (News & other section):
- Penempatan frame dengan id/warna sponsor pada kolom foto berita utama section tersebut
- Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita utama
box berita terkini & terpopuler
box up date berita per sub section / sub rubrik
Note :
1 Harga exclude PPN
2 First come fisrt serve
4 News section termasuk : International, National, Regional, Megapolitan

RATE CARD 2008- RICH MEDIA KOMPAS.COM
FORMAT BANNER AD LOCATION MATERI AD RATE (SURCHARGE) NOTE
OUT OF BANNER
Home Page Flash-Rich Media + 75% Materi tidak bisa berbentuk Video banner, hanya bisa flash
Full Page Over Lay
Section / Channel Flash-Rich Media + 50% Materi tidak bisa berbentuk Video banner, hanya bisa flash
Flash-Rich Media + 50% size : 500 x 500 pi atau 550 x 480 pi
Home Page
Video Banner + 55% size : 500 x 500 pi atau 550 x 480 pi
Floating Ad
Flash-Rich Media + 35% size : 500 x 500 pi atau 550 x 480 pi
Section / Channel
Video Banner + 40% size : 500 x 500 pi atau 550 x 480 pi
IN BANNER
Flash-Rich Media + 35%
Home Page
Video Banner + 40%
IN BANNER
Flash-Rich Media + 25%
Section / Channel
Video Banner + 30%
SYNCHRONIZATION
Flash-Rich Media + 50%
Home Page
Video Banner + 55%
SYNCHRONIZATION
Flash-Rich Media + 35%
Section / Channel
Video Banner + 40%
NOTE :
- Surcharge utk Rich Media & Video Banner adalah dari tarif Gross
- Placement Rich Media & video banner buying media harus melalui Ad Max utk : creative, media plan, report & fee.
Surcharge yang dikenakan Kompas.com hanya utk placement.
- Untuk pemasangan TVC di landing page akan dikenakan surcharge 10% (no report TVC)
- Untuk format OUT OF BANNER yang muncul hanya iklan creative nya saja, tanpa banner (surcharge dikalikan tarif Top 1)
- Jika format OUT OF BANNER memakai banner, tarif surcharge ditambahkan dengan tarif posisi banner yg diinginkan
- Untuk format Synchronization (penggabungan banner) hanya utk posisi Top2 dan Right1.
Surcharge dikenakan dari tarif Top2
- Posisi Ad di Top 2 sudah otomatis merupakan BANNER EXPANDABLE (in banner format) dengan ukuran 468x180 pi
- Untuk KompasTV & Sleleb TV :
Ad format rich media hanya berbentuk video banner/video ads dengan tipe polite banner with video (tanpa expendable)
- Rich Media / Video Banner harus ada close button nya
- Video Banner max : 4,4 MB
- Rich Media max : 2,2 MB
- Format Video Banner : flv

RATE CARD 2008 - KOMPAS.TV & SELEB.TV
TV SPONSORSHIP Rate Card Monthly - In Rp./Gross
NO ITEMS BENEFIT DURATION MATERI SELEB TV KOMPAS TV REMARKS
1 TV Sponsorship
Benefit TV Sponsorship include: 90,000,000 75,000,000
Bumper In+Out 5\"+5\" TVC 5\" materi dr client / Kompas.com
Running Text 1 spot @ 10\" text +logo materi dr client / Kompas.com
Super Impose 1 spot @ 10\" sponsor logo materi dr client / Kompas.com
Template Graphics 1 spot @ 5\" sponsor logo materi dr Kompas.com
2 Other TV AD (not included at TV Sponsorship package)
Frame (outside video) 1 month identity sponsor 75,000,000 60,000,000 materi dr Kompas.com
BANNER AD Rate Card Monthly - In Rp./Gross
NO AD POSITIONS AD SIZES AD UNIT SELEB TV KOMPAS TV REMARKS
HOMEPAGE + ALL SECTION
1 Top 1 728w x 90h Leaderboard 55,000,000 44,000,000 Materi Flash (with Landing Page)
2 Top 2 468w x 60h Full Banner 50,000,000 40,000,000 Materi Flash (with Landing Page)
3 Right 1
- Flash 300w x 250h Medium Rectangle 50,000,000 40,000,000 Materi Flash (with Landing Page)
- Video Blocking Page
300w x 165h Frame : 300w x 250h Medium Rectangle 100,000,000 80,000,000 Play on homepage + Logo on frame
Video max.3' + Landing Page with sponsor identity
get extra video 3' - max 10 videos
(Posisi diutamakan utk Video Blocking Page) jika materi dari Kompas.Com + production cost
4 Right 2
- Flash 300w x 250h Medium Rectangle 49,000,000 39,200,000 Materi Flash (with Landing Page)
- Video Blocking Page
300w x 165h frame : 300w x 250h Medium Rectangle 98,000,000 78,400,000 Play on homepage + Logo on frame
Video max.3' + Landing Page with sponsor identity
get extra video 3' - max 10 videos
(Posisi diutamakan utk Video Blocking Page) jika materi dari Kompas.Com + production cost
5 Center 1
- Flash 300w x 100h Half Banner 35,000,000 28,000,000 Materi Flash (with Landing Page)
6 Center 2
- Flash 300w x 100h Half Banner 35,000,000 28,000,000 Materi Flash (with Landing Page)
7 Center 3
- Flash 300w x 100h Half Banner - Center 30,000,000 24,000,000 Materi Flash (with Landing Page)
8 Center 4
- Flash 300w x 100h Half Banner - Center 30,000,000 24,000,000 Materi Flash (with Landing Page)
RATE CARD BANNER AD NOTE :
- Harga yg tercantum sudah termasuk benefit yg sama di semua halaman section & sub section
kecuali di video page & tdk berlaku di special program
- Harga yg tercantum merupakan harga gross / bulan
- Harga exclude PPN
- Jika ada tambahan materi TVC / video di landing page banner ad maka surcharge 50%
krn terkait dengan bandwith & no TVC report
- Ad format rich media yg berlaku hanya video banner berbentuk polite banner (tanpa expandable)
- Jika materi video berupa filler produksi by Kompas.com maka + biaya produksi / versi
- Harga utk video blocking page blm termasuk production cost / versi
- Materi utk video format : flv
- Video banner max 4,4 MB ; Rich Media max 2,2 MB

RATE CARD 2008 - EMAIL MARKETING
RATE / EMAIL (In Rp./ Gross)
EMAIL MARKETING PRODUCT
OUR DATABASE *) YOUR DATABASE
Dedicated costumized newsletter
- Targeted opt-in
3,000 1,500
- Instant brand/product awareness/exposure
- Track open rate and click-through
*) Minimum buy of 10,000 emails (Harga exclude PPN)
Services :
1 Template creations
2 Report & Statistics