Rate Card 2008 Ppt

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    Rate Card 2008 Ppt - Presentation Transcript

    1. RATE CARD KOMPAS.COM 2008
    2. RATE CARD 2008 - STANDARD AD KOMPAS.COM 1 Standard Banner Ad RATE MONTHLY PER SECTION (In Rp./ Gross) RATE MONTHLY PER CHANNEL (In Rp./ Gross) AD POSITION AD SIZES (pi) AD UNIT HOME PAGE NEWS BUSINESS&FINANCE HEALTH SCIENCE FEMALE TRAVEL PROPERTY SPORTS AUTOMOTIVE SOCCER TECHNO ENTERTAINMENT BOLAROPA 1 Top 1 728w x 90h Leaderboard 150,000,000 55,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 175,000,000 2 Top 2 468w x 60h Full Banner 145,000,000 50,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 150,000,000 3 Right 1 300w x 250h Medium Rectangle 140,000,000 49,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 160,000,000 4 Right 2 300w x 100h 3 : 1 Rectangle 100,000,000 38,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 145,000,000 5 Right 3 300w x 100h 3 : 1 Rectangle 90,000,000 35,000,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 125,000,000 5 Combination R2 & R3 300w x 250h Medium Rectangle 130,000,000 43,000,000 - - - - - - - - - - - - 6 Right 4 120w x 240h Vertical Banner 45,000,000 - - - - - - - - - - - - 110,000,000 7 Right 5 120w x 600h Skyscraper 55,000,000 - - - - - - - - - - - - - 8 Center 1 468w x 60h Full Banner 45,000,000 15,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 - 9 Center 2 468w x 60h Full Banner 35,000,000 13,500,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 - 10 Center 3 468w x 60h Full Banner 25,000,000 11,000,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 - 11 Zone 1 A 300w x 100h Microsite 84,500,000 42,000,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 - 12 Zone 1 B 300w x 100h Microsite 84,500,000 - - - - - - - - - - - - - 13 Zone 1 C 300w x 100h Microsite 84,500,000 - - - - - - - - - - - - - 14 Zone 2 A - C 300w x 100h Microsite 61,500,000 40,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 - 15 Article - Sponosorship - 40,000,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 95,000,000 16 Webtorial - Advetorial - 20,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 - 2 Blocking Section RATE MONTHLY PER SECTION (In Rp./ Gross) AD POSITION AD SIZES (pi) AD UNIT All section (Exc.:Home page & News section) 1 Blocking Section Microsite 45,000,000 300w x 600h Half page Ad Note : 1 Harga exclude PPN 2 First come fisrt serve 3 Harga berlaku utk standard banner ad, tdk termasuk bentuk rich media ad 4 News section termasuk : International, National, Regional, Megapolitan 5 Ketentuan Zone : - Harga zone +10jt dari nett utk initial fee - Utk zone di home page & section news : up date 3kali/minggu ; section lainnya : up date 1kali/minggu - Iklan zone utk CSR, edukasi, PR, CorComm, Event coverage - Isi zone bisa berisi Q&A, konsultasi, comments. isi zone tdk blh rilis, infomersial, advetorial (keputusan penulisan ada di Kompas.com) 6 Blocking section bisa di semua section kecuali di Home page & News 7 Harga Blocking section +5 jt dari nett utk initial fee 8 Blocking section benefit : section dgn id & background colour sponsor serta dapat microsite & Half page ad banner
    3. RATE CARD 2008 - STANDARD AD KOMPAS.COM 3 Entitlement Package RATE MONTHLY PER SECTION (In Rp./ Gross) PACKAGE AD SIZES (pi) AD UNIT HOME PAGE NEWS OTHER SECTION 1 Prime Entitlement *) 88w x 31h Micro Bar 85,000,000 25,000,000 - 2 Reguler Entitlement *) 88w x 31h Micro Bar 25,000,000 - - 3 Frame Sponsor colour & Id 75,000,000 40,000,000 - 4 Text Link Max 30 char Text Link 15,000,000 - - 5 Prime Entitlement with frame *) Sponsorship 135,000,000 45,000,000 7,500,000 Entitlement Benefits : *) Prime Entitlement Package (Home Page): Penempatan logo sponsor dan title 'powered by sponsor' di : box berita terkini & terpopuler box top stories box up date News sections Prime Entitlement Package (News): Penempatan logo sponsor dan title 'powered by sponsor' di : box berita utama box berita terkini & terpopuler box up date berita per sub section / sub rubrik *) Reguler Entitlement Package (Home Page): - Penempatan logo sponsor dan title 'powered by sponsor' di setiap box up date berita per section/rubrik di home page Kompas.com - Sections / rubrik yang dimaksud : Business&Finance, Health, Female, Science, Travel, Property, Sports, Automotive *) Prime Entitlement with frame Package (Home Page): - Penempatan frame dengan id/warna sponsor pada kolom foto berita utama di home page Kompas.com - Penempatan logo sponsor dan title 'powered by sponsor' di : box berita terkini & terpopuler box top stories box up date News sections Prime Entitlement with frame Package (News & other section): - Penempatan frame dengan id/warna sponsor pada kolom foto berita utama section tersebut - Penempatan logo sponsor dan title 'powered by sponsor' di : box berita utama box berita terkini & terpopuler box up date berita per sub section / sub rubrik Note : 1 Harga exclude PPN 2 First come fisrt serve 4 News section termasuk : International, National, Regional, Megapolitan
    4. RATE CARD 2008- RICH MEDIA KOMPAS.COM FORMAT BANNER AD LOCATION MATERI AD RATE (SURCHARGE) NOTE OUT OF BANNER Home Page Flash-Rich Media + 75% Materi tidak bisa berbentuk Video banner, hanya bisa flash Full Page Over Lay Section / Channel Flash-Rich Media + 50% Materi tidak bisa berbentuk Video banner, hanya bisa flash Flash-Rich Media + 50% size : 500 x 500 pi atau 550 x 480 pi Home Page Video Banner + 55% size : 500 x 500 pi atau 550 x 480 pi Floating Ad Flash-Rich Media + 35% size : 500 x 500 pi atau 550 x 480 pi Section / Channel Video Banner + 40% size : 500 x 500 pi atau 550 x 480 pi IN BANNER Flash-Rich Media + 35% Home Page Video Banner + 40% IN BANNER Flash-Rich Media + 25% Section / Channel Video Banner + 30% SYNCHRONIZATION Flash-Rich Media + 50% Home Page Video Banner + 55% SYNCHRONIZATION Flash-Rich Media + 35% Section / Channel Video Banner + 40% NOTE : - Surcharge utk Rich Media & Video Banner adalah dari tarif Gross - Placement Rich Media & video banner buying media harus melalui Ad Max utk : creative, media plan, report & fee. Surcharge yang dikenakan Kompas.com hanya utk placement. - Untuk pemasangan TVC di landing page akan dikenakan surcharge 10% (no report TVC) - Untuk format OUT OF BANNER yang muncul hanya iklan creative nya saja, tanpa banner (surcharge dikalikan tarif Top 1) - Jika format OUT OF BANNER memakai banner, tarif surcharge ditambahkan dengan tarif posisi banner yg diinginkan - Untuk format Synchronization (penggabungan banner) hanya utk posisi Top2 dan Right1. Surcharge dikenakan dari tarif Top2 - Posisi Ad di Top 2 sudah otomatis merupakan BANNER EXPANDABLE (in banner format) dengan ukuran 468x180 pi - Untuk KompasTV & Sleleb TV : Ad format rich media hanya berbentuk video banner/video ads dengan tipe polite banner with video (tanpa expendable) - Rich Media / Video Banner harus ada close button nya - Video Banner max : 4,4 MB - Rich Media max : 2,2 MB - Format Video Banner : flv
    5. RATE CARD 2008 - KOMPAS.TV & SELEB.TV TV SPONSORSHIP Rate Card Monthly - In Rp./Gross NO ITEMS BENEFIT DURATION MATERI SELEB TV KOMPAS TV REMARKS 1 TV Sponsorship Benefit TV Sponsorship include: 90,000,000 75,000,000 Bumper In+Out 5\"+5\" TVC 5\" materi dr client / Kompas.com Running Text 1 spot @ 10\" text +logo materi dr client / Kompas.com Super Impose 1 spot @ 10\" sponsor logo materi dr client / Kompas.com Template Graphics 1 spot @ 5\" sponsor logo materi dr Kompas.com 2 Other TV AD (not included at TV Sponsorship package) Frame (outside video) 1 month identity sponsor 75,000,000 60,000,000 materi dr Kompas.com BANNER AD Rate Card Monthly - In Rp./Gross NO AD POSITIONS AD SIZES AD UNIT SELEB TV KOMPAS TV REMARKS HOMEPAGE + ALL SECTION 1 Top 1 728w x 90h Leaderboard 55,000,000 44,000,000 Materi Flash (with Landing Page) 2 Top 2 468w x 60h Full Banner 50,000,000 40,000,000 Materi Flash (with Landing Page) 3 Right 1 - Flash 300w x 250h Medium Rectangle 50,000,000 40,000,000 Materi Flash (with Landing Page) - Video Blocking Page 300w x 165h Frame : 300w x 250h Medium Rectangle 100,000,000 80,000,000 Play on homepage + Logo on frame Video max.3' + Landing Page with sponsor identity get extra video 3' - max 10 videos (Posisi diutamakan utk Video Blocking Page) jika materi dari Kompas.Com + production cost 4 Right 2 - Flash 300w x 250h Medium Rectangle 49,000,000 39,200,000 Materi Flash (with Landing Page) - Video Blocking Page 300w x 165h frame : 300w x 250h Medium Rectangle 98,000,000 78,400,000 Play on homepage + Logo on frame Video max.3' + Landing Page with sponsor identity get extra video 3' - max 10 videos (Posisi diutamakan utk Video Blocking Page) jika materi dari Kompas.Com + production cost 5 Center 1 - Flash 300w x 100h Half Banner 35,000,000 28,000,000 Materi Flash (with Landing Page) 6 Center 2 - Flash 300w x 100h Half Banner 35,000,000 28,000,000 Materi Flash (with Landing Page) 7 Center 3 - Flash 300w x 100h Half Banner - Center 30,000,000 24,000,000 Materi Flash (with Landing Page) 8 Center 4 - Flash 300w x 100h Half Banner - Center 30,000,000 24,000,000 Materi Flash (with Landing Page) RATE CARD BANNER AD NOTE : - Harga yg tercantum sudah termasuk benefit yg sama di semua halaman section & sub section kecuali di video page & tdk berlaku di special program - Harga yg tercantum merupakan harga gross / bulan - Harga exclude PPN - Jika ada tambahan materi TVC / video di landing page banner ad maka surcharge 50% krn terkait dengan bandwith & no TVC report - Ad format rich media yg berlaku hanya video banner berbentuk polite banner (tanpa expandable) - Jika materi video berupa filler produksi by Kompas.com maka + biaya produksi / versi - Harga utk video blocking page blm termasuk production cost / versi - Materi utk video format : flv - Video banner max 4,4 MB ; Rich Media max 2,2 MB
    6. RATE CARD 2008 - EMAIL MARKETING RATE / EMAIL (In Rp./ Gross) EMAIL MARKETING PRODUCT OUR DATABASE *) YOUR DATABASE Dedicated costumized newsletter - Targeted opt-in 3,000 1,500 - Instant brand/product awareness/exposure - Track open rate and click-through *) Minimum buy of 10,000 emails (Harga exclude PPN) Services : 1 Template creations 2 Report & Statistics

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