Why TV And Internet Are Friends, Not Enemies

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Why TV And Internet Are Friends, Not Enemies

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Why TV And Internet Are Friends, Not Enemies

  1. 1. Why TV and Internet are friends?<br />Cant believe it…<br />Inspired by NYT story<br />
  2. 2. Flip side<br />Online conversations can help or hinder the opening weekends for movies and the ratings of television programs<br />
  3. 3. Plus Side<br />“Internet is our friend, not our enemy”<br />“… people want to be attached to each other”<br />- Leslie Moonaves, <br />Chief Executive, CBS Corporation<br />
  4. 4. Birds of a Feather<br />People love to be around and be influenced by like minded people <br />Recent study on Social Networking <br />
  5. 5. Splitting Time Insight<br />Social Media enables an online water cooler conversation, encouraging people to split their time between computer screen and big-screen TV<br />- Television Executives<br />
  6. 6. Multi-Tasking<br />One in seven people who were watching Super Bowl and Olympics opening ceremony were surfing the internet at the same time<br />Nielsen Company<br />
  7. 7. TV and Internet are friends…<br />Online Water Cooler Effect<br />
  8. 8. Influencing Factors<br />Avignyata Analysis<br />
  9. 9. Avignyata Inc.<br />MokshJuneja<br />Social Media Catalyst<br />moksh.juneja@avignyata.com<br />+91 93221 21170<br />DakshJuneja<br />Social Media Catalyst<br />daksh.juneja@avignyata.com<br />+ 91 9323966129<br />

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