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Public Relations Management   Session 2   Corporate Communications And Pr Communication Models
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Public Relations Management Session 2 Corporate Communications And Pr Communication Models

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Public Relations Management - Session 2 - Corporate Communications and PR Communication Models

Public Relations Management - Session 2 - Corporate Communications and PR Communication Models

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Public Relations Management   Session 2   Corporate Communications And Pr Communication Models Public Relations Management Session 2 Corporate Communications And Pr Communication Models Presentation Transcript

  • Semester IV Session 2
  • Syllabus
    • Role of PR
    • ‘ Publics’ in PR
    • Organisation structure and PR
    • PR role of managers
    • Indian perspective
    • Communication and PR
    • PR and corporate image
    • Social responsibility of business and PR
    • PR and employee returns
    • Cooperation with media
    • Consumer an investor relations
    • Ethics
    Moksh Juneja
  • Public relations and Communications
    • PR and Communication
    • Corporate communications
    • Organisation structure
    Moksh Juneja View slide
  • Moksh Juneja View slide
  • What is Communication?
    • Communication is a process that allows organisms to exchange information by several methods. Communication requires that all parties understand a common language that is exchanged with each other. Exchange requires feedback.
    • The word communication is also used in the context where little or no feedback is expected such as broadcasting, or where the feedback may be delayed as the sender or receiver use different methods, technologies, timing and means for feedback.
    • Source: Wikipedia
    Moksh Juneja
  • Misconceptions about the Process of Communication
    • Communication is a panacea
    • Communication can break down
    • Communication encompasses a specific set of skills
  • Types of Communication Moksh Juneja Verbal Communication Speaking Singing Tone of Voice
  • Types of Communication Moksh Juneja Non – Verbal Communication Body Language Sign Language Paralanguage Touch Eye Contact Writing Silence
  • Communication
    • “ A social process in which individuals employ symbols to establish and interpret meaning in their environment.”
    • - West and Turner
  • 5 Key Terms in the Definition
    • Social
    • Process
    • Symbols
    • Meaning
    • Environment
  • Linear Model - Communication as Action
    • Source
    • Message
    • Receiver
    • Channel
    • Physical or Psychological Noise
  • Linear model of communication
  • Interactive Model
    • Listeners respond to speakers
    • Key feature - feedback
    • Personal fields of experience
    • Limitations
  •  
  • Transaction Model
    • Simultaneously sending and receiving of messages in a communication episode
    • Cooperative process
    • Influenced by past experience
    • Includes both verbal and non-verbal elements
    • Meanings negotiated
    • Meanings contextual
  •  
  • Public Relations Communications Models Moksh Juneja Source: Managing Public Relations [James E. Grunig and Todd Hunt, Harcourt, Bace Jovanovich (1984), p. 21]
  • Public Relations Communications Models Moksh Juneja Source: Managing Public Relations [James E. Grunig and Todd Hunt, Harcourt, Bace Jovanovich (1984), p. 21]
  • Grunig's four models of Public Relations Moksh Juneja Model Name Type of Communication Model Characteristics Examples Press agentry/publicity model One-way communication Uses persuasion and manipulation to influence audience to behave as the organization desires Event Publicity Public Information model One-way communication Uses press releases and other one-way communication techniques to distribute organizational information. Public relations practitioner is often referred to as the "journalist in residence". Government information One-way asymmetrical model Two-way communication Uses persuasion and manipulation to influence audience to behave as the organization desires. Does not use research to find out how it publics feel about the organization. Corporate PR / Investor Relations Two-way symmetrical model Two-way communication Uses communication to negotiate with publics,resolve conflict, and promote mutual understanding and respect between the organization and its public(s). Reputation Management
  • Future PR Communication models Moksh Juneja One-to-One Communication One-to-Many Communication Many-to-One Communication One-to-Many-to-Many Communication Source: IAOC
  • Moksh Juneja
  • What is Corporate Communications?
    • Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.
    • It is concerned with internal communications management from the standpoint of sharing knowledge and decisions from the enterprise with employees, suppliers, investors and partners.
  • Corporate Communications Mix
    • Primary Communications: the communications effects of products, services, management, staff and corporate behavior.
    • Secondary Communications: controlled forms of communications such as advertising and pr
    • Tertiary Communications: word of mouth/spin
  • Aspects of Corporate Communication
    • managing communication or fulfilling the communication management function
    • dealing with controlled and uncontrolled media
    • serving both internal and external audiences
    • proactive communication planning
    • advocating communication strategies and tactics
    • dissemination of persuasion and information
    • branding images and reputation
    • branding products and services
    • monitoring the responses from audiences and markets
    • counseling and advising senior executives
    • managing issues and responding to crisis situations
    • lobbying for favorable stances for the organization
    • organizational image creation and maintenance
    • organizational presence building and monitoring
  • Areas to be addresses by Corp Comm Person
    • Analyst relations
    • Internal communications
    • Investor relations
    • Corporate governance (communications about the set of processes, customs, policies, laws in which a corporation is directed, administered or controlled)
    • Change management (communications aspects of growth management, mergers and acquisitions etc.)
    • Corporate social responsibility
    • Litigation (communications on/around litigation)
    • Crisis communications / Issue Management
  • Tools of communications
    • Financial Reports
      • Investors
      • Analysts
    • Newsletters
      • Vendors
      • Advisory boards
    • Intranets
      • Employees
      • Vendors
      • Advisory boards
  • Scope of Corporate Communication
    • Corporations
    • Nonprofit Agencies
    • Entertainment, Sports and Travel
    • Government and Military
    • Education
    • International
  • Corp. Comm. Vs. Marketing Comm. Corporate communications Marketing communications Aim building company's reputation brand building Scope of communication Company / Enterprise product/produce or service provided by the company/enterprise Target Audience multiple stakeholders customer Mode multiple channels defined set of channels Creativity less room for creativity more room for creativity Consistency With corporate identity, image, philosophy; product & brand attributes With product and brand attributes
  • THE CORPORATE COMMUNICATIONS WHEEL O The New Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) [42] The Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) Advertising Products/ Services Direct Marketing and Correspondence Corporate & Marketing PR Personal Presentation Impersonal Presentation Literature Point of Sale Permanent Media New Media Sponsorship THE CORPORATION Brand Business Partnerships Alliances O R I V N E N M E N T O R I V N E N M E N T The New Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) [42] and The Industry Corporate Country of Origin Influential Groups The Trade Government(s) The Media Financial Customers General Public Internal Prospective Employees Local Business Partners
    • Corporate Communications Department
    • Public Relations Agency
    Moksh Juneja
  • Next…
    • Engaging with ‘publics’ in Public Relations
    Moksh Juneja
  • Assignment
    • Choose a company
    • Identify the audience that
      • needs to influenced
      • will be influencers
    • Rules
      • Not more than one side of a page
      • Deadline: to be submitted beginning of the next lecture
    Moksh Juneja
  • Thank you
    • Contact
    • Moksh Juneja
    • Social Media Catalyst
    • Mobile: +91 9322121170
    • Email: [email_address]
    Moksh Juneja