Increase Sales through Social Media

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Increase Sales through Social Media

Presentation for GRIP el in Association with White New Age Communications

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Increase Sales through Social Media

  1. 1. Social Media Marketing<br />GRIP el<br />
  2. 2. Facts about the Earth<br />2000 BG<br />Equatorial Radius = 6,378,206 m<br />Area = 510,900,000 sq km<br />Equatorial Circumference = 40,075 km<br />Area = Approximates tip of the mouse pointer<br />2000 AG<br />
  3. 3. Digital Marketing<br />Push Communication<br />Banner, Viral, Advertising, Email, SMS<br />Marketer<br />Consumer<br />Interactive Communication<br />Social Media, Widgets, ORM<br />Pull Communication<br />SEM, SEO<br />
  4. 4. Conversions to Sales<br />
  5. 5. Increase Conversions to Increase Sales<br />Social Media <br />
  6. 6. Direct Sales through Facebook<br /><ul><li>BookMyShow
  7. 7. PVR Cinemas</li></li></ul><li>Direct Sales through Twitter<br /><ul><li>Dell
  8. 8. Naked Pizza</li></li></ul><li>Search Sales Effected<br />
  9. 9. Search Sales effected<br />
  10. 10. Influencer Sales<br />- Consumers have been critically watching, recording, and sharing information on the internet space<br />- 77% of online shoppers read consumer product reviews and ratings before making a purchase<br />Remixing<br />- Rev/commented on brand/company blog<br />- leverage by gathering, "remixing", and pooling brand intelligence<br />I N T E R N E T<br />Text<br />- With increasing frequency, consumers are actually controlling, uploading, downloading, filming, recording, circulating, and passing along their own personal encounters with products, services, companies, and brands. <br />- 24% of online car shoppers have changed their mind about a vehicle purchase based on social media<br />
  11. 11. What is happening online?<br />Forum<br />I will not go buy THAT product<br />Influencers on Twitter<br />Reviews<br />Friends on Facebook<br />
  12. 12. Influencer Sales<br />Online conversations are dynamic (users generate text/image/video) and are influential<br />Bad news travels and support for the same travels faster <br />You cannot control the message in cyberspace, you can neutralize the effect <br />12<br />
  13. 13. Social Media User<br />
  14. 14. Social Media Interactions<br />
  15. 15. Social Media Interaction<br />
  16. 16. Social Media Interaction<br />
  17. 17. Social Media Interaction<br />
  18. 18. Architecture of Participation<br />Source: The Long Tail, Chris Anderson, Pg 84<br />
  19. 19. Understanding Indian Social Media Internet User<br />(Source: Forrester)<br />
  20. 20. Social Media Opportunities<br />
  21. 21. Identify?<br />
  22. 22. Social Media Starfish<br />In 2007<br />Source: Robert Scoble<br />
  23. 23. Social Media Starfish<br />In 2009<br />
  24. 24. What Next?<br />Get Social through Interactivity on New Medium<br />
  25. 25. What do you need?<br />Engaging<br />Develop Content <br />for Social Media<br />Content<br />New<br />Interaction <br />Brand Personality <br />Perceived and Created<br />Concept<br />Gratification<br />In Line Brand <br />Personality<br />Contests<br />Merchandise<br />
  26. 26. What do you need?<br />Interaction <br />Virality<br />Searchable<br />Talkability<br />Increase in <br />Sales<br />Known to <br />Influencers<br />Recommendations<br />
  27. 27. Thank You<br />Website: http://www.avignyata.com <br />Moksh Juneja <br />Founder, Avignyata Inc.<br />Associate, White New Age Media<br />Mobile: +91 9322121170<br />Email: moksh.juneja@avignyata.com<br />

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