WGA Presentation 2.24.10

VENTURE CAPITAL, DISRUPTION &THE NEW MEDIA ORDER
MO KOYFMAN, SPARK CAPITAL
FEBRUARY 24, 2010

VENTURE CAPITAL

WHAT IS VENTURE CAPITAL?

THE GODFATHERS

THE ENTREPRENEUR

WHY IS VC IMPORTANT?

TECHNOLOGY

DISRUPTION

AREAS OF INNOVATION

CLUSTERS OF INNOVATION

DISRUPTION

THE INTERNET

UBIQUITOUS CONNECTIVITY

EMERGENCE OF MOBILE PLATFORM

ENTIRELY NEW DEVICES

CAPITAL EFFICIENCY

PARTICIPATORY

SOCIAL

REAL-TIME

PERSISTENT IDENTITY & CONNECTIVITY

NETWORKS AS PLATFORMS

ADVERTISING GROWTH
Source: “US Interactive Marketing Forecast, 2009 to 2014”, Forrester Research, Inc., July 2009

DATA, TARGETING & REAL-TIME BIDDING
DATA
EXCHANGE
DEMANDSIDE PLATFORM
Source: “US Interactive Marketing Forecast, 2009 to 2014”, Forrester Research, Inc., July 2009

DIGITAL GOODS
$5 BILLIONWorldwide
$1 BILLIONIn U.S. Alone
Estimated Sales for this Year
Source: Claire Cain Miller and Brad Stone, NYTimes

THE NEW MEDIA ORDER

REDEFINITION OF NEWS

REPROGRAMMING RADIO
LastFM, HypeM, Pandora

CHANGING FACE OF TV

FILM: THE LAST BASTION?
1st annual decline

EMERGENCE OF GAMING

THE DIGITAL DIVIDE
Media Consumption
Ages 42 – 51
Ages 18 – 27
Age 62 +
Other
Other
Digital
Other
Digital
Digital
Print
Print
Print
TV
TV
TV
52 Hours Weekly
46 Hours Weekly
37 Hours Weekly
Source: Forrester Research, Morgan Stanley.
Note: Digital Media includes internet, gaming, and mobile. Other includes movies and radio.

GATEKEEPERS
-71%
Since ‘05
-59%
Since ‘05

KEY CHALLENGE
How do you get here??

HOW RESPOND?
Build personal brand
Embrace new platforms
Allocate time & dollars smartly
Ubiquitous distribution
Charge for uniqueness, attach sponsorship and/or explore new revenue opportunities
Control your destiny

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WGA Presentation 2.24.10

by mokoyfman on Feb 25, 2010

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WGA Presentation 2.24.10 — Presentation Transcript