mokono media UK

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mokono - experts in blogger engagement

introduction for UK media agencies

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mokono media UK

  1. 1. your  one-­‐stop-­‐shop  for  blogs   mokono:  experts  in  blogger  engagement   for  UK  media  agencies   will.oatley@mokono.com  
  2. 2. mokono  social  media  adver?sing   mokono  is  Europe’s  largest  blog  network,  specialising  in  blogger  engagement   mokono  owns  Europe’s  largest  blog  portals  as  well  as  sourcing  independent  blogs  for  hard-­‐to-­‐ reach  audiences   you  can  run  your  own  adver?sing  or  the  mokono  social  media  ad  or  u?lise  mokono’s  social  media   arm  to  develop  branded  communi?es  amongst  bloggers  which  maCer  
  3. 3. mokono  methods  of  engagement   mokono     mokono     360°  mokono   display   social  media  ad   blogger  engagement   get  bloggers  involved   with  your  brand  through   achieve  reach,   promote  and  grow  your   product  reviews  and/or   awareness  and  response   client’s  social  presence   event  par?cipa?on     with  your  display  ads   with  the  mokono  social   media  ad   ensure  these  reviews  are   build  custom  blog   seen  AND  develop   channels  for  specific   expose  exis?ng   further  conversa?on   audiences   sen?ment  around  your   product  to  increase   passing  value  back  into   mokono     mokono     mokono     UK  reach,  4.8m  UU  and   authen?city  of  your   the  community  so  that   38.3  mm  PIs   communica?ons   you  can  mobilise  them   for  subsequent   campaigns   blogger  par?cipa?on  
  4. 4. mokono     mokono  display  adver?sing   display   technology  consumer   all  formats   gaming   run  display  adver?sing  across  the   healthcare   business  to  business   mokono  porRolio   lifestyle  automo?ve   build  custom  blog  channels  to   target  hard  to  reach  audiences   gardening   photography   generate   travel   film   music  awareness  amongst  the   entertainment   fashion   most  influen?al  people  on  the  web   uk  inventory*   unique  users:  4,855,946   page  impressions:  38,311,000   *this  does  not  include  custom-­‐blog  channels  
  5. 5. mokono     channel:  entertainment   mokono  example  blog  channel   display   hCp://www.musicrooms.net/   travel   unique  users:  1,500,000   page  impressions:  2,500,000  
  6. 6. mokono     mokono  example  blog  channel   display   hCp://eu.techcrunch.com/   channel:  technology   travel   unique  users:  800,000   page  impressions:  2,000,000  
  7. 7. mokono     mokono  social  media  ad   social  media  ad   approved  format  by  bloggers   for  bloggers   authen?cate  your   communica?ons  by  exposing   posi?ve  sen?ment   grow  your  brand’s  social   profiles  and  invite  bloggers  to   join  the  conversa?on   live  mock  example  
  8. 8. mokono     mokono  social  media  ad:  universal  pictures   social  media  ad   authen?c  hand-­‐picked  reviews   opportunity  to  join  the  community   and  purchase  online   blogs:  film  and  entertainment   market:  germany  
  9. 9. mokono     mokono  social  media  ad:  sony  ericsson  uk   social  media  ad   ✪   custom  event  social  media  ad   ✪   promote  key  social  profiles  prior  to  event   ✪   ability  to  watch  video  in-­‐ad   ✪   bloggers  invited  to  join  conversa?on   blogs:  music  (hip  hop/rnb  focus)   market:  uk  
  10. 10. mokono     mokono  social  media  ad:  pizza  hut  uk   social  media  ad   ✪   custom  offer  social  media  ad   ✪   3,300  addi?onal  FB  fans  in  3   weeks   ✪   78.7%  of  users  who  engaged   with  the  ad  viewed  selected   tweets  within  the  TwiCer  tab   ✪   sen?ment  report   demonstrates  8.9%  rise  in  brand   men?ons,  of  which  82.3%  were   neutral-­‐posi?ve   blogs:  lifestyle  (indexed  high  against  parents)   market:  uk  
  11. 11. 360  °  mokono     mokono  360°  blogger  engagement   blogger  engagement   blogger  audience  and   outreach  strategy   defined   mokono  has  experience  in   community  tracked  for   successful  bloggers   subsequent   invited  to  product  event/ building  loyal  communi?es   communica?ons   review  and/or  act  as  co-­‐ amongst  bloggers     authors  on  product  blog   mokono     we  ensure  blogger  content  is   insight  used  to  instruct   exposed  across  the  mokono   and  improve  dialogue  with   blog  reviews/ar?cles   porRolio  and  beyond   key  bloggers  and  their   released  and  amplified  by   community   mokono’s  social  plaRorm   and  as  managers  of  Europe’s   largest  blog  portals  we  know   measurement  of  reach,   how  to  communicate  with   sen?ment  and   bloggers   par?cipa?on  amongst   the  community  
  12. 12. 360  °  mokono     mokono  rules  of  engagement   blogger  engagement   stay  engaged   nurture  growth                      recruit  &  create   interna?onal  clients  include:  bmw,  t-­‐mobile  and  panasonic  
  13. 13. 360  °  mokono     mokono  community  par?cipa?on   blogger  engagement   teaser  leading  to   editorial  post  on   portal  describing   theme  week   handpicked,   authen?c  blog  posts   users  invited  to   &  tweets  regarding   share/blog   brand/product.   around  what   image  leads  to  bmw   they  consider  as   blog   joy   par?cipa?ng   blogs  promoted   interna?onal  clients  include:  bmw,  t-­‐mobile  and  panasonic  
  14. 14. 360  °  mokono     mokono  blog  crea?on  and  management   blogger  engagement   b2b  garden   community   created  by   mokono   blog  promoted  using   the  social  media  ad   blog  used  to   build  community   ader  9  months   aCen?on  prior  to   mokono  has  a  built  a   annual  event   b2b  gardening   community  reaching   key  bloggers   40%  of  the  es?mated   recruited  by   total  audience   mokono  to  co-­‐ author   hCp://spogagafa.blog.co.uk/  
  15. 15. thank  you   will  oatley   digital  strategist   will.oatley@mokono.com  

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