How social media is changing the world
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How social media is changing the world

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11.Oct.2012

11.Oct.2012
Presentation to CRE & CSQS Roundtable 2012

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  • Please also upload 'How to manage huge number of social platforms around you' and use your own experience as sharing!!@@
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    How social media is changing the world How social media is changing the world Presentation Transcript

    • HOW SOCIAL MEDIA ISCHANGING OURWORLDCharles Mok
    • What is Social Media? The Platforms?  Much more than the  Facebook platforms…  Twitter  LinkedIn  The technologies  Google+  The behavior  YouTube  The lifestyle  Flickr  The relationships  Foursquare  Weibo
    • Rewriting the rules Bottom up  Changing: Digital natives rule  Media/broadcasting Chaos over order?  Advertising  Marketing Reaches everyone?  Product development  Customer service  Business  Politics  Education…
    • From sharing to crowd-everything Beyond sharing  Is it better? Crowdsourcing  It’s not about if it is everything: better or not (even if  Crowdsourcing was it is not better now) originally about  It will happen more outsourcing and more anyway  Knowledge – Wikipedia  Selling – Groupon  So it is about:  Investing awareness, and literacy
    • From mass to uniqueness Globalization to  From custom-made tribalization products to custom- Mass culture cannot made services dominate anymore  Remember we were worried about English dominating the web in the 90s?
    • Lies are spread quickly
    • But eventually truths areexposed
    • Just face itBoldy gowhere noman hasgone before
    • But remember… Social media must be part of the planning from the start, not an afterthought A moving target, so bear with the detours Persistence will pays off in ways you did not think of
    • If you build it, they will come
    • Thank youCharles MokLegislative Councilor (Information Technology)charles@charlesmok.hkwww.charlesmok.hkFacebook: Charles Mok BTwitter: @charlesmok