HOW SOCIAL MEDIA ISCHANGING OURWORLDCharles Mok
What is Social Media? The Platforms? Much more than the Facebook platforms… Twitter LinkedIn The technologies Google+ The behavior YouTube The lifestyle Flickr The relationships Foursquare Weibo
Rewriting the rules Bottom up Changing: Digital natives rule Media/broadcasting Chaos over order? Advertising Marketing Reaches everyone? Product development Customer service Business Politics Education…
From sharing to crowd-everything Beyond sharing Is it better? Crowdsourcing It’s not about if it is everything: better or not (even if Crowdsourcing was it is not better now) originally about It will happen more outsourcing and more anyway Knowledge – Wikipedia Selling – Groupon So it is about: Investing awareness, and literacy
From mass to uniqueness Globalization to From custom-made tribalization products to custom- Mass culture cannot made services dominate anymore Remember we were worried about English dominating the web in the 90s?