Cwmc2009

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Web 2.0 and 3.0 Development
Presentation at Chinese Wikimedia Conference 2009
Macau SAR, China

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Cwmc2009

  1. 1. Web 2.0 and 3.0 Development Charles Mok Internet Society Hong Kong Chinese Wikimedia Conference 2009 2009.12.27 Macau SAR, China
  2. 2. Web 2.0 <ul><li>We always talk about these characteristics: </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Free (in both senses) </li></ul></ul><ul><li>And the various manifestations of Web 2.0: </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>User behaviors </li></ul></ul><ul><ul><li>Copyleft </li></ul></ul><ul><ul><li>Impact to social and political changes </li></ul></ul>
  3. 3. Web 3.0 <ul><li>I don't know what it is </li></ul><ul><li>Remember Web 2.0 is retroactive </li></ul><ul><li>How can we define Web 3.0 'looking forward'? </li></ul><ul><li>Web or Internet development may be by definition 'unpredictable' </li></ul>
  4. 4. Web 2.0 development vs. IT trends <ul><li>Web 2.0 is remaking the landscape of IT industry </li></ul><ul><li>...or vice versa </li></ul><ul><li>What is the landcape we start with? </li></ul><ul><ul><li>Software – MICROSOFT vs. open source </li></ul></ul><ul><ul><li>Hardware companies </li></ul></ul><ul><ul><li>Networking – open standards </li></ul></ul>
  5. 5. Cloud computing <ul><li>Just another buzzwords? </li></ul><ul><ul><li>Cloud computing has always been around: mainframe, ASP, Internet data centers, etc. </li></ul></ul><ul><ul><li>All Internet/web/Web 2.0 applications are cloud applications anyway: Gmail, Facebook, etc. </li></ul></ul><ul><ul><li>Cloud is a throwback to the days of terminals and mainframe? </li></ul></ul><ul><li>But the effects of cloud is more than 'just more of these cloud applications' </li></ul>
  6. 6. Cloud applications <ul><li>Microsoft Windows 7 release </li></ul><ul><ul><li>Last major new OS release in computing history? </li></ul></ul><ul><ul><li>Cloud >> desktop OS ? </li></ul></ul><ul><li>Why is OS desktop becoming irrelevant? </li></ul><ul><ul><li>Not just the cloud (network), devices are becoming more diverse and powerful – mobile, PDAs, PCs, netbooks, e-readers </li></ul></ul><ul><ul><li>Cloud is different from mainframe based centralized computing because of more powerful devices and faster/bigger networks </li></ul></ul>
  7. 7. Cloud business models <ul><li>Consider Apple </li></ul><ul><ul><li>69% of all US music sales </li></ul></ul><ul><ul><li>Largest PC manufacture in US sales </li></ul></ul><ul><ul><li>Market capitalization > IBM, Google </li></ul></ul><ul><li>iTunes is the ultimate cloud business model </li></ul><ul><ul><li>Also AppStore, etc. </li></ul></ul><ul><li>But what Amazon comes out with Kindle, what does Steve Jobs say? </li></ul><ul><ul><li>Apple philosophy – you can only do it in Apple's way </li></ul></ul>
  8. 8. From eReaders to Wikimedia <ul><li>eReader: the brightest spot in IT industry in 2009 and beyond </li></ul><ul><li>Chat with a HK magazine editor </li></ul><ul><ul><li>Prediction realized: magazines on ebooks </li></ul></ul><ul><ul><li>'Some/most people still want to read a paper book/magazine' – missing the point </li></ul></ul><ul><li>Impact on Wiki and knowledge </li></ul><ul><ul><li>Kindle is the more than a ebook, it is the first 'bookstore wrapped in a hardware case' </li></ul></ul><ul><ul><li>What is Wikimedia's plan for eReader? </li></ul></ul>
  9. 9. Advertising and Marketing <ul><li>Remember Web 2.0 was 'defined' right when Google came out with search ads </li></ul><ul><ul><li>Coincidence? </li></ul></ul><ul><li>Focus on innovation </li></ul><ul><ul><li>E.g. Burger King campaign on Facebook </li></ul></ul><ul><li>There will be more integration between marketing/advertising and IT/online media </li></ul><ul><ul><li>Again, what is Wikimedia's reaction? </li></ul></ul><ul><ul><li>More than about simply 'staying neutral' </li></ul></ul>
  10. 10. Recap: Web trends to watch <ul><li>Cloud computing </li></ul><ul><li>eReader </li></ul><ul><li>Advertising and Marketing </li></ul><ul><li>More topics to discuss in future: </li></ul><ul><ul><li>Mobile data in 4G world and beyond </li></ul></ul><ul><ul><li>China's impact on the Web 2.0 world </li></ul></ul><ul><ul><ul><li>'The biggest Intranet in the world'? </li></ul></ul></ul><ul><ul><ul><li>The ruler's view vs. people power </li></ul></ul></ul><ul><ul><ul><li>Top down vs. bottom up </li></ul></ul></ul><ul><ul><ul><li>Will they be successful or not? </li></ul></ul></ul>
  11. 11. <ul><li>莫乃光 Charles Mok </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.charlesmok.hk </li></ul><ul><li>http://www.isoc.hk </li></ul>

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