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ROI of Mobile Learning

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Float Mobile Learning hosts webinar on ROI of Mobile Learning. A conversation with Gary Woodil, Chad Udell and Jeff Tillett

Float Mobile Learning hosts webinar on ROI of Mobile Learning. A conversation with Gary Woodil, Chad Udell and Jeff Tillett

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  • 1. The ROI of Mobile Learninga conversation
  • 2. A little about us Gary Woodill Senior Analyst Float Mobile Learning @gwoodill Chad Udell Float Mobile Learning Managing Director @visualrinse Jeff Tillett mLearning Strategist and Evangelist Float Mobile Learning @mojotillett
  • 3. Float guides industry-leading companies to understand and leverage thepower of mobile learning. We help companies meet their businessstrategies by making useful information accessible, anytime, anywhere. Weare mobile learning strategy specialists.! @floatlearning! www.floatlearning.com!
  • 4. Free White PaperAt the end of this session we will let you know how to get ourfree white paper on the ROI of Mobile Learning!
  • 5. The Importance of Calculating ROIAmerican businesses spent over $125 billion in 2009 onemployee learning and development.! !Source: http://www.astd.org/content/research/stateOfIndustry.htm!Executives frequently need to calculate their costs, !benefits, and likely return on purchasing new !learning technologies before they can make their !buying decision. !
  • 6. The Formula
  • 7. The Example
  • 8. The Model
  • 9. The Quote Think like a lawyer. You won t be able to prove a !hard ROI number for your training investment. What !you want to demonstrate is a preponderance of !evidence that shows that your intervention works. !Many other business decisions, such as mergers and !acquisitions, are bets based on a preponderance of !evidence. Ask your business leaders to make a bet !on a learning intervention and then present a !preponderance of evidence that it works. !!(Elliot Masie, quoted by Bjorn Billhardt, 2011) !
  • 10. The Benefits of Mobile Learning to a Business•  Increased speed of training !•  Increased sales and commissions !•  Better safety on the job!•  The ability to train hard-to-reach employees!•  Reduced instructor costs!•  Improved performance support!•  Finding answers to questions when they areneeded!•  Improved customer relations!
  • 11. The Benefits of Mobile Learning to a Business Now it s your turn.! ! Add to the list, by typing other benefits to a business in the chat box. !
  • 12. Intangible Benefits of Mobile Learning to a Business •  Increased job satisfaction! •  Increased organizational commitment! •  Improved teamwork! •  Improved customer service! •  Reduced complaints! •  Reduced conflicts!
  • 13. Intangible Benefits of Mobile Learning to a Business Now it s your turn.! ! Add to the list, by typing other intangible benefits to a business in the chat box. !
  • 14. The Costs of Mobile Learning to a Business •  Pre-implementation costs! •  Purchase of mobile devices! •  Purchase of associated infrastructure (TCO)! •  Payment for connectivity! •  Costs of developing or buying content! •  Installation and implementation costs ! •  Ongoing support costs! •  Lost opportunity/productivity costs !
  • 15. The Costs of Mobile Learning to a BusinessNow it s your turn.!!Add to the list, by typing other costs to abusiness in the chat box. !
  • 16. The Costs of Instructor-led Training
  • 17. The Costs of ILT and eLearning Source: Chapman Alliance (2010) - http://www.chapmanalliance.com/howlong !
  • 18. Free White Paper Please send your email address to whitepapers@floatlearning.com in order to get a keycode to be used at checkout for a free copy of our new whitepaper.
  • 19. Keep in touch! www.floatlearning.com/blog Gwoodill@floatlearning.com Chadu@floatlearning.com jtillett@floatlearning.com 877.90.float!
  • 20. Keep in touch! Thank you!