Navigating The Mobile Landscape

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Here is my presentation for The eLearning Guild's Dec 6-7 Online Forum.

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  • Getsmartphone – foreshadowing
  • At the end of 2011, there were 6 billion mobile subscriptions, estimates The International Telecommunication Union
  • Source http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/
  • Rapid
  • Foundation of the web will be responsive and inherently mobile
  • Responsive design
  • Story……Pocket card interactiveMy touch championUsed mobile device to capture
  • I just finished a project with a major insurance organization. They had existing eLearnings that were built in Captivate. They wanted the courses to work on iPads. I built them a prototype in Lectora (html 5). Based the success of that we they hired me to convert the rest of their courses.
  • Navigating The Mobile Landscape

    1. 1. Jeff Tillett Learning Technologist Media ProducerMojocat Creative Services
    2. 2. Navigating the Mobile Landscape Mojocat Creative Services
    3. 3. Jeff Tillett • Navigating the Mobile Landscape In this session we will 1. Look at the current state of mobile technologies 2. Review mobile technologies, platforms and operating systems 3. Discuss why mobile is a game changer for learning 4. Explore some mLearning case studies 5. Begin to see how mLearning could fit into your organization Mojocat Creative Services
    4. 4. Objective # 1 What is the current state of mobile? Mojocat Creative Services
    5. 5. At the end of 2011, there were 6billion mobile subscriptions Mojocat Creative Services
    6. 6. That’s equivalent to 87 percent ofthe world population Mojocat Creative Services
    7. 7. Holy Cow!Mojocat Creative Services
    8. 8. 491.4 million Smartphoneshipments in 2011 Mojocat Creative Services
    9. 9. This makes smartphones 31.8percent of all handsets shipped Mojocat Creative Services
    10. 10. Mojocat Creative Services
    11. 11. 68.7 million tablets and e-Readerssold in 2011 Mojocat Creative Services
    12. 12. Mojocat Creative Services
    13. 13. Survey # 1 How often do you use your phone for accessing web content? Mojocat Creative Services
    14. 14. Objective # 2 Mobile technologies, platforms and operating systems Mojocat Creative Services
    15. 15. Platforms and operating systems Mojocat Creative Services
    16. 16. vs App WebMojocat Creative Services
    17. 17. App Access to device features • Camera/Video • Geolocation • Accelerometer • Disk AccessMojocat Creative Services
    18. 18. Web • Dynamic content • Desktop access • Easy updates • More common skillset • More ScalableMojocat Creative Services
    19. 19. Mobile developmentMojocat Creative Services
    20. 20. Mojocat Creative Services
    21. 21. Mobile and web are merging Mojocat Creative Services
    22. 22. Today’s development communityis going by the “mobile first”Strategy Mojocat Creative Services
    23. 23. Say what?Mojocat Creative Services
    24. 24. SmartphonesMojocat Creative Services
    25. 25. Survey # 2What mobile phone do you have? Mojocat Creative Services
    26. 26. TabletsMojocat Creative Services
    27. 27. Survey # 3 Do you have a tablet? Mojocat Creative Services
    28. 28. Deployment OptionsMojocat Creative Services
    29. 29. Objective # 3 Mobile is a game changer for learning Mojocat Creative Services
    30. 30. We can now put learning in context. From the book The Mobile Learning Edge by Gary Woodil Mojocat Creative Services
    31. 31. Beyond single impact learning • Learning 2.0 • Extend the learning event • Gaming & interactive • Just in time accessibility Mojocat Creative Services
    32. 32. Connects with today’s audience Mojocat Creative Services
    33. 33. How we use mobile devices today • Social Networking • Apps • Calling and Texting • Gaming • email • Capture photo and video Mojocat Creative Services
    34. 34. Content is still keyMojocat Creative Services
    35. 35. 4 types of mLearning • Learning content ported from another source • User generated content • Repositioning and augmentation of existing business systems • Creation of new applications and implementations not previously possible before mobile From the book Learning Everywhere by Chad Udell Mojocat Creative Services
    36. 36. Shaping content for mobile learning Mojocat Creative Services
    37. 37. Objective # 4 Mobile Learning Examples Mojocat Creative Services
    38. 38. Case StudyCompany: Wiley PublishingDeveloper: Float Mobile LearningTechnology: Native iOS Application with Social ToolsCompanion App for leadership skills development book.Adding a companion app provided interactivity to book allowing skillspractice, group participation and peer feedback. It also allowedextended engagement to assure learner transferred information andacquired new skills.
    39. 39. Case StudyCompany: T-MobileDeveloper: T-Mobile Learning and DevelopmentTechnology: Graphic image and SMSA link was put at the end of an elearning and when the learner enteredtheir mobile number and clicked the submit button a mobile commissioncard was sent to their phone via SMS.Even though the idea came late in the planning the Instructional Designteam was able to quickly develop and deploy this mobile performancesupport tool. The front line employees praised the fact that is wasalways available to them on their mobile device. Additional mobileresources where created based on front line requests.
    40. 40. Case StudyCompany: T-MobileDeveloper: T-Mobile front line employeesTechnology: Mobile device and videoCapture front line retail sales elevator pitch’s. Share them out throughinternal social media platform.Higher level of participation than expected and better quality of videoswas received. Some of the videos went viral within the organization.We also learned a valuable lesson in how skilled our front lineemployees where and that we needed a stronger partnership with them
    41. 41. Mobile Pocket Card #1 • Single scrolling page with important reference information • Accessible from mandatory WBT • Javascript form forwards to phone number Authoring Tool: • Adobe Fireworks • HTML • Javascript form Mojocat Creative Services
    42. 42. Mobile Pocket Card #2 • Web-like navigational reference card. • Accessible during training program. • Javascript form forwards to phone number Authoring Tool: • Adobe Fireworks • HTML • Javascript form Mojocat Creative Services
    43. 43. iPad toMojocat Creative Services
    44. 44. Objective # 4 How could mLearning fit into your organization Mojocat Creative Services
    45. 45. Supplement existing training Mojocat Creative Services
    46. 46. A better blended learning... its good Instructional Design Mojocat Creative Services
    47. 47. Performance supportMojocat Creative Services
    48. 48. Gather Frontline knowledge Mojocat Creative Services
    49. 49. Distributing videoMojocat Creative Services
    50. 50. Leverage existing apps or sites Mojocat Creative Services
    51. 51. Building a mobile learning strategy• Business alignment• Connect mobile at the curriculum level• Make it part of process• Think scalability Mojocat Creative Services
    52. 52. Thank You! Let’s connect www.mojocat.com Jeff@mojocat.com @mojotillett Mojocat Creative Services

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