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36 Must See E-commerce Email Marketing Stats
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36 Must See E-commerce Email Marketing Stats

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Work in E-Commerce and deal with email? Then this is the slideshare for you. …

Work in E-Commerce and deal with email? Then this is the slideshare for you.

All important E-commerce Email Stats in one place, updated for 2014. Enjoy!


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  • 1. 36 MUST SEE STATS FOR EVERY E-COMMERCE EMAIL MARKETER!
  • 2. 3.2B ! There are more than 3.2 billion email accounts today. ! Source: The Radicati Group, Email Statistics Report ! ! Send emails that click
  • 3. 4.3B ! Estimates predict there will be about 4.3 billion email accounts by 2016. ! Source: The Radicati Group, Email Statistics Report ! ! Send emails that click
  • 4. Email now accounts for more than 7% of all e-commerce user acquisitions. It's the 2nd most effective acquisition channel (behind search - 15.8%).! Source: custora.com ! ! Send emails that click
  • 5. Customer Lifetime Value (CLV) of customers acquired through email is 12% higher than the average. Twitter's CLV is 23% lower than the average.! Source: custora.com ! ! Send emails that click
  • 6. 33% of consumers report that email contributes most to their online spending.! Source: awprotools.com ! ! Send emails that click
  • 7. Average return on email marketing investment: $44.25 for every dollar spent.! Source: experian.com ! ! Send emails that click
  • 8. 62% ! 62% of marketers are going to spend more on email marketing in 2014 for engagement and retention. ! Source: exacttarget.com ! ! Send emails that click
  • 9. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. ! Source: aberdeen.com ! ! Send emails that click
  • 10. 26% ! Emails with personalized subject lines have 26 percent higher unique open rates than nonpersonalized emails. ! Source: experian.com ! ! Send emails that click
  • 11. Personalized calls-to-actions (CTA) had a 42% higher view-to-submission rate than CTAs that were the same for all visitors. ! Source: hubspot.com ! ! Send emails that click
  • 12. 44% ! 44% of email recipients made at least one purchase last year based on a promotional email. ! Source: exacttarget.com ! ! Send emails that click
  • 13. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.! Source: 2012 Blue Kangaroo Study ! ! Send emails that click
  • 14. 2X ! Free-shipping offers are twice as effective (0.22% - 1.9%) as price reduction offers (0.1% 0.8%). ! Source: retentionscience.com ! ! Send emails that click
  • 15. 91% of consumers report checking email at least once a day.! Source: exacttarget.com ! ! Send emails that click
  • 16. Mobile purchasing decisions are most influenced by emails from companies (71%) only surpassed by the influence of friends (87%).! Source: Adobe Digital Report ! ! Send emails that click
  • 17. Women click 10% more often than men on mobile emails.! Source: Tailored Mail 2012 Email Marketing Trends ! ! Send emails that click
  • 18. Weekend open rates (averaging 17.8% for Saturday and Sunday) are the highest of the week. Especially in the B2C market.! Source: experian.com ! ! Send emails that click
  • 19. 23.8% ! 23.8% of all email opens occur during the 1st hour after delivery. ! Source: getresponse.com ! ! Send emails that click
  • 20. After 24 hours, an email's chance of being opened drops below 1%.! Source: getresponse.com ! ! Send emails that click
  • 21. Almost a third of all emails are sent out during the Q4.! Source: getresponse.com ! ! Send emails that click
  • 22. Most of the commercial emails (17.93%) are sent out on Tuesdays.! Source: getresponse.com ! ! Send emails that click
  • 23. Most promotional email recipients engage with email in the afternoons and evenings.! Source: retentionscience.com ! ! Send emails that click
  • 24. Less than half of marketers (49%) are actively testing email sending time and day. ! Source: econsultancy.com/Adestra ! ! Send emails that click
  • 25. 84% ! By far the most popular e-commerce email acquisition channel is the checkout site. ! Source: experian.com ! ! Send emails that click
  • 26. 45% of e-commerce sites are using popup layovers now. Fastest growing email acquisition trend - doubled from 2012.! Source: experian.com ! ! Send emails that click
  • 27. 80% ! 80% of retail brands collect emails through a point of sale (POS) system entered by a sales associate. ! Source: experian.com ! ! Send emails that click
  • 28. Email is the number one most popular activity on smartphones - 78% of people check email on their mobile phone.! Source: idc.com ! ! Send emails that click
  • 29. 49% of all emails are now opened on mobile (February 2014).! Source: litmus.com ! ! Send emails that click
  • 30. 40% ! Gmail reigns the webmail market share with 40% of the market. ! Source: litmus.com ! ! Send emails that click
  • 31. Desktop email represent only 27% of all email opens currently and have been on a steady decline for the past couple of years.! Source: litmus.com ! ! Send emails that click
  • 32. Mobile email opens have grown by 21% just in 2013.! Source: litmus.com ! ! Send emails that click
  • 33. 30% of consumers now read their email exclusively on mobile devices.! Source: yesmail.com ! ! Send emails that click
  • 34. 26% ! Apple iPhone is by far the most popular email client with 26% of all email opens. ! Source: litmus.com ! ! Send emails that click
  • 35. Less than 12% of all emails collected in June 2013 were mobile optimized.! Source: equinux.com ! ! Send emails that click
  • 36. 56% ! 56% of mobile online sales originating from a marketing email take place on an iPad. ! Source: yesmail.com ! ! Send emails that click
  • 37. Over 70% of mobile purchasing decisions are influenced by promotional emails.! Source: yesmail.com ! ! Send emails that click
  • 38. Into E-Commerce Email Marketing? Find more on: blog.mojn.com mojn.com ! Send emails that click

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