Make a one click video today<br />Professional online video creation for everyone<br />
What is Clipop<br />CliPOP is simple online video creation.<br />You can record a personal video message and Clipop automa...
Who we are: <br />Moshe Friedman, co-founder, Product  Management: <br />Video editing buff, cinema lover<br />Conceived C...
First product – video greetings<br />Clipop video greetings facebook app<br />Alpha version live<br />4<br />
Growing the user base<br />Create with Friends<br />Send<br />Share<br />inherently<br />viral<br />5<br />
Go to market<br />Create buzz around launch<br />Celebrity greetings in facebook<br />Collaborative videos for causes<br /...
The Process/Model<br />100% free greeting card process<br />Once process is complete, offer a group gift, a virtual good o...
Initial Market Approach<br />Greeting card sales are proven and profitable<br />On Facebook<br />$ 0.99 for high-end colla...
Online Video Editing Model<br />    Combination of free and premium offering, depending on features, templates and use.<br...
Validation<br />   “clipop is an impressing product. It poses great opportunities beyond the greeting card market with the...
Market<br />By 2015, Global Greeting card market at $ 30.4 Bn<br />Americans purchase 7 billion greeting cards/yr<br />500...
Competition<br />Collaborative<br />Video<br />Stills<br />Single Sender<br />12<br />Copyright 2011, Private and Confiden...
Timeline<br />Break Even<br />Headcount: 8<br />Seed Funding: Launch Facebook App<br />Headcount: 3<br />Monetize with gif...
Use of funds<br />Set-up marketing<br />Creative studio<br />Complete facebook application development<br />Stand-alone si...
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Clipop investor presentation_march28

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Clipop investor presentation_march28

  1. 1. Make a one click video today<br />Professional online video creation for everyone<br />
  2. 2. What is Clipop<br />CliPOP is simple online video creation.<br />You can record a personal video message and Clipop automatically turns it into a professional, polished and stylized video clip<br />Similar to online picture editing<br />CliPOP is the first tool ever for simple social video creation (aka “collab videos”)<br />Encourages you to invite other friends to participate in a collaborative one-click video <br />People want to make videos easily and socially<br />2<br />Copyright 2011, Private and Confidential <br />
  3. 3. Who we are: <br />Moshe Friedman, co-founder, Product Management: <br />Video editing buff, cinema lover<br />Conceived Clipop 10 months ago<br />Menachem Friedman, co-founder, General Management:<br /> - Real estate entrepreneur ( Atidim LTD) and general manager (Shienfeld LTD)<br /><ul><li>Nimrod Lehavi ,of Lehavi solutions, co-founder, oversees R&D</li></ul> - has overseen the product definition and development of scalable and massively used web 2.0 applications.<br />3<br />
  4. 4. First product – video greetings<br />Clipop video greetings facebook app<br />Alpha version live<br />4<br />
  5. 5. Growing the user base<br />Create with Friends<br />Send<br />Share<br />inherently<br />viral<br />5<br />
  6. 6. Go to market<br />Create buzz around launch<br />Celebrity greetings in facebook<br />Collaborative videos for causes<br />PR and social<br />First market is greetings:<br />partner with group gift sites, genealogy sites and other birthday reminder applications<br />Next phase: online video creation & editing <br />6<br />Copyright 2011, Private and Confidential <br />
  7. 7. The Process/Model<br />100% free greeting card process<br />Once process is complete, offer a group gift, a virtual good or physical option<br />Begin with affiliations, move to an aggregation marketplace<br />Freemium reserved for special cases, like HD<br />For online video creation, similar free/premium approach<br />API with content owners<br />7<br />Copyright 2011, Private and Confidential <br />
  8. 8. Initial Market Approach<br />Greeting card sales are proven and profitable<br />On Facebook<br />$ 0.99 for high-end collaborative greetings (industry shows 10% conversion into high end sale)<br />Pre-roll ads while clip is rendered<br />Offer gifts (amazon, eBay, gift cards)<br />Sale on iPhone store<br />$ 1.99 per app + gifts<br />Revenue share with greeting-oriented sites <br />White label, e.g. genealogy sites<br />8<br />Copyright 2011, Private and Confidential <br />
  9. 9. Online Video Editing Model<br /> Combination of free and premium offering, depending on features, templates and use.<br /> This model is proven: Picnik, Animoto etc.<br />9<br />Copyright 2011, Private and Confidential <br />
  10. 10. Validation<br /> “clipop is an impressing product. It poses great opportunities beyond the greeting card market with the one click video editing tool and social video creation tool…” <br />Josef Mandelbaum, CEO, Incredimail & former CEO American Greetings interactive<br />10<br />
  11. 11. Market<br />By 2015, Global Greeting card market at $ 30.4 Bn<br />Americans purchase 7 billion greeting cards/yr<br />500,000,000 e-cards sent each year<br />Social networks are replacing e-cards<br />Rockyoufacebook app has 10-30 m users a month, hallmark 3 m, social calendar at 10 m<br />The online video creation market doesn’t exist yet, but is bound to exist: video creation is still too complex today<br />11<br />Copyright 2011, Private and Confidential <br />
  12. 12. Competition<br />Collaborative<br />Video<br />Stills<br />Single Sender<br />12<br />Copyright 2011, Private and Confidential <br />
  13. 13. Timeline<br />Break Even<br />Headcount: 8<br />Seed Funding: Launch Facebook App<br />Headcount: 3<br />Monetize with gift market<br />+ 10 K users monthly<br />Rev Share Deal<br />iPhone App<br />Month 18<br />Month 1<br />Month 6<br />13<br />Copyright 2011, Private and Confidential <br />
  14. 14. Use of funds<br />Set-up marketing<br />Creative studio<br />Complete facebook application development<br />Stand-alone site<br />Create iPhone/iPad application<br />Feature-set for online video editing<br />14<br />Copyright 2011, Private and Confidential <br />

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