Clipop investor presentation_march28

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Transcript

  • 1. Make a one click video today
    Professional online video creation for everyone
  • 2. What is Clipop
    CliPOP is simple online video creation.
    You can record a personal video message and Clipop automatically turns it into a professional, polished and stylized video clip
    Similar to online picture editing
    CliPOP is the first tool ever for simple social video creation (aka “collab videos”)
    Encourages you to invite other friends to participate in a collaborative one-click video
    People want to make videos easily and socially
    2
    Copyright 2011, Private and Confidential
  • 3. Who we are:
    Moshe Friedman, co-founder, Product Management:
    Video editing buff, cinema lover
    Conceived Clipop 10 months ago
    Menachem Friedman, co-founder, General Management:
    - Real estate entrepreneur ( Atidim LTD) and general manager (Shienfeld LTD)
    • Nimrod Lehavi ,of Lehavi solutions, co-founder, oversees R&D
    - has overseen the product definition and development of scalable and massively used web 2.0 applications.
    3
  • 4. First product – video greetings
    Clipop video greetings facebook app
    Alpha version live
    4
  • 5. Growing the user base
    Create with Friends
    Send
    Share
    inherently
    viral
    5
  • 6. Go to market
    Create buzz around launch
    Celebrity greetings in facebook
    Collaborative videos for causes
    PR and social
    First market is greetings:
    partner with group gift sites, genealogy sites and other birthday reminder applications
    Next phase: online video creation & editing
    6
    Copyright 2011, Private and Confidential
  • 7. The Process/Model
    100% free greeting card process
    Once process is complete, offer a group gift, a virtual good or physical option
    Begin with affiliations, move to an aggregation marketplace
    Freemium reserved for special cases, like HD
    For online video creation, similar free/premium approach
    API with content owners
    7
    Copyright 2011, Private and Confidential
  • 8. Initial Market Approach
    Greeting card sales are proven and profitable
    On Facebook
    $ 0.99 for high-end collaborative greetings (industry shows 10% conversion into high end sale)
    Pre-roll ads while clip is rendered
    Offer gifts (amazon, eBay, gift cards)
    Sale on iPhone store
    $ 1.99 per app + gifts
    Revenue share with greeting-oriented sites
    White label, e.g. genealogy sites
    8
    Copyright 2011, Private and Confidential
  • 9. Online Video Editing Model
    Combination of free and premium offering, depending on features, templates and use.
    This model is proven: Picnik, Animoto etc.
    9
    Copyright 2011, Private and Confidential
  • 10. Validation
    “clipop is an impressing product. It poses great opportunities beyond the greeting card market with the one click video editing tool and social video creation tool…”
    Josef Mandelbaum, CEO, Incredimail & former CEO American Greetings interactive
    10
  • 11. Market
    By 2015, Global Greeting card market at $ 30.4 Bn
    Americans purchase 7 billion greeting cards/yr
    500,000,000 e-cards sent each year
    Social networks are replacing e-cards
    Rockyoufacebook app has 10-30 m users a month, hallmark 3 m, social calendar at 10 m
    The online video creation market doesn’t exist yet, but is bound to exist: video creation is still too complex today
    11
    Copyright 2011, Private and Confidential
  • 12. Competition
    Collaborative
    Video
    Stills
    Single Sender
    12
    Copyright 2011, Private and Confidential
  • 13. Timeline
    Break Even
    Headcount: 8
    Seed Funding: Launch Facebook App
    Headcount: 3
    Monetize with gift market
    + 10 K users monthly
    Rev Share Deal
    iPhone App
    Month 18
    Month 1
    Month 6
    13
    Copyright 2011, Private and Confidential
  • 14. Use of funds
    Set-up marketing
    Creative studio
    Complete facebook application development
    Stand-alone site
    Create iPhone/iPad application
    Feature-set for online video editing
    14
    Copyright 2011, Private and Confidential