Mobile Marketing & CommerceAT&T Mobile Barcode Services & Mobile AppsMoira Jacobs• Industry Solutions Practice,  Retail / ...
Mobile Code Services          Connecting the Physical World with                  the Digital WorldGo to http://scan.mobi ...
End-to-End Mobile Barcode Solution    CREATE                                           PUBLISH                            ...
AT&T Supports Global Standard FormatsBarcode Formats                                                                      ...
The SolutionReal Time Measurement & Demographics    AT&T Code Management Platform                Secure, enterprise-grade ...
Custom Mobile Web Pages                                           Ensure your end user’s experience is fully mobile       ...
Picture Your Brand …                                                                                      More Accessible ...
Appendix & Use Case ExamplesPage   © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all oth...
9   © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein ...
Retail Environment: Mobile Codes atPOS and Point of Interest10   © 2010 AT&T Intellectual Property. All rights reserved. A...
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained hereinare t...
Scan this code for a short report on interesting marketingstatistics regarding consumer behavior and mobile code scanning:...
More InformationDownload App - AT&T Code Scanner:  • App Store: Search for “AT&T Code Scanner” on iPhone,    Android, MS7 ...
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Jan20 mb sintro [compatibility mode]

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Jan20 mb sintro [compatibility mode]

  1. 1. Mobile Marketing & CommerceAT&T Mobile Barcode Services & Mobile AppsMoira Jacobs• Industry Solutions Practice, Retail / CPG / B2C• AT&T Advanced Enterprise Mobility Solutions© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained hereinare trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein arethe property of their respective owners. AT&T Proprietary.
  2. 2. Mobile Code Services Connecting the Physical World with the Digital WorldGo to http://scan.mobi to downloadthe FREE AT&T scanner Page © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein 2 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  3. 3. End-to-End Mobile Barcode Solution CREATE PUBLISH MANAGE MEASURE Easily generate Code can be Assign and Track code codes that can be placed in any change scan scans in real- scanned by visual media outcomes time and mobile device to: (print, TV and anytime, on download • Web page even the web) the fly. AT&T’s reports that • Video where users can management analyze usage • V-card connect with solution by code, • Phone call your brand in makes it easy demographics, • Text message one scan. to optimize technographics, • Pre-populated users’ brand time and email experience. location. • And more…3 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  4. 4. AT&T Supports Global Standard FormatsBarcode Formats • AT&T scanner app scans standard barcode formatsPhoto source: GS1 Whitepaper “Beyond • AT&T CMP generates Data Matrixthe Label” and QR Codes © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein 4 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  5. 5. The SolutionReal Time Measurement & Demographics AT&T Code Management Platform Secure, enterprise-grade cloud computing solution Create, manage, and measure mobile barcodes in real time Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type) let you fine-tune campaigns as you go Utilize our “dynamic content” feature to customize campaigns based on age, gender, zip code, or device type Supports all three global standard code types (including data matrix codes which allow for smaller print size and better readability) *Consumer Opt-in5 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  6. 6. Custom Mobile Web Pages Ensure your end user’s experience is fully mobile optimized when using QR codes. AT&T can assist as needed with our program for creating mobilized web landing pages linked to QR codes. Custom Mobile Web Page Function: Links UPC or Data Matrix codes to a landing page featuring: video, coupon, other url , downloadable app, voting page or phone number. No template or feature limitations. Form: Page can be branded and customized specifically to client request. Available: Basic templates are included with MBS service plans, highly customized mobile sites also available with SOW. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  7. 7. Picture Your Brand … More Accessible More Interactive More Measurable …in more hands Mobile marketing solutions let people connect with your brand at the point of interest for a more meaningful, measurable and connected experience.7 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  8. 8. Appendix & Use Case ExamplesPage © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein8 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  9. 9. 9 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  10. 10. Retail Environment: Mobile Codes atPOS and Point of Interest10 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  11. 11. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained hereinare trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein arethe property of their respective owners. AT&T Proprietary.
  12. 12. Scan this code for a short report on interesting marketingstatistics regarding consumer behavior and mobile code scanning:View the full video from pc at: www.att.com/mobilebarcodes,or from your mobile at: http://mobilebarcodes.att.com/video412 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  13. 13. More InformationDownload App - AT&T Code Scanner: • App Store: Search for “AT&T Code Scanner” on iPhone, Android, MS7 or Blackberry App Stores • Mobile Web: Go to http://scan.mobi on mobile deviceCreate a Code: • Create your own personal codes at: http://www.createacode.att.mobiletag.comMy Contact Info: • Moira Jacobs • moirajacobs@att.com • 408-504-550513 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
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