Online marketing


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Online marketing

  1. 1. Search Engine Optimization – SEO<br />Search Engine Marketing (Pay Per Click) – SEM/PPC<br />Social Media Optimization – SMO<br />A Complete Guide to Online Marketing<br />Topics covered…<br />by Mohit Jain<br />
  2. 2. Search Engine Optimization<br />SEO Results where you don’t need to pay anything to get listed here, this is called search engine result page ranking for any website can be achieved by optimizing website by various ethical SEO Practices<br />
  3. 3. Search Engine Marketing - PPC<br />PPC Advertising are available on all the search engines including Google, Yahoo, MSN as these are the major engines for Pay Per Click Ad Campaigns. These Ads always appears under the sponsored sites on search engine result pages as you can see in above markation. Here we need to pay to the search engine for each click occurs.<br />
  4. 4. Social Media Optimization - SMO<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Followers, fans, traffic and unique users to your blog,<br />forum, Twitter profile or Facebook page are important as long as they represent relevant growth, i.e., qualified traffic or a following that’s pertinent to your industry/product. The more your audience grows, the more people there are to discover and share; your network will tell your tale for you.<br />
  5. 5. There are 9171 followers to micro soft advertising profile on twitter, whatever Microsoft updated on twitter all the followers / friends will get to know about that and their friends of friends, there are many applications mentioned in the previous slide which can be connected with twitter and whatever you updates in twitter will get flashed on all those applications such as,, etc so you are creating a network about your business product among the audience you want, groups, community you want….<br />
  6. 6. There are 539923 FANS on Google profile in Facebook, similarly any business is having more fans will spread a word about that business with the help of these fans as on each of these fans pages, Google activities will appear. So whatever Google updates in its profile on face book 539923 FANS see them and friends of these FANS also watch that and come to know about whatever Google says on his wall.<br />
  7. 7. Features of SEO SEM and SMO<br />
  8. 8. Search Engine Optimization<br /><ul><li>Cost-effective with Fixed Annual Monthly Fee
  9. 9. Brand Visibility
  10. 10. Web Standards – follows all the WWW standards
  11. 11. Durable - Once your site is there in top results, it will remains there until you don’t stop SEO Maintenance</li></li></ul><li>Pay Per Click – PPC / SEM<br /><ul><li>Reach selective people only who are looking for your product or service
  12. 12. Choose your keywords, locations, demographics etc
  13. 13. Control your budget by setting a daily spend and maximum cost per click
  14. 14. Easy to create and edit your ads, landing pages used in ads
  15. 15. Its instantaneous – You can see your ad in minutes</li></li></ul><li><ul><li>Free – you create profile free of cost on any social media platform and start updating it.
  16. 16. Increase Brand Visibility
  17. 17. Gain Search Engine Domination and search result pages
  18. 18. Increase Referral Traffic from variety of websites.</li></ul>Social Media Optimization<br />
  19. 19. You should not delay any more to start an online marketing campaign with a budget and medium most suits to your business or products selling online.<br />Contact Now -<br />CONCLUSION<br />
  20. 20. You can contact me with any question(s) you have in your mind after watching the presentation.<br />Question & Answeres<br />THANKYOU<br />