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Principles Of Presentation Design V2
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Principles Of Presentation Design V2

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  • 1. Presentation Design t C opy Do No
  • 2. 5
  • 3. 5 Simplicity
  • 4. 5 Simplicity Contrast
  • 5. 5 Simplicity Contrast Clarity
  • 6. 5 Simplicity Contrast Clarity Consistency
  • 7. 5 Simplicity Contrast Clarity Consistency Progression
  • 8. Simplicity Clarity Contrast Consistency Progression
  • 9. Simplicity
  • 10. Make everything as simple as possible but not simpler. t C opy Do No
  • 11. u Tho rea avid ry D Hen Our lives are fri,ered  away by detail;  simplify, simplify.
  • 12. Thoughtful Reduction
  • 13. Simplicity means the achievement  of maximum effect by minimum  means. Dr Koichi Kawana
  • 14. Simplicity t C opy Do No
  • 15. Simplicity  Content t C opy Do No
  • 16.  Content  Pictures Simplicity t C opy Do No
  • 17.  Content  Pictures  Animation/Transition Simplicity t C opy Do No
  • 18.  Content  Pictures  Animation/Transition  Language Simplicity t C opy Do No
  • 19.  Content  Pictures  Animation/Transition  Language  Statistical Information Simplicity t C opy Do No
  • 20. American versus British • The differences between English as written and spoken in America and English as used in Britain are considerable, as is the potential for misunderstanding, even offence, when using words or phrases that are unfamiliar or mean something else on the other side of the Atlantic. • Sometimes the same word has taken on different meanings on the two sides of the Atlantic, creating an opportunity for misunderstanding. • What is familiar in one culture may be entirely alien in another. British English exploits terms and phrases borrowed from the game of cricket; American English uses baseball terms.
  • 21. American versus British • The differences between English as written and spoken in America and English as used in Britain are considerable, as is the potential for misunderstanding, even offence, when using words or phrases that are unfamiliar or mean something else on the other side of Too Detailed! different the Atlantic. • Sometimes the same word has taken on meanings on the two sides of the Atlantic, creating an opportunity for misunderstanding. • What is familiar in one culture may be entirely alien in another. British English exploits terms and phrases borrowed from the game of cricket; American English uses baseball terms.
  • 22. American versus British • Considerable differences • Same word can take different meanings • Familiar in one culture, alien in another • Britishers borrow from cricket, Americans from baseball
  • 23. American versus British • Considerable differences • Same word can take different Much Better meanings • Familiar in one culture, alien in another • Britishers borrow from cricket, Americans from baseball
  • 24. Lets look at the challenges • COMPANIES ARE NOT GETTING THROUGH TO  THEIR AUDIENCES – 20 years ago, 80 percent of a target audience could  be reached with one 30‐second off‐peak television  ad. Today, reaching the same audience oTen  requires 200 to 300 prime‐Vme spots. – The response to direct mail solicitaVons for credit  cards has dropped from 2.8 percent in 1992 to 0.6  percent in 2000. 15
  • 25. Shift to Notes
  • 26. Shift to Notes
  • 27. Clean start
  • 28. Getting through is becoming increasingly difficult!
  • 29.  Pictures …must amplify meaning
  • 30.  Animation/Transition t C opy Do No
  • 31.  Animation/Transition This is cool t C opy Do No
  • 32.  Animation/Transition This is cool …but distracting t C opy Do No
  • 33.  Animation/Transition This is cool …but distracting This is better t C opy Do No
  • 34.  Animation/Transition This is cool …but distracting This is better t C opy Sounds = NEVER Do No
  • 35.  Language
  • 36.  Language Formality
  • 37.  Language Formality Technical words
  • 38.  Language Formality Technical words Avoid jargon
  • 39.  Language Formality Technical words Avoid jargon Relate facts and figures
  • 40.  Language Formality Technical words Avoid jargon Relate facts and figures Avoid sweeping generalizations
  • 41. All o sim the ple r th st so ing s eq lutio ual n is , th the e bes t Occam’s Razor
  • 42. Simplicity Clarity Contrast Consistency Progression
  • 43. Contrast
  • 44. yes  lo ve Contrast E
  • 45. Interest
  • 46. Interest Organization
  • 47. Simplicity Clarity Contrast Consistency Progression
  • 48. Progression
  • 49. Disruptive Technology gy The sustaining hn olo technology has Performance ec in gT been disrupted in sta Su Performance nt ma nded me Oversupply de roveme nt e a nce imp p rov Per form f im o t ory jec ra dt te p ec Current performance of Ex potentially disruptive technology t Time
  • 50. Disruptive Technology gy The sustaining hn olo technology has TOO Performance ec in gT been disrupted in sta Su Performance nt nded me RED ma Oversupply de roveme nt e rov TTE a nce imp p Per form f im CLU o t ory jec ra dt te p ec Current performance of Ex potentially disruptive technology t Time
  • 51. Disruptive Technology Performance Time
  • 52. Disruptive Technology Performance Time
  • 53. Disruptive Technology logy hno Performance ec in gT tain Sus Time
  • 54. Disruptive Technology logy hno Performance ec in gT tain Sus Time
  • 55. Disruptive Technology logy hno Performance ec in gT ta in Sus manded ove ment de an ce impr Per form Time
  • 56. Disruptive Technology Performance Time
  • 57. Disruptive Technology Performance t Time
  • 58. Disruptive Technology Performance Performance Oversupply t Time
  • 59. Disruptive Technology Performance t Time
  • 60. Disruptive Technology Performance t Time
  • 61. Disruptive Technology Performance Current performance of potentially disruptive technology t Time
  • 62. Disruptive Technology Performance t Time
  • 63. Disruptive Technology Performance t Time
  • 64. Disruptive Technology Performance nt me rove p f im or yo t jec tra ted p ec Ex t Time
  • 65. Disruptive Technology Performance t Time
  • 66. Disruptive Technology The sustaining technology has Performance been disrupted t Time
  • 67. Simplicity Clarity Contrast Consistency Progression
  • 68. Consistency
  • 69. Ingredients
  • 70. Background
  • 71. Background Colors
  • 72. Ag Background Colors Font
  • 73. Ag Background Colors Font Images
  • 74. Ag Background Colors Font Images
  • 75. Color Size Shapes & Boxes
  • 76. Surpr ise to at tract!
  • 77. Simplicity Clarity Contrast Consistency Progression
  • 78. Clarity
  • 79.  Case  Typeface (aka font)  Size  Numbering  Colors Clarity t C opy Do No
  • 80.  Case
  • 81.  Case ALL CAPS IS DIFFICULT TO READ!
  • 82.  Case ALL CAPS IS DIFFICULT TO READ! Akin to shouting
  • 83.  Case ALL CAPS IS DIFFICULT TO READ! Akin to shouting Use upper lower case
  • 84.  Typeface (aka font) M Sanserif M Serif
  • 85.  Typeface (aka font) M Sanserif M Serif
  • 86.  Typeface (aka font)
  • 87.  Typeface (aka font) Serif fonts are difficult to read on screen
  • 88.  Typeface (aka font) Serif fonts are difficult to read on screen Sanserif fonts are clearer
  • 89.  Typeface (aka font) Serif fonts are difficult to read on screen Sanserif fonts are clearer Italics are difficult to read on screen
  • 90.  Typeface (aka font) Serif fonts are difficult to read on screen Sanserif fonts are clearer Italics are difficult to read on screen Normal or bold fonts are clearer
  • 91.  Typeface (aka font) Serif fonts are difficult to read on screen Sanserif fonts are clearer Italics are difficult to read on screen Normal or bold fonts are clearer Underlines may signify hyperlinks
  • 92.  Size
  • 93.  Size “Size does matter”
  • 94.  Size “Size does matter” Implies importance
  • 95.  Size “Size does matter” Implies importance Thumb rule: Move back 2 metres
  • 96.  Numbering Numbers denote …priority …sequence …hierarchy
  • 97.  Colors t C opy Do No
  • 98.  Colors t C opy Increase interest Do No
  • 99.  Colors t C opy Increase interest Do No Improve learning, comprehension and retention
  • 100.  Colors t C opy Increase interest Do No Improve learning, comprehension and retention Two categories Cool (such as blue and green) = Foreground Warm (such as orange and red) = Background
  • 101. Coming up... Next Week Design is CRAP!
  • 102. Design is CRAP!