Persuasive Communication at IILM, Gurgaon

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This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.

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Persuasive Communication at IILM, Gurgaon

  1. Persuasive Communication Mohit Chhabra !
  2. process
  3. process people
  4. p process p people t technology
  5. . ppt
  6. PowerPoint
  7. PowerPoint Outlook
  8. of business
  9. of business
  10. It’s Broken
  11. Design is the Solution
  12. What is Design ?
  13. design meaning
  14. 391,000,000 results
  15. No Planning Beyond This Point
  16. STORY
  17. STORY DESIGN
  18. STORY DESIGN DELIVERY
  19. STORY DESIGN DELIVERY
  20. Destination or Point B
  21. What is my Point B?
  22. Big Idea
  23. Persuasive Communication Understanding the Role of Design in Presentations for Persuasive Communication
  24. 3 things Complete sentence.
  25. 3 things Subject. (Role of Design)
  26. 3 things Verb. (Persuasive Communication)
  27. STORY DESIGN DELIVERY
  28. STORY DESIGN DELIVERY
  29. STORY Graphic DESIGN DELIVERY
  30. ...convey a specific message (or messages) to a targeted audience.
  31. Text
  32. Voice Text
  33. Understanding Slide Types
  34. 1 Title Slide
  35. 2 Navigation Slide
  36. 2 Navigation Slide
  37. 3 Bullet Slide
  38. 3 Bullet Slide
  39. 4 Big Word Slide
  40. 5 Quote Slide
  41. 5 Quote Slide
  42. 6 Data Slide
  43. 7 Diagram Slide
  44. 8 Image Slide
  45. 9 Walkout Slide
  46. Storyboarding Your Slides
  47. “ ”
  48. “ “ ” ”
  49. Delete “ “ ” ”
  50. 5 sec Vinod Khosla’s Rule
  51. Visual Clichés
  52. Lasting Partnerships
  53. Partnerships Against All Odds
  54. Security! Text
  55. Clarify Data
  56. Sales Compared to Competitors S$ 6,00,000 S$ 4,50,000 Pharma A Pharma B Pharma C Pharma D Pharma E Pharma F Pharma G Pharma H Pharma I S$ 3,00,000 S$ 1,50,000 December November October September August July US$ 0
  57. 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  58. Trailing, by a mile 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 Average Pharma E 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  59. Unable to Gain Traction July 2012 Aug 2012 450 295 140 390 375 390 300 150 390 550 565 600 Sep 2012 245 142 110 153 145 95 100 0 570 600 450 465 570 460 550 385 300 255 188 150 190 185 262 200 80 90 65 0 A D G Oct 2012 H E A D G H Nov 2012 E A D G H E Dec 2012 Note: All figures in $ ‘000
  60. Market Share Pharma Pharma G H Pharma F Pharma E Pharma A Pharma D Pharma C Pharma B
  61. Market Share Pharma Pharma G" H" Pharma F" 4% 1% 7% Pharma E" 8% Pharma A" 33% Pharma D" 10% Pharma C" 10% Pharma B" 28%
  62. Market Share
  63. How much bigger is the large circle than the small circle?
  64. 16
  65. Market Share at the end of 2012 A Our Co. C D E Others Note: All figures in percent
  66. Market Share at the end of 2012 A 33 Our Co. 28 C 10 D 10 8 E 7 F 4 G H 1 Note: All figures in percent
  67. Words into Visuals
  68. mohitchhabra mohitchhabra mohit_chhabra mohitchhabra@gmail.com

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