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Persuasive Communication at IILM, Gurgaon
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Persuasive Communication at IILM, Gurgaon

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This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.

This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.

Published in Education , Technology , Business
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  • 1. Persuasive Communication Mohit Chhabra !
  • 2. process
  • 3. process people
  • 4. p process p people t technology
  • 5. . ppt
  • 6. PowerPoint
  • 7. PowerPoint Outlook
  • 8. of business
  • 9. of business
  • 10. It’s Broken
  • 11. Design is the Solution
  • 12. What is Design ?
  • 13. design meaning
  • 14. 391,000,000 results
  • 15. No Planning Beyond This Point
  • 16. STORY
  • 17. STORY DESIGN
  • 18. STORY DESIGN DELIVERY
  • 19. STORY DESIGN DELIVERY
  • 20. Destination or Point B
  • 21. What is my Point B?
  • 22. Big Idea
  • 23. Persuasive Communication Understanding the Role of Design in Presentations for Persuasive Communication
  • 24. 3 things Complete sentence.
  • 25. 3 things Subject. (Role of Design)
  • 26. 3 things Verb. (Persuasive Communication)
  • 27. STORY DESIGN DELIVERY
  • 28. STORY DESIGN DELIVERY
  • 29. STORY Graphic DESIGN DELIVERY
  • 30. ...convey a specific message (or messages) to a targeted audience.
  • 31. Text
  • 32. Voice Text
  • 33. Understanding Slide Types
  • 34. 1 Title Slide
  • 35. 2 Navigation Slide
  • 36. 2 Navigation Slide
  • 37. 3 Bullet Slide
  • 38. 3 Bullet Slide
  • 39. 4 Big Word Slide
  • 40. 5 Quote Slide
  • 41. 5 Quote Slide
  • 42. 6 Data Slide
  • 43. 7 Diagram Slide
  • 44. 8 Image Slide
  • 45. 9 Walkout Slide
  • 46. Storyboarding Your Slides
  • 47. “ ”
  • 48. “ “ ” ”
  • 49. Delete “ “ ” ”
  • 50. 5 sec Vinod Khosla’s Rule
  • 51. Visual Clichés
  • 52. Lasting Partnerships
  • 53. Partnerships Against All Odds
  • 54. Security! Text
  • 55. Clarify Data
  • 56. Sales Compared to Competitors S$ 6,00,000 S$ 4,50,000 Pharma A Pharma B Pharma C Pharma D Pharma E Pharma F Pharma G Pharma H Pharma I S$ 3,00,000 S$ 1,50,000 December November October September August July US$ 0
  • 57. 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  • 58. Trailing, by a mile 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 Average Pharma E 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  • 59. Unable to Gain Traction July 2012 Aug 2012 450 295 140 390 375 390 300 150 390 550 565 600 Sep 2012 245 142 110 153 145 95 100 0 570 600 450 465 570 460 550 385 300 255 188 150 190 185 262 200 80 90 65 0 A D G Oct 2012 H E A D G H Nov 2012 E A D G H E Dec 2012 Note: All figures in $ ‘000
  • 60. Market Share Pharma Pharma G H Pharma F Pharma E Pharma A Pharma D Pharma C Pharma B
  • 61. Market Share Pharma Pharma G" H" Pharma F" 4% 1% 7% Pharma E" 8% Pharma A" 33% Pharma D" 10% Pharma C" 10% Pharma B" 28%
  • 62. Market Share
  • 63. How much bigger is the large circle than the small circle?
  • 64. 16
  • 65. Market Share at the end of 2012 A Our Co. C D E Others Note: All figures in percent
  • 66. Market Share at the end of 2012 A 33 Our Co. 28 C 10 D 10 8 E 7 F 4 G H 1 Note: All figures in percent
  • 67. Words into Visuals
  • 68. mohitchhabra mohitchhabra mohit_chhabra mohitchhabra@gmail.com