0
Persuasive Communication

Mohit Chhabra
!
process
process
people
p
process
p
people
t
technology
. ppt
PowerPoint
PowerPoint

Outlook
of business
of business
It’s

Broken
Design is the Solution
What is

Design
?
design meaning
391,000,000 results
No Planning
Beyond This Point
STORY
STORY

DESIGN
STORY

DESIGN
DELIVERY
STORY

DESIGN
DELIVERY
Destination or
Point B
What is my Point B?
Big Idea
Persuasive Communication
Understanding the Role of Design in
Presentations for Persuasive
Communication
3

things

Complete
sentence.
3

things

Subject.

(Role of Design)
3

things

Verb.

(Persuasive
Communication)
STORY

DESIGN
DELIVERY
STORY

DESIGN
DELIVERY
STORY

Graphic

DESIGN

DELIVERY
...convey a specific
message (or messages) to
a targeted audience.
Text
Voice

Text
Understanding Slide Types
1 Title Slide
2

Navigation Slide
2

Navigation Slide
3

Bullet Slide
3

Bullet Slide
4

Big Word Slide
5

Quote Slide
5

Quote Slide
6

Data Slide
7

Diagram Slide
8

Image Slide
9

Walkout Slide
Storyboarding Your Slides
“

”
“
“

”

”
Delete

“
“

”

”
5 sec
Vinod Khosla’s

Rule
Visual Clichés
Lasting Partnerships
Partnerships

Against All Odds
Security!
Text
Clarify Data
Sales Compared to Competitors

S$ 6,00,000

S$ 4,50,000
Pharma A
Pharma B
Pharma C
Pharma D
Pharma E
Pharma F
Pharma G
Pha...
600

Pharma A

Pharma D

Pharma G

Pharma H

450
300
150
0
600
450
300
150
0
July

Aug

Sep

Oct

Nov

Dec

July

Aug

Sep...
Trailing, by a mile
600

Pharma A

Pharma D

Pharma G

Pharma H

450
300
150
0
600
450
300

Average Pharma E

150
0
July

...
Unable to Gain Traction
July 2012

Aug 2012

450

295
140

390

375

390

300
150

390

550

565

600

Sep 2012

245
142

...
Market Share
Pharma
Pharma G H
Pharma F

Pharma E

Pharma A

Pharma D

Pharma C

Pharma B
Market Share
Pharma
Pharma G" H"
Pharma F" 4% 1%
7%
Pharma E"
8%

Pharma A"
33%

Pharma D"
10%

Pharma C"
10%

Pharma B"
2...
Market Share
How much bigger is the large
circle than the small circle?
16
Market Share
at the end of 2012
A
Our Co.
C
D
E
Others

Note: All figures in percent
Market Share
at the end of 2012
A

33

Our Co.

28

C

10

D

10
8

E

7

F
4

G
H

1

Note: All figures in percent
Words into Visuals
mohitchhabra
mohitchhabra

mohit_chhabra

mohitchhabra@gmail.com
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
Persuasive Communication at IILM, Gurgaon
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Persuasive Communication at IILM, Gurgaon

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This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.

Published in: Education, Technology, Business
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Transcript of "Persuasive Communication at IILM, Gurgaon"

  1. 1. Persuasive Communication Mohit Chhabra !
  2. 2. process
  3. 3. process people
  4. 4. p process p people t technology
  5. 5. . ppt
  6. 6. PowerPoint
  7. 7. PowerPoint Outlook
  8. 8. of business
  9. 9. of business
  10. 10. It’s Broken
  11. 11. Design is the Solution
  12. 12. What is Design ?
  13. 13. design meaning
  14. 14. 391,000,000 results
  15. 15. No Planning Beyond This Point
  16. 16. STORY
  17. 17. STORY DESIGN
  18. 18. STORY DESIGN DELIVERY
  19. 19. STORY DESIGN DELIVERY
  20. 20. Destination or Point B
  21. 21. What is my Point B?
  22. 22. Big Idea
  23. 23. Persuasive Communication Understanding the Role of Design in Presentations for Persuasive Communication
  24. 24. 3 things Complete sentence.
  25. 25. 3 things Subject. (Role of Design)
  26. 26. 3 things Verb. (Persuasive Communication)
  27. 27. STORY DESIGN DELIVERY
  28. 28. STORY DESIGN DELIVERY
  29. 29. STORY Graphic DESIGN DELIVERY
  30. 30. ...convey a specific message (or messages) to a targeted audience.
  31. 31. Text
  32. 32. Voice Text
  33. 33. Understanding Slide Types
  34. 34. 1 Title Slide
  35. 35. 2 Navigation Slide
  36. 36. 2 Navigation Slide
  37. 37. 3 Bullet Slide
  38. 38. 3 Bullet Slide
  39. 39. 4 Big Word Slide
  40. 40. 5 Quote Slide
  41. 41. 5 Quote Slide
  42. 42. 6 Data Slide
  43. 43. 7 Diagram Slide
  44. 44. 8 Image Slide
  45. 45. 9 Walkout Slide
  46. 46. Storyboarding Your Slides
  47. 47. “ ”
  48. 48. “ “ ” ”
  49. 49. Delete “ “ ” ”
  50. 50. 5 sec Vinod Khosla’s Rule
  51. 51. Visual Clichés
  52. 52. Lasting Partnerships
  53. 53. Partnerships Against All Odds
  54. 54. Security! Text
  55. 55. Clarify Data
  56. 56. Sales Compared to Competitors S$ 6,00,000 S$ 4,50,000 Pharma A Pharma B Pharma C Pharma D Pharma E Pharma F Pharma G Pharma H Pharma I S$ 3,00,000 S$ 1,50,000 December November October September August July US$ 0
  57. 57. 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  58. 58. Trailing, by a mile 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 Average Pharma E 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  59. 59. Unable to Gain Traction July 2012 Aug 2012 450 295 140 390 375 390 300 150 390 550 565 600 Sep 2012 245 142 110 153 145 95 100 0 570 600 450 465 570 460 550 385 300 255 188 150 190 185 262 200 80 90 65 0 A D G Oct 2012 H E A D G H Nov 2012 E A D G H E Dec 2012 Note: All figures in $ ‘000
  60. 60. Market Share Pharma Pharma G H Pharma F Pharma E Pharma A Pharma D Pharma C Pharma B
  61. 61. Market Share Pharma Pharma G" H" Pharma F" 4% 1% 7% Pharma E" 8% Pharma A" 33% Pharma D" 10% Pharma C" 10% Pharma B" 28%
  62. 62. Market Share
  63. 63. How much bigger is the large circle than the small circle?
  64. 64. 16
  65. 65. Market Share at the end of 2012 A Our Co. C D E Others Note: All figures in percent
  66. 66. Market Share at the end of 2012 A 33 Our Co. 28 C 10 D 10 8 E 7 F 4 G H 1 Note: All figures in percent
  67. 67. Words into Visuals
  68. 68. mohitchhabra mohitchhabra mohit_chhabra mohitchhabra@gmail.com
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