Persuasive Communication at IILM, Gurgaon
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Persuasive Communication at IILM, Gurgaon

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This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.

This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.

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Persuasive Communication at IILM, Gurgaon Persuasive Communication at IILM, Gurgaon Presentation Transcript

  • Persuasive Communication Mohit Chhabra !
  • process
  • process people
  • p process p people t technology
  • . ppt
  • PowerPoint
  • PowerPoint Outlook
  • of business
  • of business
  • It’s Broken
  • Design is the Solution
  • What is Design ?
  • design meaning
  • 391,000,000 results
  • No Planning Beyond This Point
  • STORY
  • STORY DESIGN
  • STORY DESIGN DELIVERY
  • STORY DESIGN DELIVERY
  • Destination or Point B
  • What is my Point B?
  • Big Idea
  • Persuasive Communication Understanding the Role of Design in Presentations for Persuasive Communication
  • 3 things Complete sentence.
  • 3 things Subject. (Role of Design)
  • 3 things Verb. (Persuasive Communication)
  • STORY DESIGN DELIVERY
  • STORY DESIGN DELIVERY
  • STORY Graphic DESIGN DELIVERY
  • ...convey a specific message (or messages) to a targeted audience.
  • Text
  • Voice Text
  • Understanding Slide Types
  • 1 Title Slide
  • 2 Navigation Slide
  • 2 Navigation Slide
  • 3 Bullet Slide
  • 3 Bullet Slide
  • 4 Big Word Slide
  • 5 Quote Slide
  • 5 Quote Slide
  • 6 Data Slide
  • 7 Diagram Slide
  • 8 Image Slide
  • 9 Walkout Slide
  • Storyboarding Your Slides
  • “ ”
  • “ “ ” ”
  • Delete “ “ ” ”
  • 5 sec Vinod Khosla’s Rule
  • Visual Clichés
  • Lasting Partnerships
  • Partnerships Against All Odds
  • Security! Text
  • Clarify Data
  • Sales Compared to Competitors S$ 6,00,000 S$ 4,50,000 Pharma A Pharma B Pharma C Pharma D Pharma E Pharma F Pharma G Pharma H Pharma I S$ 3,00,000 S$ 1,50,000 December November October September August July US$ 0
  • 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  • Trailing, by a mile 600 Pharma A Pharma D Pharma G Pharma H 450 300 150 0 600 450 300 Average Pharma E 150 0 July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec Note: All figures in $ ‘000
  • Unable to Gain Traction July 2012 Aug 2012 450 295 140 390 375 390 300 150 390 550 565 600 Sep 2012 245 142 110 153 145 95 100 0 570 600 450 465 570 460 550 385 300 255 188 150 190 185 262 200 80 90 65 0 A D G Oct 2012 H E A D G H Nov 2012 E A D G H E Dec 2012 Note: All figures in $ ‘000
  • Market Share Pharma Pharma G H Pharma F Pharma E Pharma A Pharma D Pharma C Pharma B
  • Market Share Pharma Pharma G" H" Pharma F" 4% 1% 7% Pharma E" 8% Pharma A" 33% Pharma D" 10% Pharma C" 10% Pharma B" 28%
  • Market Share
  • How much bigger is the large circle than the small circle?
  • 16
  • Market Share at the end of 2012 A Our Co. C D E Others Note: All figures in percent
  • Market Share at the end of 2012 A 33 Our Co. 28 C 10 D 10 8 E 7 F 4 G H 1 Note: All figures in percent
  • Words into Visuals
  • mohitchhabra mohitchhabra mohit_chhabra mohitchhabra@gmail.com