Indian digital consumer

The Indian Digital Consumer

o rning oo dM ou G ank Y&Th

Who am I?

GAPUniversity Industry

Hundreds ofproductive man hours

University Industry

&Research Consulting

Death byPowerPoint

!!!"#$%&()!*+()&$%(#+%,"-).

Rs 55,000 crore

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Where does India live? Population 8% 8 Metro >5 mn 5% 19 Cities 1 - 5 mn Urban 30% 70 mn HH 10% 396 Towns 0.1 - 1 mn 7% 4,738 Peri Urban 10k-0.1 mn 164 mn HH Rural 70% !"# 6,38,365 villages < 10,000 Source : Census Projections 2010

Metropolitan India 8% 8 Metro 5% 19 Cities 10% 396 Towns 7% 4,738 Peri Urban !"# 6,38,365 villages Source : Census Projections 2010

Rur-ban India 8% 8 Metro 5% 19 Cities 10% 396 Towns 7% 4,738 Peri Urban !"# 6,38,365 villages Source : Census Projections 2010

Deep Rural India 8% 8 Metro 5% 19 Cities 10% 396 Towns 7% 4,738 Peri Urban !"# 6,38,365 villages Source : Census Projections 2010

“Rural is not a geography; it is a mindset. Knowledge@Wharton

Rural India Loves Mobiles

None of theseFavorite entertainment gadget

! None of theseFavorite entertainment gadget

20 km...

The change is deep rooted...

Its a battle...

The Rise of the Digital Natives

http://www.linkedin.com/in/mohitchhabrahttp://www.slideshare.net/mohitchhabra http://twitter.com/mohit_chhabramohitchhabra@gmail.com

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Indian digital consumer

by Mohit Chhabra on Jul 31, 2011

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Indian digital consumer — Presentation Transcript