Crafting Compelling Stories

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This is the slide deck from my session on crafting presentations that deliver a compelling message. For the story to be compelling, it must create a sound business case that is foundationed on data and evidence and yet appeal to the right brain.

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  • Thanks Ritesh
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  • The slides are 'talking' - loved it. Thanks.
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  • Hi Akshat, I will do it definitely for your reference. And thanks for the feedback :-)
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  • Hi sir, Akshat this side..Would be great if you could add brief notes about what all the slides are about as lot many times your slides have beautiful abstract pictures and almost negligible text, and as is your habit..you like communicating verbally..so for a viewer on slideshare..the communication is partial..
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Crafting Compelling Stories

  1. 1. Crafting Compelling Stories
  2. 2. or ni ng Goo dM nk You &T ha
  3. 3. Why are we here?
  4. 4. Why are we here? What can be changed?
  5. 5. Why are we here? What can be changed? How?
  6. 6. Markets are conversations
  7. 7. sla o
  8. 8. How did we it all up??
  9. 9. 3
  10. 10. 1 Mistaking legibility for communication
  11. 11. 2 Bad examples
  12. 12. 343 slides
  13. 13. 3 Bad advice
  14. 14. Words 7% Body Tone Language 55% 38%
  15. 15. 7×7
  16. 16. Junk old learnings
  17. 17. Report Story
  18. 18. exhaustive dramatic Report Story
  19. 19. Framework Topical Narrative Data Meaning Information Story Fact Metaphor
  20. 20. exhaustive dramatic Report Story
  21. 21. exhaustive dramatic Presentation Report Story explanatory
  22. 22. exhaustive dramatic Presentation Report Story explanatory
  23. 23. Ignite
  24. 24. Emotions… create attention
  25. 25. creates meaning Attention…
  26. 26. creates memory Meaning…
  27. 27. Tell me a fact and I’ll remember
  28. 28. Tell me a truth and I’ll believe
  29. 29. Tell me a story and I’ll put it in my heart forever
  30. 30. The shortest distance between two people is a story!!
  31. 31. No!!new!stories
  32. 32. Just!‘Retold’
  33. 33. 35 years of research
  34. 34. Voyage and Overcoming Return the monster Rebirt h 7 Rags t $$$$ o Comedy :-) Tragedy ;-( The Quest
  35. 35. But...
  36. 36. 1 Build up 2 Crisis 3 Redemption
  37. 37. Not so FAST
  38. 38. Evidence 1 Use Specific Data
  39. 39. Evidence 1 Use Specific Data 2 Different Types of Evidence ‣ Qualitative and Quantitative ‣ Multiple Arguments ‣ Causal Arguments ‣ Evidence your argument too!
  40. 40. Evidence 1 Use Specific Data 2 Different Types of Evidence 3 New & Different Information
  41. 41. Stories are illustrations...
  42. 42. not proof.
  43. 43. 1 Build up 2 Crisis 3 Redemption
  44. 44. 1 2 3
  45. 45. 1 Situation or 2 Complication 3
  46. 46. 1 Situation or 2 Complication 3 Resolution
  47. 47. 1 Situation or 2 Complication 3 Resolution Example / Evidence
  48. 48. 1 Situation or 2 Complication 3 Resolution Example / Evidence
  49. 49. 1Situation or 2 Complication SCoRE 3 Resolution Example / Evidence
  50. 50. S Generic
  51. 51. S Generic Non-controversial
  52. 52. Co State the problem
  53. 53. Co State the problem Not a Question
  54. 54. R FROM TO Think Do
  55. 55. E Directly related
  56. 56. E Directly related Hypothetical
  57. 57. E Directly related Hypothetical Metaphor
  58. 58. Lets start building...
  59. 59. Resources !"
  60. 60. Whole New Mind Dan Pink
  61. 61. The Seven Basic Plots Christopher Booker
  62. 62. Made to Stick Chip & Dan Heath
  63. 63. COMING SOON Presentation ROCKSTAR

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