The Changing Landscape



                    Mohit Chhabra
               mohit@chhabra.co.in
The “Market Landscape”
     is changing rapidly
Marketers are struggling to respond!

Getting through your audience is
becoming increasingly difficult!

We are experiencing a lack of
belonging that stems from a
decline in social capital.




               Prof. Robert Putna...

RoI on Marketing
is falling





Marketing campaigns are taking too
long to create



Beyond Marketing…
Changing dynamics of customer –
manufacturer interaction
The way competition
comes at companies
Biggest challenge is the growing
influence of technology
Biggest challenge is the growing
influence of technology



       That was one of the
       old IBM hard drives,
      n...
Technology is the greatest
catalyst for change in marketing.
Although technology changes, its
role never does. Its always ...
Regardless of other economic trends,
technology itself has no brakes nor an
OFF button, so the new world is unlikely
eithe...
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Changing Landscape of Business

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This the "new age" look to an old presentation that talks about the changing landscape of business

Published in: Business, Technology
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Transcript of "Changing Landscape of Business"

  1. 1. The Changing Landscape Mohit Chhabra mohit@chhabra.co.in
  2. 2. The “Market Landscape” is changing rapidly
  3. 3. Marketers are struggling to respond!
  4. 4.  Getting through your audience is becoming increasingly difficult!
  5. 5.
  6. 6. We are experiencing a lack of belonging that stems from a decline in social capital. Prof. Robert Putnam Harvard
  7. 7.  RoI on Marketing is falling
  8. 8.  Marketing campaigns are taking too long to create
  9. 9.  Beyond Marketing…
  10. 10. Changing dynamics of customer – manufacturer interaction
  11. 11. The way competition comes at companies
  12. 12. Biggest challenge is the growing influence of technology
  13. 13. Biggest challenge is the growing influence of technology That was one of the old IBM hard drives, not a vacuum cleaner
  14. 14. Technology is the greatest catalyst for change in marketing. Although technology changes, its role never does. Its always the agent of economic and social change. Regis McKenna Total Access
  15. 15. Regardless of other economic trends, technology itself has no brakes nor an OFF button, so the new world is unlikely either to slow down …has a long way to go before it comes into full flower Harold Leavitt Stanford Graduate School of Business
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