Changing Landscape of Business

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This the "new age" look to an old presentation that talks about the changing landscape of business

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Changing Landscape of Business

  1. 1. The Changing Landscape Mohit Chhabra mohit@chhabra.co.in
  2. 2. The “Market Landscape” is changing rapidly
  3. 3. Marketers are struggling to respond!
  4. 4.  Getting through your audience is becoming increasingly difficult!
  5. 5.
  6. 6. We are experiencing a lack of belonging that stems from a decline in social capital. Prof. Robert Putnam Harvard
  7. 7.  RoI on Marketing is falling
  8. 8.  Marketing campaigns are taking too long to create
  9. 9.  Beyond Marketing…
  10. 10. Changing dynamics of customer – manufacturer interaction
  11. 11. The way competition comes at companies
  12. 12. Biggest challenge is the growing influence of technology
  13. 13. Biggest challenge is the growing influence of technology That was one of the old IBM hard drives, not a vacuum cleaner
  14. 14. Technology is the greatest catalyst for change in marketing. Although technology changes, its role never does. Its always the agent of economic and social change. Regis McKenna Total Access
  15. 15. Regardless of other economic trends, technology itself has no brakes nor an OFF button, so the new world is unlikely either to slow down …has a long way to go before it comes into full flower Harold Leavitt Stanford Graduate School of Business

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