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Content for SEO the Yin Yang of Online Marketing - INFOGRAPHIC

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Content for SEO the Yin Yang of Online Marketing

Content for SEO the Yin Yang of Online Marketing

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  • 1. Content generates traffic Traffic shares content Better rankings generate more traffic and business Traffic and shares generate links Links generate better rankings 44% 1%[Impact of Social on SEO Source : U.S. marketers determine 67% 52% 57% 42% 60% of business decision makers say branded content helps them make better product decision of consumers look to articles and blogs for info about potential purchases of marketers have acquired new customers via blogs consumers say blogs have impacted purchase decision more lead generation was witnessed by B2B companies 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO pieces of content are shared daily 27 million social media msgs include links to content >1 in 5 of content sharing msgs specific to an industry mention a brand or product by name. 60% hates Low Quality Links Thin Content Over Optimized Anchor text Content Farms Keyword Stuffing High Bounce rates Build natural links based on the content you made to protect yourself from Panda, and don’t repeat yourself Produce insightful content for your visitors that is genuinely useful 3 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow Interesting content is a top 3 reason people follow brands on social media The primary reason behind up to 50% of purchase decision theparafirm.com steblog.net jeffbullas.com televox.com socialmediatoday.com Find winning concept online, a clever story to tell it, tap people emotions and do the unexpected. Proof read your pages phrase Include sub-headings along with your keyword Make links part of the copy Use lists instead of paragraphs Put conclusions at the beginning Relevant content 1 2 3 4 5 6 3/4s of all clicks go to ORGANIC RESULTS not PAID ADS Google searches made in a day 3 BILLION 75% of people click links on the FIRST PAGE of search results 42% of people click the TOP RANKING clicks Make it Possible – Develop SEO loved Content

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