Brand Experience the Social Media Way - INFOGRAPHIC

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Brand Experience the Social Media Way

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Brand Experience the Social Media Way - INFOGRAPHIC

  1. 1. 1 billion 500 million SOCIAL APPETITE INTERACTION 39% 29% 29% 58% 42%41% Have tweeted about a brand Follow a brand Facebook users have liked a brand Have mentioned a brand in status update Have shared a link, video or story about a brand Have retweeted about a brand B2B audience always have an appetite of social integration B2B Audience interaction with brands on Facebook and Twitter Users like to talk about your brand, GIVE THEM A REASON!! SOCIAL = ENGAGEMENT of people are more with brands that content into their likely to engage integrate social digital properties 75% of people use social or about products media to find share information and brands SHARING Users share only positive updates about BRANDS Average for FB members have Liked a Brand 66% have 100+ friends 59% have mentioned in a status update 84% active on FB daily 57% have shared a link or video about a brand Customers trust brands that are friendly with SOCIAL MEDIA of people are more likely to trust a brand that integrate social media 59% of people are more likely to trust a brand that integrate social media of people in 18 - 34 ages are more likely to buy products from social media of people are not likely to trust a brand that integrate social media brands who integrate of people are more likely to buy products from brands who integrate social media of people are more likely to share experiences with brands who integrate social media FOLLOW special offers/ deals current customers interesting or entertaining content friends are fan of the brand other Why people follow a brand ? 32.9% 18.2% 6.2% 0.7% 43.5% 23.5% 22.7% 6.3% 0.7% RESOURCES getsatisfaction.com massrelevance.com theundercoverrecruiter.com oursocialtimes.com How Customers Want to receive information about their FAVOURITE BRAND ! 32% 27% 22% 8% 5% 5% 1% prefer short updates emails traditional offline ads mailed flyers blogs, press releases audio/ podcasts video clips, youtube movies 29% Brand Experience - The Social Media Way

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