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Jihad Internet - Ecommerce

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  • 1. Jihad Internet - Ecommerce 29 & 30 Mac 2014 oleh Mohd Rafie Kamaruzaman
  • 2. Terima kasih
  • 3. Siapa saya?
  • 4. Quick Survey
  • 5. #ecommerce Apa tu?
  • 6. $1.2 trillion in 2013 Jumlah transaksi online di dunia
  • 7. Di mana kita? 30 juta orang
  • 8. RM5.7 billion tahun 2015 PayPal menganggarkan
  • 9. 4,560 Audi R8
  • 10. 93,000 MyVi Extreme
  • 11. Kenapa e-commerce?
  • 12. ! Spark curiosity Create interest Introduce with product Call to Action (CTA)
  • 13. Jenis-jenis laman ecommerce
  • 14. Platform
  • 15. Platform • Blogspot • Facebook • WordPress • OpenCart • Shopify • etc
  • 16. 250K / year Guess how much they made?
  • 17. Old School
  • 18. SLOW
  • 19. Fast
  • 20. Jimat masa Jimat tenaga Jimat duit
  • 21. The “Bridge”
  • 22. Payment gateways
  • 23. Apa bezanya? 1. Setup cost (RM 480 vs FREE) 2. Transaction fees (3.8%, 4.0%, 2.0%) 3. Yearly maintenance fees 4. Availability of plugin/integration
  • 24. Success!
  • 25. Ciri-ciri website e-commerce yang berjaya • Design dan layout • Navigation • Kategori • Strategi harga • Strategi pemasaran (marketing) • Retention • Payment gateway “Bridge”
  • 26. Ciri-ciri website e-commerce yang berjaya • Laju dan mudah diakses • Gambar yang menarik
  • 27. Product Profiling User Profiling
  • 28. Mula di sini
  • 29. Product / Customer Profiling Pilih platform Daftar domain dan hosting Setup website dan mula menjual
  • 30. Kos pembinaan laman e-commerce
  • 31. Pilihan 1: Kos pembinaan laman e-commerce • Domain dan hosting = RM 200 (setahun) • Platform = RM 500 • Payment gateway = RM 140 PERCUMA Total = RM 700 sahaja
  • 32. Pilihan 2: Kos pembinaan laman e-commerce • Domain dan hosting = RM 200 (setahun) • Platform (Gravity Forms) = RM 300 • Payment gateway = RM 170 PERCUMA Total = RM 500 sahaja
  • 33. Pilihan 3: Customized E-commerce Platform • Domain dan hosting = RM 200 (setahun) • Themes dan customization = RM 1800 - RM2800 • Payment gateway = RM 170 PERCUMA Total = RM 2,000 - 3,000
  • 34. Pertanyaan • Email: mohdrafie@gmail.com • Website: http://mohdrafie.com • Call/SMS/Whatsapp: 010-2321292 • Twitter: @mohdrafie • FB: http://fb.com/mohdrafie
  • 35. Rujukan • http://mashable.com/2013/06/27/ecommerce-study- china-asia/ • http://www.slideshare.net/ckaywong/the-ultimate-guide- to-ecommerce-statistics-in-southeast-asia- malaysia-25412583