Using Your EPK to Put More Money in Your Pocket Presentation - Mohawk Bomb Records

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Ivan Pena, CEO and A&R of Mohawk Bomb Records, was a presenter at the Homemade Music Symposium in Tampa, FL on June 13, 2009.

Ivan Pena, CEO and A&R of Mohawk Bomb Records, was a presenter at the Homemade Music Symposium in Tampa, FL on June 13, 2009.

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  • Thanks for coming... About me and MBR... This presentation is about... If you have a question, raise your hand or save it to the end. I am available afterwards to discuss further or you can email me.

Transcript

  • 1. Using Your EPK & Website to Put More Money in Your Pocket Presented by Ivan Pena Mohawk Bomb Online Marketing
  • 2. What's an EPK? What is an EPK? Electronic Press Kit. Origins? Pre-Web. Paper presentations through the Mail with 8x10 glossies, CDs and enough paper to burn for weeks. Purpose? Get more gigs and get the press to take you seriously.
  • 3. Why Need One? 21 st Century Cheaper than printing Cheaper than mailing Easy to measure Quick feedback mechanisms Revenue stream
  • 4. Isn't MySpace Enough Pros: Cons:
    • Not under your control
    • 6. They can change the rules
    • 7. Overcrowded
    Same goes with all social media...
  • 8. Role of Social Media Spread your info through links Funnels traffic to your .com
  • 9. Options Use a Free Service
    • MySpace
    Use a Paid Service Build Your Own .com: your EPK and your store.
  • 11. Components
  • 19. How to Make a Website Buy a .com and some hosting ($50 per year) Get a PayPal account (% of sale) Get a Bandcamp account (integrated with paypal) Get a TicketLeap account (sell tickets) Get a YouTube account (video channel)
  • 20. Links Free HTML Editor OpenWYSIWIG http://www.openwebware.com/ Free Image Editor Paint.NET http://www.getpaint.net/download.html
  • 21. Questions? [email_address]
  • 22. Free Stuff mohawkbomb.com/hms Come to Crowbar tonight starting at 9pm for MBR Showcase with
  • 23. Examples Ascending to Avalon Soulfound CD-ROM