Magento eCommerce

An OpenSource eCommerce Mohan Bang Email: mohanbang@gmail.com Magento eCommerce

Agenda : Discussion on Magento Benefits of Magento 3 System Requirements 5 Overview on Magento 3 2 Features in Magento 3 4 Objective of Shopping Cart based site 1

Agenda : Discussion on Magento Magento Architecture 11 Products 13 Server Administration 3 10 Database Structure – EAV Model 3 12 Environment Setup 9

Agenda : Discussion on Magento Managing Products 16 How to do Product data import? 18 Administration 3 15 How to make site live? 3 17 System Layout 14

Initiate more business though the web.

End users should be able to add the products in their cart

and order online.

Online sending of Products Information to buyers through

Newsletters.

Instant alert of any transaction through e-mail.

User-friendly interface

Make money by getting more customers

Objective of Shopping Cart based site

Quick Overview on Magento Varien company has introduced Magento, an eCommerce solution in the market. Magento is well architected, designed and flexible. Also, has won number of awards. • Localized in over 60 Languages, like Thai, French,etc. • More than 50,000 Community Members • Over 5,00,000 Downloads • Over 170+ Magento Connect Extensions written • Over 70 partners

It offers complete flexibility and control over the look, content and functionality of an ecommerce store while development. It provides the functionality for reviews, tags, wish list, compare products and many more. It is integrated with AJAX rich environment technology for facilitating features like one click checkout. It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL. Customer can ship the order to multiple addresses and on site tracking system from customer account. Shipping rate can be easily set per order and per item. It provides the exclusive functionality rating with weight and destination. From customer point of view, it is 100% search engine friendly and provides full control of URL’s rewrite methodology. Magento is compatible with multi language support as well as supports multiple currencies. Administration module is having great functionality for rights or access and any rights can be defined at any user. It allows defining multiple administrators with specific access privileges. Landing page of admin panel is in form of a dashboard, providing all vital information of orders, products, and graphical representation on daily, monthly and yearly basis. Admin can create multiple store and easily manage them from admin panel. It provides the strong interface and functionality for reporting. Benefits of Magento

Benefits of Magento

Our client does a significant amount of business around christmas etc. and we want to make sure your site will look the part, with Magento this is possible through a highly evolved template system through which it is possible to brand a website for the occasions, events etc.

Design flexibility: magento allows you to have a complete control over design of your site and it manages it through the model view controller architected and this means,

a) You can easily manage how each part in your website is displayed.

b) Different Landing pages for different audience.

c) Flexible product page design to complement the variation in products.

Layered Navigation: Usually with large inventories where a category has got more than 50 products, it really is cumbersome to have all the products in the scope of view, and Magento use several filtering tools to provide faster navigation to products.

Benefits of Magento Product comparisons and product tagging features. Convenience for your customers should be a paramount priority for any ecommerce retailer. that’s why Magento includes multiple ship-to functionality right out of the box, helping avoid the frustration that can occur when a customer is shopping for multiple people at one time. Instead of forcing them to place multiple transactions, they can quickly and easily ship to multiple addresses with one order. This can be especially useful around the holidays, when more and more people are doing their primary holiday shopping online. Superior product search module when compared to competition. Amazing support community. Good business model. Marketing promotions and tools

Performance is key feature. Support for Downloadable/Digital Products. Added Layered Navigation to site search result page, with control on the attribute level to include or exclude attributes used on the search results page. Improved site search to utilize fulltext search. Added support for fixed-taxes on product level. To Add Setup Pricing to a Product, by integrating the extension. Multi-Store Retailing Example: A client having three site and selling same products. a) One Website with one store and one store view (Defaut). b) One Website with multiple stores. iPhone Interface Advanced Promotions and Marketing/Trading Tool Benefits of Magento

Benefits of Magento Rating, Reviews and Product Tags can be given by Customer or Website Visitor Tier Pricing is the fancy title for offering discounts for higher volume sales. Magento supports tier pricing for all products, including different tiers for different classes of customers (wholesalers, retailers, etc). Multi-lingual support Multiple currency payment processing Search engine optimization features like google site map, URL rewrites give full control of URL’s act. Analytics, reporting and dash board for quick view. Extensive CMS to manage contents.

Features in Magento Analytics and Reporting - the script is integrated with Google Analytics and offers many different reports. Product Browsing - multiple images for products, options for extensive reviews, wishlists and much more. Catalog Browsing - easy navigation, advanced product filtering system, product comparison. Catalog Management - inventory management, batch import and export of products, different tax rates per location, additional product attributes. Customer Accounts - order status and history, e-mail and RSS feeds for products in the wishlist, newsletter subscription, default billing and shipping address. Customer Service - enhanced features for customers' accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails. Order Management - create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.

Features in Magento Payment - different payment methods: credit cards, PayPal, Authorize.net, Google Checkout, checks, money orders, support of external payment modules like Cybersource, ePay, eWAY and many more. Shipping - shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL. Checkout - one page checkout, SSL support, checkout without having an account. Search Engine Optimization - 100% Search Engine Friendly, Google SiteMap support. International Support - multiple languages and currencies, list of allowed countries for registration, purchasing and shipping, localization. Marketing Promotions and Tools - coupons, discounts and different promotion options. Site Management - control of multiple web sites, multiple languages, tax rate with support for US and International markets, customizable outlook through templates.

Magento Development Time Frame

January 2007: Magento Development Started by selecting the Zend Framework, and creating the core team.

August 2007: Magento Beta released (First Public Release)

March 2008: Magento 1.0 released

July 2008: Magento 1.1 released

Sep 2008: Magento 1.1.6 released

Oct 2008: Magento 1.1.7 released

Nov 2008: Magento 1.1.8 released (very Stable Version)

Dec 2008: Magento 1.2.0 released

Jan 2009: Magento 1.2.0.1, 1.2.0.2 and 1.2.0.3 released

Linux, Windows, or another UNIX-compatible operating system

WAMP Server version 1.7.0 (If Linux, then LAMP Server)

OR

PHP 5.2.0+

Apache Web Server (1.x or 2.x)

MySQL 4.1.20+

A Sendmail-compatible Mail Transfer Agent (MTA)

Magento will connect directly to an SMTP server if you don‘t have an MTA.

System Requirements

• OO support • PHP5 Application • Zend Framework • MVC Design Pattern • Interface to other CMS Magento Architecture - Background

Flexibility: We believe each solution should be as unique as the business behind it. Magento‘s code allows for seamless customizations.

2. Upgradeable: By separating the core code from community and local customizations, Magento can be easily customized without losing the ability to upgrade.

3. Speed and Security: The coding standards used by the developers follow best practices to maximize the efficiency of the software and provide a secure online storefront.

4. Portability: Magento was developed with portability in mind, that’s why there’s extra logic built in. Path, Directory separators, they’re all designed to work cross platform.

Using Zend framework, Magento was built with below points in mind.

Magento uses an exceedingly modular architecture, answering a single request will likely involve a multitude of files and modules. The majority of code you’re looking for is rather nested, /app/code/core/Mage/ has a listing of all the modules included in the Magento core. The CMS subdirectory is a good example of each module, it has seven subdirectories: Block, Controller, controllers, etc, Helper, model, and sql. The password is stored using salt, meaning that it isn’t simply the password being hashed, a random string is being appended to the end. Magento is based on the MVC design pattern. Magento Architecture

Core Modules in Magento Architecture Mage is just shortName for Magento

What are Design Patterns? Design Pattern - The design patterns are language-independent strategies for solving common object-oriented design problems Why Design Patterns? Enable us to design efficient, scalable and maintainable systems. Magento Architecture – Design Pattern

Magento components can be categorized into Model, View and Controller. Model : Manages the data, business and application logic. Components like business logic / business processes and data are the part of Model=> Application Object. View : Renders the Model into a representation suitable for the end user. =>User Interface Controller : The process that responds to user events. Controller components which handle all the requests. (Decouple data representation, application behavior, and presentation)=>Defines the way the UI reacts to user inputs Magento Architecture – MVC Design Pattern

The main purpose of using MVC pattern is to decouple the GUI from the Data. It also gives the ability to provide multiple views for the same Data. MVC pattern separates objects into three important sections:- Model: - This section is specially for maintaining data. It is actually where your business logic, querying database, database connection etc. is actually implemented. Views: - Displaying all or some portion of data, or probably different view of data. View is responsible for look and feel, Sorting, formatting etc. Controller: - They are event handling section which affects either the model or the view. Controller responds to the mouse or keyboard input to command model and view to change. Controllers are associated with views. User interaction triggers the events to change the model, which in turn calls some methods of model to update its state to notify other registered views to refresh their display. Magento Architecture – MVC Design Pattern

Magento Architecture – MVC Design Pattern

Database Structure – EAV Model Entity-Attribute-Value model. Magento’s databases are heavily normalized (Primary Key and Foreign Key Relationship), a basic install will consist of 193 different tables. Products - EAV The EAV method for storing data is generally associated with storing clinical findings, it is appropriate there because an arbitrary number of attributes will be associated with each record. This same flexibility is critical to Magento’s ability to handle an arbitrary number of attributes with any product, or product type. Example: Product attributes you add will be added to eav_attribute.

How to setup Magento with WAMP Server?

Have to copy WAMP on local machine, install it.

Have to copy MAGENTO and extract on WAMP, www (root folder).

Start all the services.

Invoke the URL, to do the configuration using Admin Panel.

5) Visit the site using Front Panel.

Environment Setup

How to improve the performance of Magento on WAMP? php.ini C:wampApache2in max_execution_time = 30000000 memory_limit = 32M post_max_size = 32M upload_max_filesize = 32M httpd.conf C:wampApache2conf my.ini C:wampmysql [client] port=3306 [wampmysqld] port=3306 basedir=c:/wamp/mysql log-error=c:/wamp/logs/mysql_error.log datadir=c:/wamp/mysql/data default-character-set=latin1 default-storage-engine=INNODB max_connections=400 query_cache_size=96M table_cache=512 tmp_table_size=128M thread_cache_size=8 myisam_max_sort_file_size=100G myisam_max_extra_sort_file_size=100G myisam_sort_buffer_size=64M key_buffer_size=9M read_buffer_size=4M read_rnd_buffer_size=2M sort_buffer_size=4M innodb_additional_mem_pool_size=2M innodb_flush_log_at_trx_commit=1 innodb_log_buffer_size=1M innodb_buffer_pool_size=15M innodb_log_file_size=10M innodb_thread_concurrency=8 and Restart Server.

SSL configuration for Magento

SEO for Magento

Magento Customer Management

iPhone Interface

Advanced Promotions and Marketing and Trading Tool

Rating and Reviews Product Tags

Configurable Product Grouped Product Custom Options Product Built to Order/Bundled Products Different types of products

Configurable Product

Grouped Product

Custom Options Product

Built to Order/Bundled Products

Multiple Servers and Cluster Architectures • Magento Supports Cluster Environments for load balancing • Specify read/write connections per module Example app/etc/local.xml

• Magento 1.1 introduces Core API • Supports both SOAP and XML RPC protocols. • Provides access to the Customer, Catalog and Order modules. Magento Connect Extension marketplace for commercial and open source extensions • 270+ Extension availabel for Download Magento Core API – Web Services

How to make site Live ? 1) Need to register domain through Registrar (Ex. www.joker.com ) 2) Need to map domain name with IP Address 3) Need a Server Machine with necessary Software (WAMP/LAMP and Magento) installed in it 4) Need to configure installed software on Server Machine 5) Need to configure HTTP Server Open httpd.conf for entering server name and ip address ServerName mohan.com <VirtualHost 172.20.202.108:443> ServerName www.mohan.com DocumentRoot “c:/wamp/www/magento/" SSLEnable </VirtualHost> 6) Copy the magento folder files to server through FTP.

Linux Server Machine…. Windows Server Machine

How to Start/Stop HTTP Server using Command Line in Linux? [-start ] To start the server and reads the configuration file (httpd.conf) [-stop ] To stop the server [-reload] To reread the configuration file [-restart] To restart the server [-status ] To check whether the server is running or not httpd Description/Syntax Command

How to import data in Magento for Projects? Have to copy image files by creating the folder in C:wampwwwmagentomediacatalog by name ‘product’ and name 'category'. In catalog we will be having two folders one for product(folder name - 'product') and one for category(folder name - 'category') and it will contain the images. Also have to give RWX (read, write, execute permission to the folder media on website hosting machine if it is LINUX, for WINDOWS it do automatically) Products Products are assigned both an Attribute Set, and a Product Type. The Attribute Set defines which attributes a product has, examples might be: manufacturer, colour, weight, mega pixels, diameter, etc. The Product Type defines how the product works, clothing available in different sizes would be an example of a product type (since it’s Configurable). Attributes Magento ships with a number of attributes like: price, weight, sku, description, colour, manufacturer. You will likely need to add more attributes to reflect the products you are selling (Digital Cameras will require MP, Hard drives need size, interface and rpms, etc.) Once you’ve create the appropriate attributes, attribute sets are created to describe your products.

How to import data in Magento for Projects? Attribute Sets You will likely need a unique attribute set to describe each type or class of product within your inventory. Attribute sets are created by assigning attributes to the group. Some attributes (e.g. Price) must always be associated with a new product. For Product Data Import you have to create Attribute Set followed by attributes in it. After that you have to create categories. In categories, have to create products with attributes and define pricing. How to do it? Have to database / product data in excel to a CSV file format Copy these CSV file to C:wampwwwmagentovarimport Goto Admin panel of Magento and Select System -> Import / Export -> Profiles -> Import All Products -> Run Profile -> Select file -> Run Profile in Popup Don’t close the screen till completion After success full import, check in frontend Check in front-end whether the categories, product, image, pricing are displayed or not, by executing URL http://localhost/magento/index.php/mohan.html, where mohan is an SKU.

How to set the Home Page Layout for Category Listing? For these goto Catalog -> Manage Categories -> Select Default Category -> Custom Design -> Page Layout -> 2 Columns with Left Bar and click on Save Category.

Mohan Bang Email: mohanbang@gmail.com Thank You !

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Magento eCommerce

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