™ Our ConceptWe believe every successful campaign startswith a simple idea or concept… “Fekra”At Fekra Communications we work hard tocreate and develop unconventional andcreative ideas and concepts to achieve yourorganizations objectives
™ Our Mission“ To become a valuable partner to all ” clients providing quality strategic counsel and creative solutions…
™ Who We AreEvery member of our team provides their own individual skill setthat ensures having a solid team mix combining ﬁrst hand localand international PR and journalistic experiences.¨ Team offering an impressive mixture of local, regional and international knowledge and expertise¨ Long and distinguished career in public relations, media relations, corporate communications, strategic branding, event management, digital communications, advertising, communications training, and issues management¨ Developed and implemented creative strategies and campaigns for Fortune 500 companies across the region¨ Local talent with international expertise – fully Arabic team that is ﬂuent in written and spoken Arabic, English and French
™ What We DoWith over 55 years of combined expertise both regionallyand globally, Fekra Communications team has a proven trackrecord of providing:¨ High-level communications consultancy¨ Strategic advice¨ Planning and tactical support¨ Training and on-going creative thinking¨ Public relations campaigns that both protect and promote our clients¨ Integrating digital and creative strategies into client campaigns
™ Integrated SolutionWorking closely with our business partners andsister companies as an integrated marketingcommunications group to offer world-classcommunications and creative services across theMiddle East
™ Afﬁliations¨ Members of Middle East Public Relations Association¨ Global Afﬁliate Members of Chartered Institute of Public Relations¨ Members of International Public Relations Association
™ Global NetworkMiddle East member of GlobalCom PR-Network¨ GlobalCom PR-Network is a worldwide group of full service PR and Marketing Communications agencies. 45 partners and afﬁliated agencies cover all member states of the European Union and 60 countries worldwide including Africa, Asia Paciﬁc, Middle East, North and South America.¨ With more than 1,200 experienced PR consultants, GlobalCom PR- Network serves national and international clients who beneﬁt from GlobalComs local expertise and international presence.¨ The client list includes references in automotive, consumer electronics, cleantech, ﬁnancial services, healthcare, information technology, Middle East member of GlobalCom PR-Network lifestyle, pharma, renewable energy, sustainability, travel and tourism.
™ Services¨ Business to business¨ Consumer marketing¨ Strategic planning and counsel¨ Executive communications¨ Reputation management¨ Internal communications¨ Crisis and issues management¨ Media relations¨ Social media¨ Media and crisis training¨ Communications skills training¨ Event management¨ Content development
™ Our Strengths¨ Commitment to client service excellence¨ Achieving exceptional results for clients¨ Quality driven and focus¨ Strategic counsel and unconventional creative thinking¨ Impact measurement and analysis¨ Excellent reputation in the market¨ Integration with strong creative and business partners across the region
™ Success Values¨ WORK closely with clients to provide innovative and effective communications solutions that achieve best results¨ OBSERVE the highest standards of ethics and professionalism¨ GIVE BACK to the communities in which we operate
™ Testimonials“Fekra Communications have assisted my company with a highly successful PRand market introduction campaign. Their press reach has been considerableacross the MENA region generating an unexpectedly high level of interviewsand press reports about our offering. In turn each of these have generatedseveral proﬁtable leads which we are conﬁdent will ﬂourish into long termclient relationships. Mohammed and his team are professional, approachable,very thorough and a pleasure to deal with.” October 2012Ben Elliott-Scott, Managing Director, Desert Snow“I assertively recommend Fekra Communications and the efﬁcient team behindthis promising agency, whom you can trust to deliver outstanding results andalways exceed expectations.” March 2012Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
™ Testimonials“Mohammed is a dedicated PR expert who works hard, learns fast andproduces good results. He handled major IBM events successfully andprofessionally. I enjoyed working with him so much specially undertremendous pressure ;)” March 1, 2009Top qualities: Great Results, Personable, High IntegrityDina Galal, Communications Director, IBM Egypt“I have had the pleasure to work with Mohamed closely on various IBMcampaigns and events. He is very passionate, extremely thorough thinker andimaginative with strong analytic abilities. A focused leader within advertising. Worked admirably under pressure and a great team player. Mohamed wouldbe a great asset to any company he joins. I look forward to working with himagain in the future.” March 20, 2011Top qualities: Great Results, Expert, CreativeNoha Ismail, Marketing Executive, IBM Egypt
™ Testimonials“Mohammed is a very well-experienced media consultant with valuablejournalistic acumen. We worked together on the media planning andimplementation of an event in Dubai, during which Mohammed was incredibleto work with. He is highly professional, and always delivered ﬂawlessly and bythe deadline. He is adept at delivering in both English and Arabic, which is atrue asset and his media relations are effective. He has a true understanding ofthe profession, is a strategic thinker and a practical and realistic professional. I personally enjoy working with Mohammed and dealing with him, he is highlyefﬁcient and is full of integrity. I look forward to more opportunities to workwith him in the future.” October 9, 2011Top qualities: Personable, On Time, High IntegrityJumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications“Mohammed has been one inspirational thinker and go-getter. His ability tocraft out PR strategies and handle events in any given environment, makes mewant to call on Fekra Communications to handle strategic milestones at AlGhurair. With a highly passionate team always ready to give in their very best,Mohammed has a track record of highly effective outcomes together with anexcellent connection with the Media in and around the region. Lookingforward to continued associations!” October 23, 2012Sameera Fernandes, Group Communicaitons Manager at Al Ghurair, UAE
™ Executive Team BiosMohammed El Batta, Founder Managing Director Mohammed El Batta is an experienced public relations/communications consultantwith 15 years experience working with key multinational, regional and local blue-chipaccounts across the Middle East with specialization in the telecom and IT sectors.His expertise spans across strategic and campaign planning, crisis management,internal communications, media relations and training, corporate social responsibility,in addition to advertising, branding and event management.He received recognition for his work from the Egyptian Ministry of Tourism, CairoShopping Tourism Festival, du, as well as Government of Sharjah. Mohammed is alsoboard member of the Middle East Public Relations Association chairing the corporatecommunications and membership committee.
™ Executive Team BiosHalim Abou Seif, Senior Consultant Halim is one of the region’s top communications professionals and trainers with over23 years experience and is renowned for his strategic planning and counsel to topgovernment bodies and multinational organizations in Egypt and the region.His primary expertise lies in strategic planning, communications training, crisismanagement and reputation management, in addition to his experience in marketing,event management and promotions.Halim is founder and president of Egypt’s Jeep Club, that has established itself as oneof the strongest consumer marketing tools in the country for automotive brands. He isalso part time professor at the American University in Cairo and Misr InternationalUniversity and accredited instructor at Charter institute of Public Relations in London.
™ Team BiosLojayne Mohsen, Senior ConsultantWith over six years experience in integrated marketing communications betweenagency and client side, Lojayne’s expertise spans across media relations, eventmanagement, marketing, branding, planning and execution of tactical marketingcampaigns.Lojayne’s career over the past three years was focused in the public relations domain working on a wide range of clients specializing in the telecom and IT sectors such asQualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai,Lojayne worked in Egypt and handled several key accounts such as Samsung,Novartis, Scib paints and Sprite.Lojayne started her marketing career at Huawei Technologies and was responsible forplanning and organizing the company’s marketing, advertising and PR activities. Shewas responsible for handling the company’s yearly participation at Cairo ICTexhibition handling all preparations including booth design and construction,logistics, budgeting, branding and PR activities.
™ Team Bios Nimati Shuhaibar, Senior Account Manager Nimati is a highly motivated communications and PR specialist with solid sales andagency experience having worked for three years in Dubai after coming in from theUK.Nimati has a special focus on corporate and ﬁnancial communications where shemanaged clients relationships and built an extensive client base in the ﬁnancial remit,while identifying potential new business opportunities.Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest inFrance Agency, and The Economist and has a strong background in Wealthmanagement, Corporate and retail banking and exchange traded funds.After graduation Nimati worked for a FTSE 250 recruitment organization where shefocused on a niche segment of the market and handled corporate accounts such asRBS, Namoura and Citi Group. She earned a degree in Business Management andEconomics from Royal Holloway University of London in the UK.
™ Team Bios Amal Hegazy (Phd), Corporate Training Consultant Amal is one of the region’s most notable corporate trainers and consultants with astrong and vast experience in providing strategic counsel across different disciplinesranging from communications training, career counseling, socio-psychologicalguidance as well as life coaching.Amal has over 30 years of specialized experience working in the UAE with bothfederal and local government and private organizations as well as key universities andcolleges (Ministry of Education, Federal Demographic Council, Government ofSharjah, Ajman University, Dubai Police, Higher Colleges of Technology (to name buta few).Amal obtained her PhD and Masters degrees in Psychology from Cairo University inEgypt.
™ Contact Information Fekra Communica.ons – Head Oﬃce Building No. 11, Oﬃce G09 Dubai Internet City P.O. Box: 23135, Dubai, UAE T: +971 4 4317178| F: +971 4 4317283 E: firstname.lastname@example.org | www.fekracomms.com