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Evaluation

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  • 1. As part of my AS media coursework, I decided to design a magazine withthe genre of Rap & RnB.My magazine is targeted towards both genders, male & female aged 16-25.This is a genre that may seem to target only males, but after a researchinginto the demands of young adults, I found out that rap & RnB is popularbetween amongst both genders, aged between 16-25.
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real mediaproducts?My media product uses develops and challenge forms and conventions of real media products as I haveresearched into current magazines available in the market. I have paid careful attention towards every featuresuch as the layout, the positions of imagery etc and then developing them into my own unique designs. Two of thecurrent music magazines that I analysed were ‘XXL’ and ‘VIBE’. I was able to see what types of different colourschemes, the magazine layouts, and the imagery. I also found out that the positioning of the imagine on the frontcover is very important and its only to make it eye-catching. The Conventions I followed are: Outline A bold masthead- Central image the XXL has placed it Central image masthead over the central image and vibe has placed it behind the central image. Colour scheme The artist is making eye contact Colour scheme Name of artist on front cover A bar code with price
  • 3. My music magazine cover: Bold masthead withName of artist outline, behindon front cover the centralwhich is seen image, henceon both XXL following theand VIBE convention of VIBE. Artist making eye contact, as seen in VIBE I have used and XXL. a cover lines with a colour scheme The use of a bar code with the price following the convention of every magazine. The use of a central image which is a convention shown by every music magazine. In particular I noticed this in VIBE and XXL.
  • 4. Content Page: Bold Masthead which matches the central image. I have followedVIBE’s content My content page this convention frompage VIBE. VIBE has used a Central image and I have followed this convention as well. Features of the magazine, VIBE has done this and so have I in my music magazine.
  • 5. Masthead Vibe’s double page spread: Bold headline.Fullbleedimage Article with columns Date, websi Nice simple look, plain te & page background, yet still number. appealing.
  • 6. My double page spread: MastheadPull outquote, aconvention Inoticed inXXL. Full bleed image, foll owing the conventionInterview of VIBE.sectioned incolumns, following theconventionof VIBE. Date, website & page number a convention I followed from VIBE.
  • 7. Advertisements: Logo of the Logo of company. the company Central images of model Central image of advertising the the model adidas clothing. advertising the work. Logo if the company Central images of model advertising the Ralph Lauren clothing.
  • 8. How does your media product represent particular social groups?My media product represents a particular social group as I have focused on the language, theclothing and the layout. I have done this to meet the demands of my target audience, as these arethe main features that appeal to them.Generally in most RnB and hip-hop magazine we see the stereotypical black or white artist , I haveacted different upon this, I have used an Asian artist and so this highlights that my music magazineis multicultural and so targets all individuals of every race and background. My artist is making eye contact. It as if he is speaking with the audience through his eye rather than his mouth. However the artist is showing a bit of mystery. I have done this to attract my target audience. The body composition of the artist shows a The clothing used are update rough, but confident clothing that my target look. He has his chest audience would wear. out and head very Snapback hat, Varsity Jacket slightly bent back. and Gucci belt.
  • 9. The language I have used also shows that my media productrepresents a particular social group. The use of informal languagehighlights this, the use of slang and short and simple sentences isone of the main features to show this. My target audience is ayoung audience of 16-25 year olds and after doing research intothe type of language used in such magazines, I have establishedthat current magazines such as VIBE & XXL use short, snappylines as this is what appeals to the younger generation. I started offmy magazine with a biography of my artist but I felt that this wasnot the type of content that the younger generation would read andI changed the content on the double page spread to aninterview, with sharp, short sentences that keeps the audience ingripped.
  • 10. What kind of media institution might distribute you media product and why?After researching into media publishers, the two that I felt were best suited for my magazine genre wasBauer and IPC. One of the main reasons why I felt this was because they are huge publishing institutionsthat advertise in cross media through various ways, such as radio broadcasts, the internet, television andmagazines.IPC media group produce magazines based around sports, upper class women and fashion. They havealso produced one of the most famous music magazines ‘NME’. However, it seem that there magazineare more focused around fashion, hence aimed more towards women aged 24+.Bauer media groupproduce magazines for women such as ‘More’ and ‘Heat’, however they have produced magazines suchas ‘Q’, ‘Kerrang’, ‘Golfer’ and ‘Car’. Therefore they clearly target both genders, male and female.Moreover Bauer Media also have other multiple media channels including , Kiss 100 and 4Music.Thus I feel that Bauer Media might distribute my media product as they aim more towards bothgenders, male and female. Also the fact that they are a huge publishing institution , so my media productwould get maximum publicity and huge sales. Furthermore, the fact that Bauer Media also have othermultiple media channels such as KISS100 and 4Music, my magazine can be promoted through them.Another key reason why I feel Bauer Media would be the correct Media institution is the fact that mymusic magazine is aimed at a very niche target audience and I feel that Bauer Media will be able todistribute my magazine across London within areas such as Croydon in South London, Harrow inNorthwest London and Ilford in East London. In addition to this, Bauer Media being such a big mediainstitution that my media product could also be distributed globally in countries such as USA and Australia.
  • 11. Who would be the audience for your media product?The audience for my media product is clearly aimed towards a young age group of 16-25, thisgroup would come between the social grade C-D. The reason being is that it has a overall cheapcost of £2.99 and so is affordable for this age bracket.Moreover, my media product is for both genders male and female. My media product seems as ifit is more for males, but it is aimed towards both genders. I have done this by using neutralcolours such as grey and white, these reflect colours upon both genders. In addition, I havementioned about a female artist on my cover lines as well and so highlighting the fact it istargeted at both genders.In addition I have used a male artist on my cover and this a key feature in attracting both themale and female audience . Other males will look at the male artist as a role model, they maylook up to him and feel they want to be like him as he represents the image youngsters wish tohave. His body posture and tilted hat aid in representing this image. The presence of a malealso attracts females as he his a good looking artist and so attracts females attention.Many people may feel that my target audience is very niche compared to audiences of othergenre, but I feel that if my magazine was distributed I would have consistent readers and soeven though my target audience is small I know I would my magazine would sell and there wouldbe regular readers buying my magazine regularly and therefore there would definitely be anincrease in profits.
  • 12. How did you attract/address your audience?I used various ways to attract my audience including through the central image on the front cover, theuse of a colour scheme, pull quotes and the language used. The use of vibrant The eye contact shows the clothing, attracts the artist is communicating to the audience as it audience with his eyes, but he shows a lively is squinting which shows a atmosphere. form of mystery which leads the audience wanting to explore his mystery. This is the type of language spoken by my target audience and so the use of this language appeals to them. Youngsters nowadays communicate with their friends with this form of language and so the use of this type of language builds a form of relationship with the reader. Hence attraction my target audience.
  • 13. The use of a colour scheme keepsa nice flow to the magazine aswell as highlighting keycomponents of themagazine, such as fashion, artistspresent in the magazine and myfeatured artist.
  • 14. The use of a pull out quote that my artist Moezi uses. It pulls the reader into the interview as it makes the audience wonder what exactly the pull out quote is implying. This I feel is one of the most powerful elements. My artist’s name ‘Moezi’ has the colour scheme of Moezi’s varsity jacket, purple and yellow they are bright lively closers, this keeps a continuous flow to the magazine and it also helps people remember the artist and the magazine. It also makes it stand out as it is a vibrant colour scheme and it is different and unusual and making it very eye catching.Again I have used a vibrantcolour, red from my artistMoezi’s jacket, I have matchedMoezi’s jacket with the colourscheme of the contents page. Itgives a flow to the magazine andkeeps the reader in gripped.
  • 15. What have you learnt about technologies for the process of constructing this product?I used a number of different technologies, many that were second nature to me and some whichwere alien to me. The most common piece of technology I used was Internet Explorer, whichaided in my research massively. With the use of the internet I used the search engine, ‘Google’. Iwas able to use Google without any difficulty as I have used it a numerous number oftimes, Google provided me with the exact research I needed instantaneously.A couple of the URL’s I used are: http://www.vibe.com/ Helped me look at the different colour http://www.xxlmag.com/ schemes and central image positioning. http://www.nme.com/ - helped me see the contrast between different genres.Moreover, another piece of technology that was new to me was taking first hand images with aprofessional camera, alongside lighting and background. However I was able to grasp it veryquickly, as I took many photographs and I analysed the different photograph angles used in a musicmagazine.Furthermore, I also used technology such as Adobe Photoshop and Adobe InDesign. We wereadvised to use InDesign and so I used it, however I designed my masthead using Photoshop as Iwas more familiar with it and I also used Photoshop for any cropping done. Hence, I felt AdobePhotoshop was a much easier program as I was already familiar to it.
  • 16. Looking back at your preliminary task, what do you feel you have learnt in the progression from it tothe full product?When I started my preliminary task I had to design a college magazine, I felt this was a stepping stone for meto learn how to develop simple imagery and text into a magazine. I learnt how to design a masthead, coverlines and positioning the central image. I found this helpful as I learnt how to design a basic layout first andthen when it came to my music magazine I was more confident and had high command on designing themagazine. In addition, when designing my front cover, I was able to play about with the colour scheme in the preliminary task to see what colour schemes were best suited and I was able to see what language was used for specific target audiences. In my preliminary task the language I used was very simple as it was targeted for college students whereas in my music magazine the language I used was more specific to the social group I was targeting. Also when it came to designing my music magazine cover, I was able to give my magazine a much more professional look. When I started my contents page in the preliminary task I used a very unconventional look, but it gave me an insight of what is conventional in a music magazine and what was not. In preliminary task, the contents page was very basic, however it enabled me to design a much more complex and conventional contents page for my music magazine. the use of a professional camera in my preliminary Moreover, task was an important feature. In conclusion, I felt I learnt new things, from progressing from my preliminary task to my full product. This was because not only did I learn from the preliminary task, but I learnt more as I excelled through my course.