The Business Plan: Strategy - For Entrepreneurs

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What is a business strategy? …

What is a business strategy?
What are the generic strategies for business plans?
How to recognize your competitive advantage?
What is a "Blue Ocean Strategy"?

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http://wikicourses.wikispaces.com/Topic07+Strategic+Planning

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  • 1. The Business Plan: Strategy The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 2. Strategic plan The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 3. Generic strategies The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 4. Unique product The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 5. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 6. Low Cost Products The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 7. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 8. Focused product The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 9. Competitive advantage The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 10. Quality: Can you provide higher quality than competing businesses? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 11. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 12. Price: Can you offer a lower price on a sustained basis than your competition? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 13. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 14. Location: Can you find a more convenient location for customers? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 15. Selection: Can you provide a wider range of choices? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 16. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 17. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 18. Service: Can you provide better, more personalized customer service? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 19. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 20. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 21. Speed/Turnaround: Can you deliver your product or service more quickly? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 22. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 23. Unique Selling Proposition (USP): What features/benefits set your business apart from its competition? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 24. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 25. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 26. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 27. Be ware that pricing may define what your product is for the customer! The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 28. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 29. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 30. Blue Ocean Strategy The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 31. The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 32. Assignment! ● ● ● ● Five different business in your neighborhood that provide similar services and/or products Identify the advantages each have over the others, if any. Propose different changes in the business strategy of each to create USP Imagine a new business entering that field, is their a blue ocean for it? The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com
  • 33. References ● ● Entrepreneurship and Small Business Management, 1/e, Steve Mariotti and Caroline Glackin, 2012, Pearson Education Effective Small Business Management, 10/e, Norman M. Scarborough, Prentice Hall, 2011 The Business Plan: Strategy Mohammad Tawfik #WikiCourses http://WikiCourses.WikiSpaces.com