• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Lessons learned3yearsappstore
 

Lessons learned3yearsappstore

on

  • 742 views

Lessons Learned from the 3 Years on the App Store

Lessons Learned from the 3 Years on the App Store

Statistics

Views

Total Views
742
Views on SlideShare
739
Embed Views
3

Actions

Likes
0
Downloads
6
Comments
0

1 Embed 3

https://twitter.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Lessons learned3yearsappstore Lessons learned3yearsappstore Presentation Transcript

    • Lessons Learned from 3 Years on the App Store Mohammad Azam Wednesday, November 20, 13
    • Mohammad Azam Wednesday, November 20, 13
    • Mohammad Azam • Manager Consultant at Sogeti Wednesday, November 20, 13
    • Mohammad Azam • • Manager Consultant at Sogeti Founder of HighOnCoding Wednesday, November 20, 13
    • Mohammad Azam • • • Manager Consultant at Sogeti Founder of HighOnCoding Creator of AzamSharp YouTube Channel (over 5500 subscribers) Wednesday, November 20, 13
    • Mohammad Azam • • • • Manager Consultant at Sogeti Founder of HighOnCoding Creator of AzamSharp YouTube Channel (over 5500 subscribers) Microsoft MVP (2007 - 2011) Wednesday, November 20, 13
    • Apps Wednesday, November 20, 13
    • ABC POP Wednesday, November 20, 13
    • Mathemachicken Wednesday, November 20, 13
    • Math Speeder Wednesday, November 20, 13
    • Kinder Pop Wednesday, November 20, 13
    • My Chandas Wednesday, November 20, 13
    • Vegetable Tree Featured on App Store 2013 Wednesday, November 20, 13
    • Daily5 Featured on App Store 2013 Wednesday, November 20, 13
    • Agenda Legal Why iOS? Investment updates Idea Design Tools/Frameworks Marketing Testing Customer Service Wednesday, November 20, 13 Implementation iOS 7
    • Why iOS? Wednesday, November 20, 13
    • Why iOS? • iOS apps make more money as compared to any other platform Wednesday, November 20, 13
    • Why iOS? • • iOS apps make more money as compared to any other platform Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Wednesday, November 20, 13
    • Why iOS? • • iOS apps make more money as compared to any other platform • Mac (Once you go Mac you don’t go back) Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Wednesday, November 20, 13
    • Why iOS? • • iOS apps make more money as compared to any other platform • • Mac (Once you go Mac you don’t go back) Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) It’s a lot of FUN! Wednesday, November 20, 13
    • Investment Wednesday, November 20, 13
    • Investment Wednesday, November 20, 13
    • Investment Wednesday, November 20, 13
    • Investment Wednesday, November 20, 13
    • Investment $1200 - $2000 Wednesday, November 20, 13
    • Investment $1200 - $2000 $99 per year Apple Developer Program Membership Wednesday, November 20, 13
    • Idea Wednesday, November 20, 13
    • Idea • Get Inspired Don’t Cheat Wednesday, November 20, 13
    • Idea • • Get Inspired Don’t Cheat Follow your passion Wednesday, November 20, 13
    • Idea • • • Get Inspired Don’t Cheat Follow your passion Don’t suffer from ABD (Already Been Done) syndrome Wednesday, November 20, 13
    • Idea • • • • Get Inspired Don’t Cheat Follow your passion Don’t suffer from ABD (Already Been Done) syndrome Use your memories/culture to your advantage a poultry farm) Wednesday, November 20, 13 (Mathemachicken was inspired from my visit to
    • Idea • • • • Get Inspired Don’t Cheat • Make an app about a subject you want to learn Follow your passion Don’t suffer from ABD (Already Been Done) syndrome Use your memories/culture to your advantage a poultry farm) Wednesday, November 20, 13 (Mathemachicken was inspired from my visit to
    • Tools and Frameworks Xcode Appcode Ruby Motion Objective-C Xamarin Wednesday, November 20, 13 HTML5 C#
    • Tools and Frameworks Xcode Appcode Objective-C Xamarin Wednesday, November 20, 13 HTML5 C#
    • Tools and Frameworks Xcode Appcode Objective-C HTML5 C# Wednesday, November 20, 13
    • Tools and Frameworks Xcode Appcode Objective-C HTML5 Wednesday, November 20, 13
    • Tools and Frameworks Xcode Appcode Objective-C Wednesday, November 20, 13
    • Tools and Frameworks Xcode Objective-C Wednesday, November 20, 13
    • Design Wednesday, November 20, 13
    • Design • Design represents how the app feels Wednesday, November 20, 13
    • Design • • Design represents how the app feels Paper and pencil Wednesday, November 20, 13
    • Design • • • Design represents how the app feels Paper and pencil Design time > development time Wednesday, November 20, 13
    • Design • • • • Design represents how the app feels Paper and pencil Design time > development time Less features is better than more features! Wednesday, November 20, 13
    • Design • • • • Design represents how the app feels Paper and pencil Design time > development time Less features is better than more features! Wednesday, November 20, 13 Think about how the user will interact with the application! Design of a cycling app is different than a financial app!
    • Implementation Wednesday, November 20, 13
    • Implementation • Set a goal Wednesday, November 20, 13
    • Implementation • • Set a goal Don’t take shortcuts! Wednesday, November 20, 13
    • Implementation • • • Set a goal Don’t take shortcuts! Don’t reinvent the wheel! Wednesday, November 20, 13
    • Implementation • • • • Set a goal Don’t take shortcuts! Don’t reinvent the wheel! Ask for help when needed! Wednesday, November 20, 13
    • Implementation • • • • • Set a goal Don’t take shortcuts! Don’t reinvent the wheel! Ask for help when needed! Backup your code! Wednesday, November 20, 13
    • Goal Wednesday, November 20, 13
    • Goal • Achieving smaller goals will give you confidence to move forward Wednesday, November 20, 13
    • Goal • • Achieving smaller goals will give you confidence to move forward Give yourself a deadline! Wednesday, November 20, 13
    • Goal • • • Achieving smaller goals will give you confidence to move forward Give yourself a deadline! Remove all distractions Wednesday, November 20, 13
    • Goal • • • • Achieving smaller goals will give you confidence to move forward Give yourself a deadline! Remove all distractions Sacrifice Breaking Bad! Wednesday, November 20, 13
    • Shortcuts Wednesday, November 20, 13
    • Shortcuts • Shortcuts will later bite you in the a$$ Wednesday, November 20, 13
    • Shortcuts • • Shortcuts will later bite you in the a$$ Don’t write crappy code! Wednesday, November 20, 13
    • Shortcuts • • Shortcuts will later bite you in the a$$ Don’t write crappy code! ABC POP iPhone game quickly became hard to maintain because of ugly code! Wednesday, November 20, 13
    • Reinventing Wheel Wednesday, November 20, 13
    • Reinventing Wheel • Before creating a custom control check out CocoaControls Wednesday, November 20, 13
    • Reinventing Wheel • • Before creating a custom control check out CocoaControls Before manually managing dependencies check out Cocoapods Wednesday, November 20, 13
    • Ask for help Wednesday, November 20, 13
    • Ask for help • Accept that you don’t know everything Wednesday, November 20, 13
    • Ask for help • • Accept that you don’t know everything Use StackOverFlow to ask your questions Wednesday, November 20, 13
    • Backup your code Wednesday, November 20, 13
    • Backup your code • 3, 2, 1 (3 copies of the item, 2 on a different medium, 1 offsite) Wednesday, November 20, 13
    • Icon Wednesday, November 20, 13
    • Icon Icon is a pathway to your app, keep it clean and beautiful! Wednesday, November 20, 13
    • Icons Wednesday, November 20, 13
    • Icons If I have a budget of $200 for the app I will spend all on the app icon! Wednesday, November 20, 13
    • Icons If I have a budget of $200 for the app I will spend all on the app icon! and I did! Wednesday, November 20, 13
    • Icons by Developer Wednesday, November 20, 13
    • Icons by Designer Wednesday, November 20, 13
    • Price Wednesday, November 20, 13
    • Price • The narrower the audience, the higher the price Wednesday, November 20, 13
    • Price • The narrower the audience, the higher the price • Ads degrade the app! Wednesday, November 20, 13
    • Price • The narrower the audience, the higher the price • • Ads degrade the app! Real money is in In-App purchase. And even more money is in consumable InApp purchase (Candy Crush uses the consumable model and generates 530K ... a day) Wednesday, November 20, 13
    • Price • The narrower the audience, the higher the price • • Ads degrade the app! Real money is in In-App purchase. And even more money is in consumable InApp purchase (Candy Crush uses the consumable model and generates 530K ... a day) Wednesday, November 20, 13 Build the pricing model around the app not the other way!
    • Bird Watching Apps Wednesday, November 20, 13
    • Games Wednesday, November 20, 13
    • Vegetable Tree Wednesday, November 20, 13
    • Vegetable Tree • Wednesday, November 20, 13 Initial Price: $1.99
    • Vegetable Tree • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99
    • Vegetable Tree • • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99
    • Vegetable Tree • • • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99
    • Vegetable Tree • • • • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99 Price changed: $3.99
    • Vegetable Tree • • • • • Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99 Price changed: $3.99 Find the high end of your app price! You already know the bottom end! Wednesday, November 20, 13
    • Marketing Wednesday, November 20, 13
    • Marketing • Pre-release Wednesday, November 20, 13
    • Marketing • Pre-release • Promo codes Wednesday, November 20, 13
    • Marketing • Pre-release • Promo codes • Ad space Wednesday, November 20, 13
    • Marketing • Pre-release • Promo codes • Ad space • Blogging Wednesday, November 20, 13
    • Marketing • Pre-release • Promo codes • Ad space • Blogging • Social Media Wednesday, November 20, 13
    • Marketing • Pre-release • Promo codes • Ad space • Blogging • Social Media • Set a release date for your app! Wednesday, November 20, 13
    • Marketing • Pre-release • Promo codes • Ad space • Blogging • Social Media • Set a release date for your app! • Getting featured by Apple Wednesday, November 20, 13
    • Pre-release Wednesday, November 20, 13
    • Pre-release • Create a teaser trailer (Checkmark app, Perfect Weather) Wednesday, November 20, 13
    • Pre-release • • Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Wednesday, November 20, 13
    • Pre-release • • • Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Create a website for your app Wednesday, November 20, 13
    • Pre-release • • • • Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Create a website for your app Create high quality screenshots (placeit.breezi.com) Wednesday, November 20, 13
    • Promo codes Wednesday, November 20, 13
    • Promo codes • You get 100 promo codes per version of the app Wednesday, November 20, 13
    • Promo codes • You get 100 promo codes per version of the app • You cannot review the app when using the promo code Wednesday, November 20, 13
    • Promo codes • You get 100 promo codes per version of the app • You cannot review the app when using the promo code • Distribute to reviewers, bloggers etc Wednesday, November 20, 13
    • Promo codes • You get 100 promo codes per version of the app • You cannot review the app when using the promo code • Distribute to reviewers, bloggers etc • Giveaway promo codes on Twitter or Facebook as a prize Wednesday, November 20, 13
    • Ad Space Wednesday, November 20, 13
    • Blogging Wednesday, November 20, 13
    • Blogging • Blog about the process of your app development Wednesday, November 20, 13
    • Blogging • Blog about the process of your app development • Write about how you found a solution to a complicated problem Wednesday, November 20, 13
    • Blogging • Blog about the process of your app development • Write about how you found a solution to a complicated problem A developer made $6000+ in sales by blogging about his experience of how standup desk has changed his life. He sold thousands of his fitness apps! Wednesday, November 20, 13
    • Social Media Wednesday, November 20, 13
    • Social Media • Follow tags related to your app on Twitter and Facebook Wednesday, November 20, 13
    • Social Media • Follow tags related to your app on Twitter and Facebook • Communicate with the leaders and tell them about your app Wednesday, November 20, 13
    • Social Media • Follow tags related to your app on Twitter and Facebook • Communicate with the leaders and tell them about your app • Take part in discussion boards related to your app Wednesday, November 20, 13
    • Release Date Wednesday, November 20, 13
    • Release Date • Never release your app automatically! Wednesday, November 20, 13
    • Release Date • Never release your app automatically! • Release date generates excitement Wednesday, November 20, 13
    • Release Date • Never release your app automatically! • Release date generates excitement • Custom release date will help you plan your marketing strategies Wednesday, November 20, 13
    • Getting Featured by Apple Wednesday, November 20, 13
    • Getting Featured by Apple Create a great app! Wednesday, November 20, 13
    • Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Wednesday, November 20, 13
    • Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Wednesday, November 20, 13
    • Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Wednesday, November 20, 13 Game Center
    • Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Game Center AirDrop Wednesday, November 20, 13
    • Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Game Center Blue Tooth AirDrop Wednesday, November 20, 13
    • Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Game Center Blue Tooth AirDrop Wednesday, November 20, 13 iOS 7
    • Duke Nukem Wednesday, November 20, 13
    • Duke Nukem Wednesday, November 20, 13
    • Duke Nukem Duke Nukem 3D was released in 1996 Wednesday, November 20, 13
    • Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released Wednesday, November 20, 13
    • Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released 15 years later Wednesday, November 20, 13
    • Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released 15 years later Make sure you are not creating Duke Nukem forever! Wednesday, November 20, 13
    • Updates Wednesday, November 20, 13
    • Updates • Wednesday, November 20, 13 Updates are important
    • Updates • • Wednesday, November 20, 13 Updates are important App that do not update, do not exist
    • Updates • • • Wednesday, November 20, 13 Updates are important Create an update schedule App that do not update, do not exist
    • Updates • • • Wednesday, November 20, 13 Updates are important Create an update schedule App that do not update, do not exist
    • Updates • • Updates are important • Create an update schedule App that do not update, do not exist Updates gives your app free marketing opportunity! Wednesday, November 20, 13
    • Vegetable Tree Wednesday, November 20, 13
    • Vegetable Tree Wednesday, November 20, 13
    • Vegetable Tree Wednesday, November 20, 13
    • Legal Wednesday, November 20, 13
    • Legal • Form an LLC Wednesday, November 20, 13
    • Legal • Form an LLC • Pay for the assets (images, sounds, artwork) Wednesday, November 20, 13
    • Legal • Form an LLC • Pay for the assets (images, sounds, artwork) Protect your ass Wednesday, November 20, 13
    • Legal • Form an LLC • Pay for the assets (images, sounds, artwork) Protect your assets! Wednesday, November 20, 13
    • Testing Wednesday, November 20, 13
    • Testing • Test your app! Wednesday, November 20, 13
    • Testing • Test your app! • TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE Wednesday, November 20, 13
    • Testing • Test your app! • TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE • Form a team of beta testers Wednesday, November 20, 13
    • Testing • Test your app! • TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE • Form a team of beta testers • Use TestFlight to distribute your builds Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service Wednesday, November 20, 13
    • Customer Service • Treat your customers with respect Wednesday, November 20, 13
    • Customer Service • Treat your customers with respect • Customer service can increase your app ranking Wednesday, November 20, 13
    • Customer Service • Treat your customers with respect • Customer service can increase your app ranking Almost all the 5 star reviews of Vegetable Tree app are because of excellent customer service Wednesday, November 20, 13
    • Wednesday, November 20, 13
    • iOS has the same look and feel since its release Wednesday, November 20, 13
    • iOS has the same look and feel since its release Until Now! Wednesday, November 20, 13
    • Wednesday, November 20, 13
    • iOS 7 Wednesday, November 20, 13
    • Chaos in the App Store Wednesday, November 20, 13
    • Chaos in the App Store • All the apps with heavy textures will look obsolete! Wednesday, November 20, 13
    • Chaos in the App Store • All the apps with heavy textures will look obsolete! • Opportunity to penetrate into your desired market Wednesday, November 20, 13
    • Chaos in the App Store • All the apps with heavy textures will look obsolete! • Opportunity to penetrate into your desired market Since, the release of the iOS SDK this is the best opportunity for any developer to seize the moment! Wednesday, November 20, 13
    • Apple Weather App Wednesday, November 20, 13
    • Reminders App Wednesday, November 20, 13
    • Apple App Store App Wednesday, November 20, 13
    • Apple Calendar App Wednesday, November 20, 13
    • Vegetable Tree Wednesday, November 20, 13
    • Resources Wednesday, November 20, 13
    • Resources • AzamSharp YouTube Channel (www.youtube.com/azamsharp) Wednesday, November 20, 13
    • Resources • AzamSharp YouTube Channel (www.youtube.com/azamsharp) • iOS Programming by Big Nerd Ranch (Book) Wednesday, November 20, 13
    • Resources • AzamSharp YouTube Channel (www.youtube.com/azamsharp) • iOS Programming by Big Nerd Ranch (Book) • http://www.raywenderlich.com/ Wednesday, November 20, 13
    • Contact Wednesday, November 20, 13
    • Contact • azamsharp@gmail.com Wednesday, November 20, 13
    • Contact • azamsharp@gmail.com • @azamsharp Wednesday, November 20, 13
    • Contact • azamsharp@gmail.com • @azamsharp • www.azamsharp.com Wednesday, November 20, 13
    • Contact • azamsharp@gmail.com • @azamsharp • www.azamsharp.com • www.highoncoding.com Wednesday, November 20, 13
    • Contact • azamsharp@gmail.com • @azamsharp • www.azamsharp.com • www.highoncoding.com • AzamSharp YouTube Channel (www.youtube.com/azamsharp) Wednesday, November 20, 13
    • Thank you! See you in the app store! Wednesday, November 20, 13