Lessons Learned from 3 Years
on the App Store
Mohammad Azam

Wednesday, November 20, 13
Mohammad Azam

Wednesday, November 20, 13
Mohammad Azam
•

Manager Consultant at Sogeti

Wednesday, November 20, 13
Mohammad Azam
•
•

Manager Consultant at Sogeti
Founder of HighOnCoding

Wednesday, November 20, 13
Mohammad Azam
•
•
•

Manager Consultant at Sogeti
Founder of HighOnCoding
Creator of AzamSharp YouTube Channel (over 5500 ...
Mohammad Azam
•
•
•
•

Manager Consultant at Sogeti
Founder of HighOnCoding
Creator of AzamSharp YouTube Channel (over 550...
Apps

Wednesday, November 20, 13
ABC POP

Wednesday, November 20, 13
Mathemachicken

Wednesday, November 20, 13
Math Speeder

Wednesday, November 20, 13
Kinder Pop

Wednesday, November 20, 13
My Chandas

Wednesday, November 20, 13
Vegetable Tree
Featured on App Store 2013

Wednesday, November 20, 13
Daily5
Featured on App Store 2013

Wednesday, November 20, 13
Agenda
Legal
Why iOS?
Investment

updates

Idea

Design

Tools/Frameworks

Marketing

Testing

Customer Service
Wednesday,...
Why iOS?

Wednesday, November 20, 13
Why iOS?
•

iOS apps make more money as compared to any other platform

Wednesday, November 20, 13
Why iOS?
•
•

iOS apps make more money as compared to any other platform
Users upgrade to new platform almost instantly (i...
Why iOS?
•
•

iOS apps make more money as compared to any other platform

•

Mac (Once you go Mac you don’t go back)

User...
Why iOS?
•
•

iOS apps make more money as compared to any other platform

•
•

Mac (Once you go Mac you don’t go back)

Us...
Investment

Wednesday, November 20, 13
Investment

Wednesday, November 20, 13
Investment

Wednesday, November 20, 13
Investment

Wednesday, November 20, 13
Investment

$1200 - $2000
Wednesday, November 20, 13
Investment

$1200 - $2000
$99 per year Apple Developer Program Membership
Wednesday, November 20, 13
Idea

Wednesday, November 20, 13
Idea
•

Get Inspired Don’t Cheat

Wednesday, November 20, 13
Idea
•
•

Get Inspired Don’t Cheat
Follow your passion

Wednesday, November 20, 13
Idea
•
•
•

Get Inspired Don’t Cheat
Follow your passion
Don’t suffer from ABD (Already Been Done) syndrome

Wednesday, No...
Idea
•
•
•
•

Get Inspired Don’t Cheat
Follow your passion
Don’t suffer from ABD (Already Been Done) syndrome
Use your mem...
Idea
•
•
•
•

Get Inspired Don’t Cheat

•

Make an app about a subject you want to learn

Follow your passion
Don’t suffer...
Tools and Frameworks
Xcode

Appcode

Ruby Motion

Objective-C
Xamarin

Wednesday, November 20, 13

HTML5
C#
Tools and Frameworks
Xcode

Appcode
Objective-C

Xamarin

Wednesday, November 20, 13

HTML5
C#
Tools and Frameworks
Xcode

Appcode
Objective-C
HTML5
C#

Wednesday, November 20, 13
Tools and Frameworks
Xcode

Appcode
Objective-C
HTML5

Wednesday, November 20, 13
Tools and Frameworks
Xcode

Appcode
Objective-C

Wednesday, November 20, 13
Tools and Frameworks
Xcode
Objective-C

Wednesday, November 20, 13
Design

Wednesday, November 20, 13
Design
•

Design represents how the app feels

Wednesday, November 20, 13
Design
•
•

Design represents how the app feels
Paper and pencil

Wednesday, November 20, 13
Design
•
•
•

Design represents how the app feels
Paper and pencil
Design time > development time

Wednesday, November 20,...
Design
•
•
•
•

Design represents how the app feels
Paper and pencil
Design time > development time
Less features is bette...
Design
•
•
•
•

Design represents how the app feels
Paper and pencil
Design time > development time
Less features is bette...
Implementation

Wednesday, November 20, 13
Implementation
•

Set a goal

Wednesday, November 20, 13
Implementation
•
•

Set a goal
Don’t take shortcuts!

Wednesday, November 20, 13
Implementation
•
•
•

Set a goal
Don’t take shortcuts!
Don’t reinvent the wheel!

Wednesday, November 20, 13
Implementation
•
•
•
•

Set a goal
Don’t take shortcuts!
Don’t reinvent the wheel!
Ask for help when needed!

Wednesday, N...
Implementation
•
•
•
•
•

Set a goal
Don’t take shortcuts!
Don’t reinvent the wheel!
Ask for help when needed!
Backup your...
Goal

Wednesday, November 20, 13
Goal
•

Achieving smaller goals will give you confidence to move forward

Wednesday, November 20, 13
Goal
•
•

Achieving smaller goals will give you confidence to move forward
Give yourself a deadline!

Wednesday, November 2...
Goal
•
•
•

Achieving smaller goals will give you confidence to move forward
Give yourself a deadline!
Remove all distracti...
Goal
•
•
•
•

Achieving smaller goals will give you confidence to move forward
Give yourself a deadline!
Remove all distrac...
Shortcuts

Wednesday, November 20, 13
Shortcuts
•

Shortcuts will later bite you in the a$$

Wednesday, November 20, 13
Shortcuts
•
•

Shortcuts will later bite you in the a$$
Don’t write crappy code!

Wednesday, November 20, 13
Shortcuts
•
•

Shortcuts will later bite you in the a$$
Don’t write crappy code!

ABC POP iPhone game quickly became hard ...
Reinventing Wheel

Wednesday, November 20, 13
Reinventing Wheel
•

Before creating a custom control check out CocoaControls

Wednesday, November 20, 13
Reinventing Wheel
•
•

Before creating a custom control check out CocoaControls
Before manually managing dependencies chec...
Ask for help

Wednesday, November 20, 13
Ask for help
•

Accept that you don’t know everything

Wednesday, November 20, 13
Ask for help
•
•

Accept that you don’t know everything
Use StackOverFlow to ask your questions

Wednesday, November 20, 1...
Backup your code

Wednesday, November 20, 13
Backup your code
•

3, 2, 1 (3 copies of the item, 2 on a different medium, 1 offsite)

Wednesday, November 20, 13
Icon

Wednesday, November 20, 13
Icon
Icon is a pathway to your app, keep it clean and beautiful!

Wednesday, November 20, 13
Icons

Wednesday, November 20, 13
Icons
If I have a budget of $200 for the app I will spend all on the app icon!

Wednesday, November 20, 13
Icons
If I have a budget of $200 for the app I will spend all on the app icon!

and I did!

Wednesday, November 20, 13
Icons by Developer

Wednesday, November 20, 13
Icons by Designer

Wednesday, November 20, 13
Price

Wednesday, November 20, 13
Price
•

The narrower the audience, the higher
the price

Wednesday, November 20, 13
Price
•

The narrower the audience, the higher
the price

•

Ads degrade the app!

Wednesday, November 20, 13
Price
•

The narrower the audience, the higher
the price

•
•

Ads degrade the app!
Real money is in In-App purchase. And
...
Price
•

The narrower the audience, the higher
the price

•
•

Ads degrade the app!
Real money is in In-App purchase. And
...
Bird Watching Apps

Wednesday, November 20, 13
Games

Wednesday, November 20, 13
Vegetable Tree

Wednesday, November 20, 13
Vegetable Tree
•

Wednesday, November 20, 13

Initial Price: $1.99
Vegetable Tree
•
•

Wednesday, November 20, 13

Initial Price: $1.99
Price changed: $2.99
Vegetable Tree
•
•
•

Wednesday, November 20, 13

Initial Price: $1.99
Price changed: $2.99
Price changed: $3.99
Vegetable Tree
•
•
•
•

Wednesday, November 20, 13

Initial Price: $1.99
Price changed: $2.99
Price changed: $3.99
Price c...
Vegetable Tree
•
•
•
•
•

Wednesday, November 20, 13

Initial Price: $1.99
Price changed: $2.99
Price changed: $3.99
Price...
Vegetable Tree
•
•
•
•
•

Initial Price: $1.99
Price changed: $2.99
Price changed: $3.99
Price changed: $4.99
Price change...
Marketing

Wednesday, November 20, 13
Marketing
•

Pre-release

Wednesday, November 20, 13
Marketing
•

Pre-release

•

Promo codes

Wednesday, November 20, 13
Marketing
•

Pre-release

•

Promo codes

•

Ad space

Wednesday, November 20, 13
Marketing
•

Pre-release

•

Promo codes

•

Ad space

•

Blogging

Wednesday, November 20, 13
Marketing
•

Pre-release

•

Promo codes

•

Ad space

•

Blogging

•

Social Media

Wednesday, November 20, 13
Marketing
•

Pre-release

•

Promo codes

•

Ad space

•

Blogging

•

Social Media

•

Set a release date for your app!

...
Marketing
•

Pre-release

•

Promo codes

•

Ad space

•

Blogging

•

Social Media

•

Set a release date for your app!

...
Pre-release

Wednesday, November 20, 13
Pre-release
•

Create a teaser trailer (Checkmark app, Perfect Weather)

Wednesday, November 20, 13
Pre-release
•
•

Create a teaser trailer (Checkmark app, Perfect Weather)
Write about the design and development process

...
Pre-release
•
•
•

Create a teaser trailer (Checkmark app, Perfect Weather)
Write about the design and development process...
Pre-release
•
•
•
•

Create a teaser trailer (Checkmark app, Perfect Weather)
Write about the design and development proce...
Promo codes

Wednesday, November 20, 13
Promo codes
•

You get 100 promo codes per version of the app

Wednesday, November 20, 13
Promo codes
•

You get 100 promo codes per version of the app

•

You cannot review the app when using the promo code

Wed...
Promo codes
•

You get 100 promo codes per version of the app

•

You cannot review the app when using the promo code

•

...
Promo codes
•

You get 100 promo codes per version of the app

•

You cannot review the app when using the promo code

•

...
Ad Space

Wednesday, November 20, 13
Blogging

Wednesday, November 20, 13
Blogging
•

Blog about the process of your app development

Wednesday, November 20, 13
Blogging
•

Blog about the process of your app development

•

Write about how you found a solution to a complicated probl...
Blogging
•

Blog about the process of your app development

•

Write about how you found a solution to a complicated probl...
Social Media

Wednesday, November 20, 13
Social Media
•

Follow tags related to your app on Twitter and Facebook

Wednesday, November 20, 13
Social Media
•

Follow tags related to your app on Twitter and Facebook

•

Communicate with the leaders and tell them abo...
Social Media
•

Follow tags related to your app on Twitter and Facebook

•

Communicate with the leaders and tell them abo...
Release Date

Wednesday, November 20, 13
Release Date
•

Never release your app automatically!

Wednesday, November 20, 13
Release Date
•

Never release your app automatically!

•

Release date generates excitement

Wednesday, November 20, 13
Release Date
•

Never release your app automatically!

•

Release date generates excitement

•

Custom release date will h...
Getting Featured by Apple

Wednesday, November 20, 13
Getting Featured by Apple
Create a great app!

Wednesday, November 20, 13
Getting Featured by Apple
Create a great app!

Create an app that features Apple’s new API

Wednesday, November 20, 13
Getting Featured by Apple
Create a great app!

Create an app that features Apple’s new API

Newsstand

Wednesday, November...
Getting Featured by Apple
Create a great app!

Create an app that features Apple’s new API

Newsstand

Wednesday, November...
Getting Featured by Apple
Create a great app!

Create an app that features Apple’s new API

Newsstand

Game Center
AirDrop...
Getting Featured by Apple
Create a great app!

Create an app that features Apple’s new API

Newsstand

Game Center
Blue To...
Getting Featured by Apple
Create a great app!

Create an app that features Apple’s new API

Newsstand

Game Center
Blue To...
Duke Nukem

Wednesday, November 20, 13
Duke Nukem

Wednesday, November 20, 13
Duke Nukem
Duke Nukem 3D was released in 1996

Wednesday, November 20, 13
Duke Nukem
Duke Nukem 3D was released in 1996
Duke Nukem Forever was released

Wednesday, November 20, 13
Duke Nukem
Duke Nukem 3D was released in 1996
Duke Nukem Forever was released

15 years later

Wednesday, November 20, 13
Duke Nukem
Duke Nukem 3D was released in 1996
Duke Nukem Forever was released

15 years later
Make sure you are not creati...
Updates

Wednesday, November 20, 13
Updates
•

Wednesday, November 20, 13

Updates are important
Updates
•
•

Wednesday, November 20, 13

Updates are important
App that do not update, do
not exist
Updates
•
•
•

Wednesday, November 20, 13

Updates are important

Create an update schedule

App that do not update, do
no...
Updates
•
•
•

Wednesday, November 20, 13

Updates are important

Create an update schedule

App that do not update, do
no...
Updates
•
•

Updates are important

•

Create an update schedule

App that do not update, do
not exist

Updates gives your...
Vegetable Tree

Wednesday, November 20, 13
Vegetable Tree

Wednesday, November 20, 13
Vegetable Tree

Wednesday, November 20, 13
Legal

Wednesday, November 20, 13
Legal
•

Form an LLC

Wednesday, November 20, 13
Legal
•

Form an LLC

•

Pay for the assets (images, sounds, artwork)

Wednesday, November 20, 13
Legal
•

Form an LLC

•

Pay for the assets (images, sounds, artwork)

Protect your ass

Wednesday, November 20, 13
Legal
•

Form an LLC

•

Pay for the assets (images, sounds, artwork)

Protect your assets!

Wednesday, November 20, 13
Testing

Wednesday, November 20, 13
Testing
•

Test your app!

Wednesday, November 20, 13
Testing
•

Test your app!

•

TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE
DEVICE

...
Testing
•

Test your app!

•

TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE
DEVICE

...
Testing
•

Test your app!

•

TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE
DEVICE

...
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service

Wednesday, November 20, 13
Customer Service
•

Treat your customers with respect

Wednesday, November 20, 13
Customer Service
•

Treat your customers with respect

•

Customer service can increase your app ranking

Wednesday, Novem...
Customer Service
•

Treat your customers with respect

•

Customer service can increase your app ranking

Almost all the 5...
Wednesday, November 20, 13
iOS has the same look and feel
since its release

Wednesday, November 20, 13
iOS has the same look and feel
since its release

Until Now!
Wednesday, November 20, 13
Wednesday, November 20, 13
iOS 7
Wednesday, November 20, 13
Chaos in the App Store

Wednesday, November 20, 13
Chaos in the App Store
•

All the apps with heavy textures will look obsolete!

Wednesday, November 20, 13
Chaos in the App Store
•

All the apps with heavy textures will look obsolete!

•

Opportunity to penetrate into your desi...
Chaos in the App Store
•

All the apps with heavy textures will look obsolete!

•

Opportunity to penetrate into your desi...
Apple Weather App

Wednesday, November 20, 13
Reminders App

Wednesday, November 20, 13
Apple App Store App

Wednesday, November 20, 13
Apple Calendar App

Wednesday, November 20, 13
Vegetable Tree

Wednesday, November 20, 13
Resources

Wednesday, November 20, 13
Resources
•

AzamSharp YouTube Channel (www.youtube.com/azamsharp)

Wednesday, November 20, 13
Resources
•

AzamSharp YouTube Channel (www.youtube.com/azamsharp)

•

iOS Programming by Big Nerd Ranch (Book)

Wednesday...
Resources
•

AzamSharp YouTube Channel (www.youtube.com/azamsharp)

•

iOS Programming by Big Nerd Ranch (Book)

•

http:/...
Contact

Wednesday, November 20, 13
Contact
•

azamsharp@gmail.com

Wednesday, November 20, 13
Contact
•

azamsharp@gmail.com

•

@azamsharp

Wednesday, November 20, 13
Contact
•

azamsharp@gmail.com

•

@azamsharp

•

www.azamsharp.com

Wednesday, November 20, 13
Contact
•

azamsharp@gmail.com

•

@azamsharp

•

www.azamsharp.com

•

www.highoncoding.com

Wednesday, November 20, 13
Contact
•

azamsharp@gmail.com

•

@azamsharp

•

www.azamsharp.com

•

www.highoncoding.com

•

AzamSharp YouTube Channel...
Thank you!
See you in the app store!

Wednesday, November 20, 13
Upcoming SlideShare
Loading in...5
×

Lessons learned3yearsappstore

847

Published on

Lessons Learned from the 3 Years on the App Store

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
847
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lessons learned3yearsappstore

  1. 1. Lessons Learned from 3 Years on the App Store Mohammad Azam Wednesday, November 20, 13
  2. 2. Mohammad Azam Wednesday, November 20, 13
  3. 3. Mohammad Azam • Manager Consultant at Sogeti Wednesday, November 20, 13
  4. 4. Mohammad Azam • • Manager Consultant at Sogeti Founder of HighOnCoding Wednesday, November 20, 13
  5. 5. Mohammad Azam • • • Manager Consultant at Sogeti Founder of HighOnCoding Creator of AzamSharp YouTube Channel (over 5500 subscribers) Wednesday, November 20, 13
  6. 6. Mohammad Azam • • • • Manager Consultant at Sogeti Founder of HighOnCoding Creator of AzamSharp YouTube Channel (over 5500 subscribers) Microsoft MVP (2007 - 2011) Wednesday, November 20, 13
  7. 7. Apps Wednesday, November 20, 13
  8. 8. ABC POP Wednesday, November 20, 13
  9. 9. Mathemachicken Wednesday, November 20, 13
  10. 10. Math Speeder Wednesday, November 20, 13
  11. 11. Kinder Pop Wednesday, November 20, 13
  12. 12. My Chandas Wednesday, November 20, 13
  13. 13. Vegetable Tree Featured on App Store 2013 Wednesday, November 20, 13
  14. 14. Daily5 Featured on App Store 2013 Wednesday, November 20, 13
  15. 15. Agenda Legal Why iOS? Investment updates Idea Design Tools/Frameworks Marketing Testing Customer Service Wednesday, November 20, 13 Implementation iOS 7
  16. 16. Why iOS? Wednesday, November 20, 13
  17. 17. Why iOS? • iOS apps make more money as compared to any other platform Wednesday, November 20, 13
  18. 18. Why iOS? • • iOS apps make more money as compared to any other platform Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Wednesday, November 20, 13
  19. 19. Why iOS? • • iOS apps make more money as compared to any other platform • Mac (Once you go Mac you don’t go back) Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Wednesday, November 20, 13
  20. 20. Why iOS? • • iOS apps make more money as compared to any other platform • • Mac (Once you go Mac you don’t go back) Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) It’s a lot of FUN! Wednesday, November 20, 13
  21. 21. Investment Wednesday, November 20, 13
  22. 22. Investment Wednesday, November 20, 13
  23. 23. Investment Wednesday, November 20, 13
  24. 24. Investment Wednesday, November 20, 13
  25. 25. Investment $1200 - $2000 Wednesday, November 20, 13
  26. 26. Investment $1200 - $2000 $99 per year Apple Developer Program Membership Wednesday, November 20, 13
  27. 27. Idea Wednesday, November 20, 13
  28. 28. Idea • Get Inspired Don’t Cheat Wednesday, November 20, 13
  29. 29. Idea • • Get Inspired Don’t Cheat Follow your passion Wednesday, November 20, 13
  30. 30. Idea • • • Get Inspired Don’t Cheat Follow your passion Don’t suffer from ABD (Already Been Done) syndrome Wednesday, November 20, 13
  31. 31. Idea • • • • Get Inspired Don’t Cheat Follow your passion Don’t suffer from ABD (Already Been Done) syndrome Use your memories/culture to your advantage a poultry farm) Wednesday, November 20, 13 (Mathemachicken was inspired from my visit to
  32. 32. Idea • • • • Get Inspired Don’t Cheat • Make an app about a subject you want to learn Follow your passion Don’t suffer from ABD (Already Been Done) syndrome Use your memories/culture to your advantage a poultry farm) Wednesday, November 20, 13 (Mathemachicken was inspired from my visit to
  33. 33. Tools and Frameworks Xcode Appcode Ruby Motion Objective-C Xamarin Wednesday, November 20, 13 HTML5 C#
  34. 34. Tools and Frameworks Xcode Appcode Objective-C Xamarin Wednesday, November 20, 13 HTML5 C#
  35. 35. Tools and Frameworks Xcode Appcode Objective-C HTML5 C# Wednesday, November 20, 13
  36. 36. Tools and Frameworks Xcode Appcode Objective-C HTML5 Wednesday, November 20, 13
  37. 37. Tools and Frameworks Xcode Appcode Objective-C Wednesday, November 20, 13
  38. 38. Tools and Frameworks Xcode Objective-C Wednesday, November 20, 13
  39. 39. Design Wednesday, November 20, 13
  40. 40. Design • Design represents how the app feels Wednesday, November 20, 13
  41. 41. Design • • Design represents how the app feels Paper and pencil Wednesday, November 20, 13
  42. 42. Design • • • Design represents how the app feels Paper and pencil Design time > development time Wednesday, November 20, 13
  43. 43. Design • • • • Design represents how the app feels Paper and pencil Design time > development time Less features is better than more features! Wednesday, November 20, 13
  44. 44. Design • • • • Design represents how the app feels Paper and pencil Design time > development time Less features is better than more features! Wednesday, November 20, 13 Think about how the user will interact with the application! Design of a cycling app is different than a financial app!
  45. 45. Implementation Wednesday, November 20, 13
  46. 46. Implementation • Set a goal Wednesday, November 20, 13
  47. 47. Implementation • • Set a goal Don’t take shortcuts! Wednesday, November 20, 13
  48. 48. Implementation • • • Set a goal Don’t take shortcuts! Don’t reinvent the wheel! Wednesday, November 20, 13
  49. 49. Implementation • • • • Set a goal Don’t take shortcuts! Don’t reinvent the wheel! Ask for help when needed! Wednesday, November 20, 13
  50. 50. Implementation • • • • • Set a goal Don’t take shortcuts! Don’t reinvent the wheel! Ask for help when needed! Backup your code! Wednesday, November 20, 13
  51. 51. Goal Wednesday, November 20, 13
  52. 52. Goal • Achieving smaller goals will give you confidence to move forward Wednesday, November 20, 13
  53. 53. Goal • • Achieving smaller goals will give you confidence to move forward Give yourself a deadline! Wednesday, November 20, 13
  54. 54. Goal • • • Achieving smaller goals will give you confidence to move forward Give yourself a deadline! Remove all distractions Wednesday, November 20, 13
  55. 55. Goal • • • • Achieving smaller goals will give you confidence to move forward Give yourself a deadline! Remove all distractions Sacrifice Breaking Bad! Wednesday, November 20, 13
  56. 56. Shortcuts Wednesday, November 20, 13
  57. 57. Shortcuts • Shortcuts will later bite you in the a$$ Wednesday, November 20, 13
  58. 58. Shortcuts • • Shortcuts will later bite you in the a$$ Don’t write crappy code! Wednesday, November 20, 13
  59. 59. Shortcuts • • Shortcuts will later bite you in the a$$ Don’t write crappy code! ABC POP iPhone game quickly became hard to maintain because of ugly code! Wednesday, November 20, 13
  60. 60. Reinventing Wheel Wednesday, November 20, 13
  61. 61. Reinventing Wheel • Before creating a custom control check out CocoaControls Wednesday, November 20, 13
  62. 62. Reinventing Wheel • • Before creating a custom control check out CocoaControls Before manually managing dependencies check out Cocoapods Wednesday, November 20, 13
  63. 63. Ask for help Wednesday, November 20, 13
  64. 64. Ask for help • Accept that you don’t know everything Wednesday, November 20, 13
  65. 65. Ask for help • • Accept that you don’t know everything Use StackOverFlow to ask your questions Wednesday, November 20, 13
  66. 66. Backup your code Wednesday, November 20, 13
  67. 67. Backup your code • 3, 2, 1 (3 copies of the item, 2 on a different medium, 1 offsite) Wednesday, November 20, 13
  68. 68. Icon Wednesday, November 20, 13
  69. 69. Icon Icon is a pathway to your app, keep it clean and beautiful! Wednesday, November 20, 13
  70. 70. Icons Wednesday, November 20, 13
  71. 71. Icons If I have a budget of $200 for the app I will spend all on the app icon! Wednesday, November 20, 13
  72. 72. Icons If I have a budget of $200 for the app I will spend all on the app icon! and I did! Wednesday, November 20, 13
  73. 73. Icons by Developer Wednesday, November 20, 13
  74. 74. Icons by Designer Wednesday, November 20, 13
  75. 75. Price Wednesday, November 20, 13
  76. 76. Price • The narrower the audience, the higher the price Wednesday, November 20, 13
  77. 77. Price • The narrower the audience, the higher the price • Ads degrade the app! Wednesday, November 20, 13
  78. 78. Price • The narrower the audience, the higher the price • • Ads degrade the app! Real money is in In-App purchase. And even more money is in consumable InApp purchase (Candy Crush uses the consumable model and generates 530K ... a day) Wednesday, November 20, 13
  79. 79. Price • The narrower the audience, the higher the price • • Ads degrade the app! Real money is in In-App purchase. And even more money is in consumable InApp purchase (Candy Crush uses the consumable model and generates 530K ... a day) Wednesday, November 20, 13 Build the pricing model around the app not the other way!
  80. 80. Bird Watching Apps Wednesday, November 20, 13
  81. 81. Games Wednesday, November 20, 13
  82. 82. Vegetable Tree Wednesday, November 20, 13
  83. 83. Vegetable Tree • Wednesday, November 20, 13 Initial Price: $1.99
  84. 84. Vegetable Tree • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99
  85. 85. Vegetable Tree • • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99
  86. 86. Vegetable Tree • • • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99
  87. 87. Vegetable Tree • • • • • Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99 Price changed: $3.99
  88. 88. Vegetable Tree • • • • • Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99 Price changed: $3.99 Find the high end of your app price! You already know the bottom end! Wednesday, November 20, 13
  89. 89. Marketing Wednesday, November 20, 13
  90. 90. Marketing • Pre-release Wednesday, November 20, 13
  91. 91. Marketing • Pre-release • Promo codes Wednesday, November 20, 13
  92. 92. Marketing • Pre-release • Promo codes • Ad space Wednesday, November 20, 13
  93. 93. Marketing • Pre-release • Promo codes • Ad space • Blogging Wednesday, November 20, 13
  94. 94. Marketing • Pre-release • Promo codes • Ad space • Blogging • Social Media Wednesday, November 20, 13
  95. 95. Marketing • Pre-release • Promo codes • Ad space • Blogging • Social Media • Set a release date for your app! Wednesday, November 20, 13
  96. 96. Marketing • Pre-release • Promo codes • Ad space • Blogging • Social Media • Set a release date for your app! • Getting featured by Apple Wednesday, November 20, 13
  97. 97. Pre-release Wednesday, November 20, 13
  98. 98. Pre-release • Create a teaser trailer (Checkmark app, Perfect Weather) Wednesday, November 20, 13
  99. 99. Pre-release • • Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Wednesday, November 20, 13
  100. 100. Pre-release • • • Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Create a website for your app Wednesday, November 20, 13
  101. 101. Pre-release • • • • Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Create a website for your app Create high quality screenshots (placeit.breezi.com) Wednesday, November 20, 13
  102. 102. Promo codes Wednesday, November 20, 13
  103. 103. Promo codes • You get 100 promo codes per version of the app Wednesday, November 20, 13
  104. 104. Promo codes • You get 100 promo codes per version of the app • You cannot review the app when using the promo code Wednesday, November 20, 13
  105. 105. Promo codes • You get 100 promo codes per version of the app • You cannot review the app when using the promo code • Distribute to reviewers, bloggers etc Wednesday, November 20, 13
  106. 106. Promo codes • You get 100 promo codes per version of the app • You cannot review the app when using the promo code • Distribute to reviewers, bloggers etc • Giveaway promo codes on Twitter or Facebook as a prize Wednesday, November 20, 13
  107. 107. Ad Space Wednesday, November 20, 13
  108. 108. Blogging Wednesday, November 20, 13
  109. 109. Blogging • Blog about the process of your app development Wednesday, November 20, 13
  110. 110. Blogging • Blog about the process of your app development • Write about how you found a solution to a complicated problem Wednesday, November 20, 13
  111. 111. Blogging • Blog about the process of your app development • Write about how you found a solution to a complicated problem A developer made $6000+ in sales by blogging about his experience of how standup desk has changed his life. He sold thousands of his fitness apps! Wednesday, November 20, 13
  112. 112. Social Media Wednesday, November 20, 13
  113. 113. Social Media • Follow tags related to your app on Twitter and Facebook Wednesday, November 20, 13
  114. 114. Social Media • Follow tags related to your app on Twitter and Facebook • Communicate with the leaders and tell them about your app Wednesday, November 20, 13
  115. 115. Social Media • Follow tags related to your app on Twitter and Facebook • Communicate with the leaders and tell them about your app • Take part in discussion boards related to your app Wednesday, November 20, 13
  116. 116. Release Date Wednesday, November 20, 13
  117. 117. Release Date • Never release your app automatically! Wednesday, November 20, 13
  118. 118. Release Date • Never release your app automatically! • Release date generates excitement Wednesday, November 20, 13
  119. 119. Release Date • Never release your app automatically! • Release date generates excitement • Custom release date will help you plan your marketing strategies Wednesday, November 20, 13
  120. 120. Getting Featured by Apple Wednesday, November 20, 13
  121. 121. Getting Featured by Apple Create a great app! Wednesday, November 20, 13
  122. 122. Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Wednesday, November 20, 13
  123. 123. Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Wednesday, November 20, 13
  124. 124. Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Wednesday, November 20, 13 Game Center
  125. 125. Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Game Center AirDrop Wednesday, November 20, 13
  126. 126. Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Game Center Blue Tooth AirDrop Wednesday, November 20, 13
  127. 127. Getting Featured by Apple Create a great app! Create an app that features Apple’s new API Newsstand Game Center Blue Tooth AirDrop Wednesday, November 20, 13 iOS 7
  128. 128. Duke Nukem Wednesday, November 20, 13
  129. 129. Duke Nukem Wednesday, November 20, 13
  130. 130. Duke Nukem Duke Nukem 3D was released in 1996 Wednesday, November 20, 13
  131. 131. Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released Wednesday, November 20, 13
  132. 132. Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released 15 years later Wednesday, November 20, 13
  133. 133. Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released 15 years later Make sure you are not creating Duke Nukem forever! Wednesday, November 20, 13
  134. 134. Updates Wednesday, November 20, 13
  135. 135. Updates • Wednesday, November 20, 13 Updates are important
  136. 136. Updates • • Wednesday, November 20, 13 Updates are important App that do not update, do not exist
  137. 137. Updates • • • Wednesday, November 20, 13 Updates are important Create an update schedule App that do not update, do not exist
  138. 138. Updates • • • Wednesday, November 20, 13 Updates are important Create an update schedule App that do not update, do not exist
  139. 139. Updates • • Updates are important • Create an update schedule App that do not update, do not exist Updates gives your app free marketing opportunity! Wednesday, November 20, 13
  140. 140. Vegetable Tree Wednesday, November 20, 13
  141. 141. Vegetable Tree Wednesday, November 20, 13
  142. 142. Vegetable Tree Wednesday, November 20, 13
  143. 143. Legal Wednesday, November 20, 13
  144. 144. Legal • Form an LLC Wednesday, November 20, 13
  145. 145. Legal • Form an LLC • Pay for the assets (images, sounds, artwork) Wednesday, November 20, 13
  146. 146. Legal • Form an LLC • Pay for the assets (images, sounds, artwork) Protect your ass Wednesday, November 20, 13
  147. 147. Legal • Form an LLC • Pay for the assets (images, sounds, artwork) Protect your assets! Wednesday, November 20, 13
  148. 148. Testing Wednesday, November 20, 13
  149. 149. Testing • Test your app! Wednesday, November 20, 13
  150. 150. Testing • Test your app! • TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE Wednesday, November 20, 13
  151. 151. Testing • Test your app! • TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE • Form a team of beta testers Wednesday, November 20, 13
  152. 152. Testing • Test your app! • TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE • Form a team of beta testers • Use TestFlight to distribute your builds Wednesday, November 20, 13
  153. 153. Customer Service Wednesday, November 20, 13
  154. 154. Customer Service Wednesday, November 20, 13
  155. 155. Customer Service Wednesday, November 20, 13
  156. 156. Customer Service Wednesday, November 20, 13
  157. 157. Customer Service Wednesday, November 20, 13
  158. 158. Customer Service Wednesday, November 20, 13
  159. 159. Customer Service Wednesday, November 20, 13
  160. 160. Customer Service Wednesday, November 20, 13
  161. 161. Customer Service Wednesday, November 20, 13
  162. 162. Customer Service • Treat your customers with respect Wednesday, November 20, 13
  163. 163. Customer Service • Treat your customers with respect • Customer service can increase your app ranking Wednesday, November 20, 13
  164. 164. Customer Service • Treat your customers with respect • Customer service can increase your app ranking Almost all the 5 star reviews of Vegetable Tree app are because of excellent customer service Wednesday, November 20, 13
  165. 165. Wednesday, November 20, 13
  166. 166. iOS has the same look and feel since its release Wednesday, November 20, 13
  167. 167. iOS has the same look and feel since its release Until Now! Wednesday, November 20, 13
  168. 168. Wednesday, November 20, 13
  169. 169. iOS 7 Wednesday, November 20, 13
  170. 170. Chaos in the App Store Wednesday, November 20, 13
  171. 171. Chaos in the App Store • All the apps with heavy textures will look obsolete! Wednesday, November 20, 13
  172. 172. Chaos in the App Store • All the apps with heavy textures will look obsolete! • Opportunity to penetrate into your desired market Wednesday, November 20, 13
  173. 173. Chaos in the App Store • All the apps with heavy textures will look obsolete! • Opportunity to penetrate into your desired market Since, the release of the iOS SDK this is the best opportunity for any developer to seize the moment! Wednesday, November 20, 13
  174. 174. Apple Weather App Wednesday, November 20, 13
  175. 175. Reminders App Wednesday, November 20, 13
  176. 176. Apple App Store App Wednesday, November 20, 13
  177. 177. Apple Calendar App Wednesday, November 20, 13
  178. 178. Vegetable Tree Wednesday, November 20, 13
  179. 179. Resources Wednesday, November 20, 13
  180. 180. Resources • AzamSharp YouTube Channel (www.youtube.com/azamsharp) Wednesday, November 20, 13
  181. 181. Resources • AzamSharp YouTube Channel (www.youtube.com/azamsharp) • iOS Programming by Big Nerd Ranch (Book) Wednesday, November 20, 13
  182. 182. Resources • AzamSharp YouTube Channel (www.youtube.com/azamsharp) • iOS Programming by Big Nerd Ranch (Book) • http://www.raywenderlich.com/ Wednesday, November 20, 13
  183. 183. Contact Wednesday, November 20, 13
  184. 184. Contact • azamsharp@gmail.com Wednesday, November 20, 13
  185. 185. Contact • azamsharp@gmail.com • @azamsharp Wednesday, November 20, 13
  186. 186. Contact • azamsharp@gmail.com • @azamsharp • www.azamsharp.com Wednesday, November 20, 13
  187. 187. Contact • azamsharp@gmail.com • @azamsharp • www.azamsharp.com • www.highoncoding.com Wednesday, November 20, 13
  188. 188. Contact • azamsharp@gmail.com • @azamsharp • www.azamsharp.com • www.highoncoding.com • AzamSharp YouTube Channel (www.youtube.com/azamsharp) Wednesday, November 20, 13
  189. 189. Thank you! See you in the app store! Wednesday, November 20, 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×