شرح Business model canvas sales ابسط شرح لنموذج العمل التجاري ريادة الاعمال

1. Agenda
•1-what is a startup business definition?
•2-what is entrepreneurship?
•3-who entrepreneurs?
•4-Main Ideas Analysis?
•5-what is business model canvas?
•6-The sales cycle process?

2. 1-what is a startup business definition?
• A startup is a young company that
is just beginning to develop.
Startups are usually small and
initially financed and operated by a
handful of founders or one
individual. These companies offer a
product or service that is not
currently being offered elsewhere
in the market, or that the founders
believe is being offered in an
inferior manner.

3. Who Is An Entrepreneur?
1-Communication
2- Branding (personal and business)
3-Sales
4-Strategy
5-Finance

4. Main Ideas?

5. 10 steps to turn your idea into a startup
• 1. Do your market research
• 2-Secure intellectual property
• 3-Decide on branding
• 4. Incorporate
• 5. Choose a co-founder
• 6. Write a business plan
• 7. Pick a workplace
• 8. Find a mentor
• 9. Apply for an accelerator program
• 10. Raise capital

6. VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Activity 2: Create your own business model
<< insert your value
proposition here>>
<< Describe your cost structure here>>
<< list your partners
here>>
<< describe your revenue streams here>>
<< list the key resources
available to you here>>
<< describe your key
activities here>>
<describe how you plan to
establish and manage the
relationship between the
customer and your brand
here>>
<< describe 1) how you
plan to acquire
customers, 2) how you
plan to deliver your value
proposition to them and
3) how you plan to
communicate with your
customers >>
<< describe your
target customer
segment here>>

7. Value Propositions:-
• What value do we deliver to the customer?
• Which one of our customer’s problems are we helping to
solve?
• What bundles of products and services are we offering to
each Customer Segment? Which customer needs are we
satisfying?

8. Example:-
• characteristics Newness Performance Customization
• “Getting the Job Done” Design
• Brand/Status
• Price
• Cost Reduction Risk Reduction Accessibility
Convenience/Usability

9. Customer Segments:-
•For whom are we creating value?
•Who are our most important customers?
•Multi-sided Platform
•Mass Market Niche Market Segmented
Diversified

10. Customer Relationships
• What type of relationship does each of our Customer
Segments expect us to establish and maintain with
them?
• Which ones have we established?
• How are they integrated with the rest of our business
model?
• How costly are they?

11. Examples:-
•Personal assistance
•Dedicated Personal Assistance
•Self-Service Automated
•Services Communities
•Co-creation

12. Channels:-
• Through which Channels do our Customer Segments
want to be reached?
• How are we reaching them now? How are our
Channels integrated? Which ones work best?
• Which ones are most cost-efficient?
• How are we integrating them with customer routines?

13. channel phases:-
• 1. Awareness
• How do we raise awareness about our company’s products and services?
• 2. Evaluation
• How do we help customers evaluate our organization’s Value Proposition?
• 3. Purchase
• How do we allow customers to purchase specific products and services?
• 4. Delivery
• How do we deliver a Value Proposition to customers?
• 5. After sales
• How do we provide post-purchase customer support?

14. Revenue Streams
• For what value are our customers really willing to pay? For what do
they currently pay?
• How are they currently paying? How would they prefer to pay?
• How much does each Revenue Stream contribute to overall
revenues?

15. TYPE OF REVENUE STREAMS
• 1. Transaction Revenue
• 2. Recurring Revenue

16. Fixed Pricing
Fixed List Pricing
Product feature dependent
Customer segment dependent
Volume dependent

17. WAYS TO GENERATE REVENUE STREAM
1. Asset sale
2. Usage fee
3. Subscription fees
4. Lending/ renting/ leasing
5. Licensing
6. Brokerage fee
7. Advertising

18. Key Activities
•What Key Activities do our Value Propositions
require? Our Distribution Channels?
•Customer Relationships? Revenue streams?

19. categories
•Production
•Problem Solving
•Platform/Network

20. Key Partners
•Who are our Key Partners? Who are our key
suppliers?
•Which Key Resources are we acquiring from
partners? Which Key Activities do partners
perform?

21. motivations for partnerships
• Optimization and economy Reduction of risk and
uncertainty
•Acquisition of particular resources and activities

22. Key Resources
• What Key Resources do our Value Propositions
require?
• Our Distribution Channels? Customer Relationships?
• Revenue Streams?

23. types of resources
• Physical
• Intellectual (brand patents, copyrights, data) Human
• Financial

24. Cost Structure
• What are the most important costs inherent in our business
model? Which Key Resources are most expensive?
• Which Key Activities are most expensive
• is your business more:
• Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing )
Value Driven ( focused on value creation, premium value
proposition)
•

25. CHARACTERISTICS OF COST STRUCTURES
•Fixed costs
•Variable costs
•Economies of scale

26. The sales cycle process
Product /service
deliveredprospecting
Qualifying
initial meeting
influencer
approves
need analysis
Key decision
makers
Purchasing
approves
product
demonstration

28. Linked in :-Muhamed reda
Slideshare:-Mohamed reda
Facebok :-Muhamed reda
Email :- m.reda2035@gmail.com
Website :-www.elpopR.com
Mob :-01003855363
Contact me