The Use Of Color In Advertisement

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The use of colors in advertising, another very colorful presentation by one of my students in my latest consumer behavior class, M. Azmi

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The Use Of Color In Advertisement

  1. 1. The Use of Color In Advertisement<br />Majda Al-Azmi<br />ID: 4066<br />
  2. 2. Introduction <br />For a long time, color has been used by advertisers to encourage us to purchase their products or services instead of their competitors. In fact, use of color in advertising has become somewhat of a science unto itself.<br />

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