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Shock advertising
 

Shock advertising

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    Shock advertising  Shock advertising Presentation Transcript

    • Shock Advertising
      By: Sara Lari #4532
    • Shock advertising is a type of advertising generally regarded as one that “deliberately” startles and offends its audience by violating norms for social values and personal ideals.
      They can include a disregard for tradition, law or practice or the display of images or words that are horrifying, terrifying, or repulsive.
      Definition
    • Advertisers, psychiatrists, and social scientists have debated the effectiveness of shock advertising.
      One finding suggests “shocking content in an advertisement increases attention, benefits memory, and positively influences behavior.” The same study also shows that consumers are more likely to remember shocking advertising content over advertising content that is not shocking.
      Effects on Consumers:
    • "Get Unhooked" Anti-smoking Ads
    • Australian Anti-Smoking Adhttp://www.youtube.com/watch?v=-YjrkBYDDQM
    • The number of teenagers disagreeing with the statement “Using meth makes you more popular” started increasing after the campaign.
    • Shocking Drug Ads
    • Fake drugs-man coughs-up dead rathttp://www.youtube.com/watch?v=skZKOUAnHIM
    • Barnardos: Campaign for better childcare policy and the rights of every child.
    • We believe in the abused, the vulnerable, the forgotten and the neglected.
    • Benetton: clothes of soldier killed in Bosnia
    • Child Abuse Ads
    • Anti-Fur Ad, holding a dead skinned fox
    • If you aren't clean you are filthy
    • Thank You