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Product Placement

Product Placement



Product Placement by F. Essa, student in my consumer behavior class.

Product Placement by F. Essa, student in my consumer behavior class.



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    Product Placement Product Placement Presentation Transcript

    • By: Fatma al-Essa 3050 Product Placement
    • Product placement
      • It involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration.
      • By placing their products within entertainment Such as movies ,shows so that the consumers don’t try to avoid it, in this situation consumers will be forced to watch.
    • Advantages
      • Product placement also shows the consumer how and when to use the product and enhances its image.
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    • Cast Away
      • You cannot escape the product placement of Fed-Ex in Cast Away. It’s literally everywhere. And what great publicity—when Fed-Ex manager Chuck Noland washes up on a deserted island, he collects all of the Fed-Ex boxes that washed up with him. While he ends up opening most of them to aid in his survival on the island, he leaves one unopened and returns it to its rightful owner when he makes it back to land many years later.
      • How’s that for reliability? CEO Fred Smith even had a cameo in the movie. And what did Fed-Ex pay for all of this? Absolutely nothing. They were reluctant to allow their image and brand to be used at first—the plane crash scene really bothered them. But ultimately, they decided that the movie had a good message and the brand awareness they would get would be worth it.
      • James Bond is apparently one of the most powerful car salesmen in the world. After driving Aston Martins for years, 007 found himself equipped with a BMW Z3 Roadster in 1995’s GoldenEye. Sure, it cost them $3 million, but people saw the movie and fell in love with the Roadster. BMW made $240 million in advance sales alone.
      BMW Z3, GoldenEye
    • The Austin Powers movies, especially Austin Powers 2: The Spy Who Shagged Me, are overloaded with product placements. It is so bad it almost ruins the film.
    • http :// www . youtube . com / watch?v = zicgut4gpwU&feature = PlayList&p = 3A53058F78FD11CE&playnext = 1&playnext_from = PL&index = 84
    • http :// www . youtube . com / watch?v = AbcnWCJORIs http :// www . youtube . com / watch?v = LATULBtULRM http :// www . youtube . com / watch?v = j4hP2fL8liE http :// www . youtube . com / watch?v = W7GnU7v-8wg&feature = related
    • The End