Marketing To Subcultures

13,158 views
12,461 views

Published on

Marketing to sub cultures from my consumer behavior class... aren't they excellent students?

Published in: Business, News & Politics
1 Comment
5 Likes
Statistics
Notes
  • its superb
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
13,158
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide
  • http://theinspirationroom.com/daily/print/2008/12/ikea_diversity_5.jpg
  • http:// www.youtube.com/watch?v =kr-kXV1Nsgs
  • http://www.youtube.com/watch?v=11lSqn0CpjE&feature=related
  • http://www.youtube.com/watch?v=gxiLYcjUeEo http://www.youtube.com/watch?v=sg_5uWqWqWg
  • Marketing To Subcultures

    1. 1. Marketing to Subcultures By: Rana Al AbdulRazzaq Ghaida Al-Habib Noor Assiri
    2. 2. <ul><li>Culture:  is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception and behavior. It is learned through transmitted from generation to generation </li></ul><ul><li>Elements of a culture: </li></ul><ul><li>Language, Norms, Values, Religion and Beliefs, and Social Collectives. </li></ul>
    3. 3. <ul><li>A cultural subgroup differentiated by status, ethnic background, residence, religion, or other factors that functionally unify the group and act collectively on each member. </li></ul>
    4. 4. Different Subcultures <ul><li>E thnic subcultures – Blacks, Hispanics, Arabs, Asian Americans, Euro Americans, Native Americans, etc. </li></ul><ul><li>R eligious subcultures </li></ul><ul><li>D isabilities subcultures </li></ul><ul><li>A ge subcultures. </li></ul>
    5. 5. McDonald’s
    6. 10. Burger King
    7. 11. IKEA-Diversity Ads Ethnic Subculture Age SubCulture Ethnic+ Age Subculture
    8. 12. Barbican
    9. 13. United Colors of Benetton
    10. 14. Nescafe

    ×