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Guerrilla
 

Guerrilla

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Wonderful presentation by my student Bedour on my consumer behavior class, Gurrilla marketing...

Wonderful presentation by my student Bedour on my consumer behavior class, Gurrilla marketing...

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    Guerrilla Guerrilla Presentation Transcript

    • intro
    • What is Guerrilla Marketing? Guerrilla Marketing Is an unconventional system of Marketing and Promotions that is based on the idea “Smaller is Better.” You don’t need a big marketing budget to compete in your chosen market. Guerrilla Marketing says that if you invest time, effort, imagination and some smart psychology based strategies, you will ensure marketing success. Guerrilla relay on tactics that are unexpected and unconventional; by targeting consumers in unexpected places and in unique and creative ways. The idea that is being marketed is memorable and connects the consumer to a product or a service on an emotional level.
    • The “Father” of Guerrilla Marketing
      • Jay Conrad Levinson:
      • Is the author of the popular
      • Book “Guerrilla Marketing”
      • That was published in1984
      • and he is considered
      • The founder and father of
      • Guerrilla Marketing.
    • What are the differences between Traditional Marketing and Guerrilla Marketing?
      • Traditional marketing has always maintained that to market properly, you must invest money. Guerrilla marketing maintains that if you want to invest money, you can - but you don’t have to if you are willing to invest time, energy, imagination, and information.
      • Traditional marketing is geared toward big business and big budgets. The essence of guerrilla marketing is small business: companies with big dreams but tiny budgets.
      • Traditional marketing measures its performance by sales or responses to an offer, hits on a Web site, or store traffic. Those are wrong numbers to focus on. Guerrilla marketing reminds you that the main number you should focus on is the size of your profits because only the number of profits tell you the truth you should be seeking and striving for. If it doesn’t earn a profit for you then its probably not guerrilla marketing.
    • The Difference between Traditional Marketing and Guerrilla Marketing:
      • Traditional marketing puts all its effort on making the sale, under the false notion that marketing ends once that sale is made. Guerrilla marketing reminds you that 68 percent of all business lost is lost owing to apathy after the sale - ignoring customers after they’ve made the purchase. For this reason, guerrilla marketing preaches fervent follow up - continually staying in touch with customers and listening to them.
      • Traditional marketing has always been “me” marketing. Visit almost any Web site, and you’ll see “About our company.” “About our history.” “About our product.” But people don’t care about you. Me marketing makes them sleepy. That’s why guerrillas always practice “you” marketing in which every word and every idea is about the customer, the visitor to a Web site.
    • Examples of Guerrilla Marketing: Guerrilla Dentist!
    • Examples of Guerrilla Marketing: All you need a manhole, spatula and imagination!
    • Examples of Guerrilla Marketing :
      • Traveler umbrella insurance, are well known to have a red umbrella as their logo, so simply by placing red umbrellas in different cities to remind consumers of their service. (Guerrilla inspired tactic)
      • Havaianas flip flops guerrilla idea was to place their products in a park in front of the Eiffel tower in Paris. Reminding their consumers that spring is around the corner.
      Examples of Guerrilla Marketing :
    • Guerrilla Marketing in Kuwait?
    • Frankfurt Book Fair 2009 - Eichborn Publishing Company:
    • Chicago 2009: Windex Guerrilla Marketing Campaign “Glass so clean it’s invisible!”