The Commons in the Corporation: The challenge of raising awareness within media corporations
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The Commons in the Corporation: The challenge of raising awareness within media corporations

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Concepts such as Open Source and Creative Commons are usually foreign to most corporations. Mohamed will share his experience with championing these concepts within a media company and discuss how Al ...

Concepts such as Open Source and Creative Commons are usually foreign to most corporations. Mohamed will share his experience with championing these concepts within a media company and discuss how Al Jazeera is aligning these philopsophies to their strategic goals.

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The Commons in the Corporation: The challenge of raising awareness within media corporations The Commons in the Corporation: The challenge of raising awareness within media corporations Presentation Transcript

  • Mohamed Nanabhay (mohamedn.com) Head of New Media mohamed.nanabhay@aljazeera.net
  • Text *interbrand
  • Normally I explain new media and online to people in suits. Today is different... (cc) paul goyette, 2006
  • (cc) Lynette Webb, 2006
  • Challenges to our Industry 1 Losing audiences to new platforms 2 New content creators and sources Content is going online whether we 3 like it or not 4 Undefined Business Models 5 Resistance to change
  • “Crisis of Relevance”
  • v.
  • “Crisis of Relevance”