the esteem need: people will
feel very prestigious. They will
also feel as if they have a very
high status because their car is
compared to a plane.
satisfies self-actualization and
esteem needs, if you own an
omega watch you are in a
class of your own, and you can
take on a new lifestyle.
self-actualization, by joining
the marines, it will better
others and yourself.
This ad to the “Got Milk?” campaign
features Rebecca Romijn. It supports 4 of
Maslow’s 5 needs. The strategy is to sell
milk by associating it with celebrities and
1. Physiological: This is an ad for Milk
which covers your physiological need.
2.Safety: Rebecca is holding her 2 babies
and keeping them safe from physical
3. Love and Belongingness: She is holding
her children and showing them love.
4. Esteem: This campaign uses celebrities
to help promote milk. In this case they
are using Rebecca Romijn. Consumers
might feel like the product is prestigious
if it is used by a celebrity.