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Maslow assignment

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  • 1. Assignment Two Mohamed Osman Professor Amr Kheir Eldin
  • 2. Maslow’s Hierarchy of Needs
  • 3. Physiological need: McDonald’s is rescuing people from their hunger.
  • 4. Maslow’s Physiological need for hunger.
  • 5. Safety Needs.
  • 6. safety needs. The ad for 3M glass is secure and unbreakable.
  • 7. Love and Belonging Need.
  • 8. Love and Belonging Need.
  • 9. the esteem need: people will feel very prestigious. They will also feel as if they have a very high status because their car is compared to a plane.
  • 10. satisfies self-actualization and esteem needs, if you own an omega watch you are in a class of your own, and you can take on a new lifestyle.
  • 11. self-actualization, by joining the marines, it will better others and yourself.
  • 12. This ad to the “Got Milk?” campaign features Rebecca Romijn. It supports 4 of Maslow’s 5 needs. The strategy is to sell milk by associating it with celebrities and nutrition. 1. Physiological: This is an ad for Milk which covers your physiological need. 2.Safety: Rebecca is holding her 2 babies and keeping them safe from physical harm. 3. Love and Belongingness: She is holding her children and showing them love. 4. Esteem: This campaign uses celebrities to help promote milk. In this case they are using Rebecca Romijn. Consumers might feel like the product is prestigious if it is used by a celebrity.
  • 13. THANKS

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