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alcohol Segmentation

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Alcohol segmentation and target market

Alcohol segmentation and target market

Published in Marketing , Technology , Business
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Transcript

  • 1. Segmentation Professor: Amr Kheir Eldin By Mohamed Osman
  • 2. Target market: high class female 25 to 40 Segmentation: female – over 25independent - self confident - showy.
  • 3. Target: high income young male 20 to 25. Segmentation: young male 20 to 25 who love tasty beer image and prestige oriented.
  • 4. Target: High income malefemale over 30. Segmentation: premium male – female over 30 like to have fun, taste and refreshing.
  • 5. Target: middle/upper class male-female 20 to 30. Segmentation: male female 20 to 30 important to them to look good optimistic like to have fun.
  • 6. Target: male over 25 medium class. Segmentation: male over 25 ordinary less worried about how other see them.
  • 7. Target: male and female over 20 Segmentation: male and female over 20 love to have fun and drink so much.
  • 8. THANKS