Brand New Born- Master Discussion-MBA
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Brand New Born- Master Discussion-MBA

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What does the term marketing mean? Marketing must be understood not in the old sense of making a sale – 'selling' – but in the new sense of satisfying

What does the term marketing mean? Marketing must be understood not in the old sense of making a sale – 'selling' – but in the new sense of satisfying

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Brand New Born- Master Discussion-MBA Brand New Born- Master Discussion-MBA Presentation Transcript

  • CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES SERENDIPITY MAP App. Wdg. INSIDE UNIVERSE ARENAS FOR BRANDS Mob. FRESH 3scr. MOBILE PLATFORM SOCIAL ARENA OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm KNOWLEDGE CON CONV ERSAT INFORMATION ION SPARK ENTERTAINMENT CONTAGION SOMETHING Det må starte en samtale, WORTH TOOLS TALKING mer en bre noe du ler av og sender videre. ABOUT NEXT VALUE GENERATION STEALABLE PARTICIPATION 5 GUIDELINES PORTABILITY OF COLLABORATION ACTIVATION