Marketing tools
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Marketing tools

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Marketing tools Marketing tools Presentation Transcript

  • Marketing Tools By : Mohab Sherif
  • Agenda• Marketing mix … 4 P’s 7 P’s 12 P’s• Promotion mix• Market analysis
  • Marketing mix marketing View slide
  • P’s 4 4 P’s View slide
  • product
  • design qualitybranding packagin after saleg services
  • Place
  • price lists Variable costs discountsgrace periods production costs profit margin
  • Promotion
  • P’s 7 4 P’s
  • People
  • Physical evidence
  • Product PeoplePrice Marketing Process Place Physical Promotion evidence
  • P’s 12 4 P’s
  • (Ps 12) PeoplePeople
  • Promotion is Promotion is Marketing
  • Vision Mission
  • remindinform persuade
  • Promotion mix
  • Personal selling
  • Sales promotions
  • Public relations
  • Market analysis•Size•Trends•Growth rate•Profitability•Products•Distribution channels•Competitors