Marketing tools

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Marketing tools

  1. 1. Marketing Tools By : Mohab Sherif
  2. 2. Agenda• Marketing mix … 4 P’s 7 P’s 12 P’s• Promotion mix• Market analysis
  3. 3. Marketing mix marketing
  4. 4. P’s 4 4 P’s
  5. 5. product
  6. 6. design qualitybranding packagin after saleg services
  7. 7. Place
  8. 8. price lists Variable costs discountsgrace periods production costs profit margin
  9. 9. Promotion
  10. 10. P’s 7 4 P’s
  11. 11. People
  12. 12. Physical evidence
  13. 13. Product PeoplePrice Marketing Process Place Physical Promotion evidence
  14. 14. P’s 12 4 P’s
  15. 15. (Ps 12) PeoplePeople
  16. 16. Promotion is Promotion is Marketing
  17. 17. Vision Mission
  18. 18. remindinform persuade
  19. 19. Promotion mix
  20. 20. Personal selling
  21. 21. Sales promotions
  22. 22. Public relations
  23. 23. Market analysis•Size•Trends•Growth rate•Profitability•Products•Distribution channels•Competitors

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