3. 1st April - Agenda
1. Introductions & Housekeeping
House Rule + Overdose if we go beyond 1hr
2. Another thank you
3. Todays topic is...
E.A.S.Y
4. AOB
Podcast later today
What are barcodes?
Website Reviews with Feefo
Next Week & Topic Requests
4. “ There is no such thing as a daft question,
if you don’t know the answer ”
House Rule
5. Last week we went through the Best Match 101 presentation, in the evening when
presenting it to a room of ~35, it went amazingly well, thank you!
Another quick thank you
7. We’re looking to run a series articles following a simple model that can help you focus
on your business in 4 key areas.
Before we dive in, we’ve got two questions for you to think about for each section:
1. How can we make each section super clear?
2. What examples do you think would work well?
Why we need your help with this
11. Eis for Efficiency
Ais for Add sales channels
Sis for Stock
Yis for Why are you doing this?
So what is E.A.S.Y?
12. This comes in two forms, internal efficiency and external efficiency:
Internal
Everything you do within your business
eg:
External
Everything that your customers see
eg: Listing templates, website, packaging, emails
E is for “Efficiency”
13. This is all about “eye balls”, more potential buyers that see your products the more chances
that you have to make a sale
Existing
● What can better on your existing sales channels
● Expand into Australia, United States as two English speaking sites
● Look at selling into Europe ( “cross border trade”, note the podcast later today )
New
● If you sell on eBay and not Amazon, then look at Amazon ( and vice versa )
● Building your own website
A is for “Add Sales Channels”
14. We all know the saying “You make your money when you buy”
Think about:
● The 4 Standard business models
Stocked, Manufacture, Virtual / Just-in-time & Asset Recovery
● Relationships with suppliers
How can you deepen them, when is your contacts birthday for example?
● Range selling
Expanding an already performing range of products further
● Cross Selling
eBay promotions manager, related, upsell & cross sell items
● Using your existing stock more than once
Building kits of products, searching for duplicates on Amazon, new eBay account(s)
S is for “Stock”
15. Why or who is behind the business. Also this covers branding as well, how is your
business displayed to your customers.
● Do you have a story to tell?
Do you share this?
● Have you got a logo?
● Do you carry your branding everywhere with you?
Your website, eBay, the Amazon seller logo, linkedIn, in emails, on invoices
Y is for “Why”
17. 1. Today’s Podcast
Interview with Scott & Anya as we delve into the world of cross
border trade.
2. GS1 Podcast
What are barcodes and why do you need them with Wajih Rehman
3. Website Reviews with Feefo
Beyond eBay & Amazon, how can you foster reviews on your website
4. Topic Requests
What would you like to see us cover?
Also we’re looking for two people for a mini interview for next week
AOB
18.
19. We look forward to seeing on
the site & in the forums
Matt & Dave
PS.
Remember the coffee mornings, they’re every Tuesday
Thank You Once Again
20. Join in Next Week
Join us next week by following the link below and reserving your seat:
UnderstandingE.com/coffee-morning
Every Tuesday at 10am GMT, see you there!