GOOD NEWS BREAKFAST EVERYONE

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GOOD NEWS BREAKFAST EVERYONE

  1. 1. UNIVERSAL BUSINESS APPROACH
  2. 2. Universal Business Approach “There will come a day when this product will be in every home.”
  3. 3. Universal Business Approach To be in every home you need to be universally accepted. SUCCESS STORIES Disclaimer: All companies depicted own their respective brand images and trademarks and are not affiliated with Herbalife nor do they endorse Herbalife products.
  4. 4. Universal Business Approach Success Stories 5% 95% The Apple logo is a registered trademark of Apple Computer. The Microsoft logo is a registered trademark of Microsoft.
  5. 5. Universal Business Approach Weight Control Program CONDITIONS TO CREATE AND  RETAIN CUSTOMER BASE: 1. Extra weight 2. Desire to lose weight 3. Absence of another diet 4. Money 5. Readiness to start our program 6. Satisfaction with the results 7. Readiness to continue 8. Readiness to continue after having lost weight Conclusion:  Weight control program doesn’t fully conform with the universal approach: weight control can be temporary, but weight management is forever: We need a healthy breakfast every day of our lives
  6. 6. Universal Business Approach UNIVERSAL PRODUCT APPROACH Why Breakfast?
  7. 7. Universal Business Approach UNIVERSAL PRODUCT APPROACH Where does poor nutrition begin?
  8. 8. Universal Business Approach UNIVERSAL PRODUCT APPROACH It begins every day in the morning
  9. 9. Universal Business Approach What have you had for breakfast today?
  10. 10. Universal Business Approach Types of modern breakfast • Carb based breakfast • So called “balanced” breakfast that still has excess carbs • No breakfast
  11. 11. Modern kids breakfast
  12. 12. Universal Business Approach NUTRITION DURING THE DAY AS A RESULT OF A POOR BREAKFAST
  13. 13. Universal product approach People believe they eat with their eyes Eyes have nothing to do with it – it’s the pancreas! Pancreas is an organ of our body which produces gastric juices and insulin
  14. 14. PANCREAS RULES US
  15. 15. How it works…
  16. 16. Human body consists of 100 trillion cells and requires 114 different nutrients
  17. 17. What we ate yesterday gave us energy and nutrients to regenerate cells and tissues of our body How did our body spend all this? ENERGY Nutrients to restore cells and tissues ??? Fats Carbs Proteins DAY NIGHT MORNING
  18. 18. Our body wakes up in the morning and demands 114 nutrients! And what do we give it?
  19. 19. Simple Carbs = Sugar! (or nothing)
  20. 20. If carbs …
  21. 21. If nothing…
  22. 22. Results are the same
  23. 23. This vicious cycle leads to an overweight state which can then lead to other health challenges.
  24. 24. The criteria of a good breakfast. 1. Provides the body with all vital nutrients 2. Provides the body with energy 3. Provides the body with water  4. Helps to maintain a normal blood sugar level
  25. 25. Healthy breakfast Basic program of good nutrition
  26. 26. How can I get this kind of breakfast ?
  27. 27. Basic program of good nutrition
  28. 28. Who needs a good breakfast? Grown-ups Health-challenged and healthy people Thin people and people with extra weight Sports-oriented people and couch potatoes All socioeconomic groups
  29. 29. Everybody needs a good breakfast! We can help many people improve their eating habits and their health. ...It means our prospects of building business are limitless.
  30. 30. Customer Retention Breakfast, Breakfast, Weight control Good nutrition Good nutrition Results, Program personalization awareness CONTROL
  31. 31. Breakfast – Basic program of good nutrition 2007: Formula 1 - 28% TOTAL: 49%
  32. 32. Results from day 1 • Energy • Appetite • Healthy digestion • Sleep • General well-being • Mood • Size and weight
  33. 33. Any doubts and objections like: • I don’t need to lose weight • I don’t want Herbalife • I have tried dozens of diets, they simply don’t work for me • I have just started another diet • I don’t believe in pills and powders • I have no money, etc Become meaningless as soon as you stop arguing and ask a magic question: “OK. And what do you have for breakfast?”
  34. 34. Working with customers • Simple explanation • No conflict with other diets • No expectation of results • Good for the whole family • Simple follow up What have you had for breakfast today?
  35. 35. Recruiting – much simpler • Contrary to when on other diets (weight control), customers are enthusiastic in telling their friends about their new breakfast, It means that such a customer is a potential Distributor. • No need to chase money; everybody can afford the products. • You can have and serve many more such customers, hence increasing the number of potential Distributors. • Distributors from low socioeconomic segments can build a business.
  36. 36. Basic Program
  37. 37. Example: prices in Germany
  38. 38. Universal Business Approach “There will come a day when this product will be in every home.”

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