Driving mobile user
engagement using in-app
messages
Recording and slides will be
emailed by end of day Tuesday
Driving mobile user engagement using in-app messages
Ehren Maedge
VP/GM
MoEngage
@maedge
#mowebinar | @moengage
What the heck are in-app
messages
#mowebinar | @moengage
#mowebinar | @moengage
Push
notifications -
shown outside
the app
#mowebinar | @moengage
In-apps. Shown
to users while
using the app
#mowebinar | @moengage
#mowebinar | @moengage
Push - drive
users back to
the app
In-app - drive
behavior while
using the app
Why in-apps are a mobile
marketer’s best friend
#mowebinar | @moengage
In-apps are like hiring a personal
coach for each user
#mowebinar | @moengage
#mowebinar | @moengage
#mowebinar | @moengage
In-apps don’t require any
engineering involvement to design
and launch
#mowebinar | @moengage
#mowebinar | @moengage
Music App
Try a pro subscription now and listen
to full tracks of your favorite songs
Show me
Maybe later
#mowebinar | @mo...
Behavior vs. Broadcast
In-apps can be delivered based on
user behavior
#mowebinar | @moengage
Trigger this in-app
message when user
installs and opens app
the first time.
#mowebinar | @moengage
Send a special offer to
users who have
booked at least two
rides in the last month
in a certain city
#mowebinar | @moengage
In-app messages are effective at
driving engagement
#mowebinar | @moengage
3.5X higher retention rate
equates to 50 percent third-month
retention of new users
#mowebinar | @moengage
#mowebinar | @moengage
engagement with generic
in-app messaging is 28%
engagement with messages
that are triggered by user...
Why in-apps are a mobile marketer’s best friend
#mowebinar | @moengage
-they are like coaching each individual user
-they ...
5Five valuable ways to use in-app
messages
#mowebinar | @moengage
Drive purchase behavior
#mowebinar | @moengage
Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
100 100 100
Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
100 20 10
#mowebinar | @moengage
Don’t leave that
shopping cart!
#mowebinar | @moengage
Maybe consider a
purchase
Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
100 20 10
Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
100 30 10
Free shipping
off your
entire
purchase...
Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
Free shipping
off your
entire
purchase
today wit...
Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
Free shipping
off your
entire
purchase
today wit...
Increase Opt-In rates for email and
push
#mowebinar | @moengage
Increase Opt-In rates
for push
#mowebinar | @moengage
Increase Opt-In rates for push
#mowebinar | @moengage
Prompt those who have opted out
of push to opt in
#mowebinar | @moengage
Drive higher email opt-in rates
#mowebinar | @moengage
On-boarding New Users
#mowebinar | @moengage
#mowebinar | @moengage
Drive users to make their
first purchase or booking
#mowebinar | @moengage
Get users started on the
right track
#mowebinar | @moengage
Help them realize the full
benefits
Share information
#mowebinar | @moengage
#mowebinar | @moengage
Update Available
#mowebinar | @moengage
Noteworthy Features
Direct Feedback
#mowebinar | @moengage
#mowebinar | @moengage
Collect language
preferences
X
Select your language preferences
English
French
Spanish
*
Rating their experience
#mowebinar | @moengage
Five valuable ways to use in-app messages
#mowebinar | @moengage
-managing purchase behavior
-increase opt-in rates for em...
Go forth and conquer with in-app
messages
#mowebinar | @moengage
Driving mobile user engagement using in-app messages
Ehren Maedge
ehren@moengage.com
650-302-3752
#mowebinar | @moengage
A...
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Driving Mobile User Engagement using In-App messages

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Slides used in our Webinar on "Driving Mobile User Engagement using In-App Messages". Learn how you can drive better mobile user engagement through best practices in using 'In-App Messages'. To know more, visit http://moengage.com

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Driving Mobile User Engagement using In-App messages

  1. 1. Driving mobile user engagement using in-app messages
  2. 2. Recording and slides will be emailed by end of day Tuesday
  3. 3. Driving mobile user engagement using in-app messages Ehren Maedge VP/GM MoEngage @maedge #mowebinar | @moengage
  4. 4. What the heck are in-app messages #mowebinar | @moengage
  5. 5. #mowebinar | @moengage
  6. 6. Push notifications - shown outside the app #mowebinar | @moengage
  7. 7. In-apps. Shown to users while using the app #mowebinar | @moengage
  8. 8. #mowebinar | @moengage Push - drive users back to the app In-app - drive behavior while using the app
  9. 9. Why in-apps are a mobile marketer’s best friend #mowebinar | @moengage
  10. 10. In-apps are like hiring a personal coach for each user #mowebinar | @moengage
  11. 11. #mowebinar | @moengage
  12. 12. #mowebinar | @moengage
  13. 13. In-apps don’t require any engineering involvement to design and launch #mowebinar | @moengage
  14. 14. #mowebinar | @moengage
  15. 15. Music App Try a pro subscription now and listen to full tracks of your favorite songs Show me Maybe later #mowebinar | @moengage
  16. 16. Behavior vs. Broadcast In-apps can be delivered based on user behavior #mowebinar | @moengage
  17. 17. Trigger this in-app message when user installs and opens app the first time. #mowebinar | @moengage
  18. 18. Send a special offer to users who have booked at least two rides in the last month in a certain city #mowebinar | @moengage
  19. 19. In-app messages are effective at driving engagement #mowebinar | @moengage
  20. 20. 3.5X higher retention rate equates to 50 percent third-month retention of new users #mowebinar | @moengage
  21. 21. #mowebinar | @moengage engagement with generic in-app messaging is 28% engagement with messages that are triggered by user actions achieve 56%
  22. 22. Why in-apps are a mobile marketer’s best friend #mowebinar | @moengage -they are like coaching each individual user -they require little engineering involvement -they can be triggered off individual behavior -they are very effective at getting users to take action
  23. 23. 5Five valuable ways to use in-app messages #mowebinar | @moengage
  24. 24. Drive purchase behavior #mowebinar | @moengage
  25. 25. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 100 100
  26. 26. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 20 10
  27. 27. #mowebinar | @moengage Don’t leave that shopping cart!
  28. 28. #mowebinar | @moengage Maybe consider a purchase
  29. 29. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 20 10
  30. 30. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 30 10 Free shipping off your entire purchase today with code FREE
  31. 31. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart Free shipping off your entire purchase today with code FREE Along with those pants, check out our new arrivals in shoes 100 30 10
  32. 32. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart Free shipping off your entire purchase today with code FREE Along with those pants, check out our new arrivals in shoes 100 30 20 Share your new outfit with a friend
  33. 33. Increase Opt-In rates for email and push #mowebinar | @moengage
  34. 34. Increase Opt-In rates for push #mowebinar | @moengage
  35. 35. Increase Opt-In rates for push #mowebinar | @moengage
  36. 36. Prompt those who have opted out of push to opt in #mowebinar | @moengage
  37. 37. Drive higher email opt-in rates #mowebinar | @moengage
  38. 38. On-boarding New Users #mowebinar | @moengage
  39. 39. #mowebinar | @moengage Drive users to make their first purchase or booking
  40. 40. #mowebinar | @moengage Get users started on the right track
  41. 41. #mowebinar | @moengage Help them realize the full benefits
  42. 42. Share information #mowebinar | @moengage
  43. 43. #mowebinar | @moengage Update Available
  44. 44. #mowebinar | @moengage Noteworthy Features
  45. 45. Direct Feedback #mowebinar | @moengage
  46. 46. #mowebinar | @moengage Collect language preferences X Select your language preferences English French Spanish *
  47. 47. Rating their experience #mowebinar | @moengage
  48. 48. Five valuable ways to use in-app messages #mowebinar | @moengage -managing purchase behavior -increase opt-in rates for email and push -onboard new users -share valuable information -get feedback directly from user input
  49. 49. Go forth and conquer with in-app messages #mowebinar | @moengage
  50. 50. Driving mobile user engagement using in-app messages Ehren Maedge ehren@moengage.com 650-302-3752 #mowebinar | @moengage Any Questions?

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