Social Media for Small Business

Social Media, for Starters By: Maureen Kerr of Kerr Consulting and the BDC

Lingo
Blogs
Micro-blogging
Web 2.0
Transparency
Tags

How Do I Know?

508 Visits... The power of social media… Having a prolific blogger “stumble upon” my site. RESULTS: Huge increase in traffic.

No Traditional Media

Who Uses Social Media?

Jump On!

Definition of Social Media Wikipedia : Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

The Social Media Space

Nuances of Social Media

Interact Social media users want to interact and are open to Small businesses who have more than just an online presence.

Old Marketing Funnel

Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING

Why It’s Perfect for Small Business
It’s FREE
Reach new audiences
Provides new ways of reaching existing audiences
Great way to build relationships
And bring people down the funnel
Drive traffic to your website

How to Use Social Media for Small Business
Define your Strategy
Build your Brand
Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!)
Start conversations, it’s about dialogue
Post pictures, videos and podcasts

Listen

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Social Media for Small Business

by Kerr Consulting on Oct 19, 2009

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Social Media for Small Business — Presentation Transcript

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