Michael Odza 505-470-1241 michael_odza@post.harvard.edu 37 Condesa Rd. Santa Fe NM 87508 (relocate, travel or virtual OK)
linkedin.com/in/michaelodza; michaelodza.com; odzaconsults.com; rippedread.com; greenprogressreport.com; Twitter: @modza
Ideal Position
Leader (CEO/VP/Director) in a small company or unit that needs new revenue strategies, online and social media marketing savvy
Key Skills
ROI-driven marketing, b2b and b2c: 10 years’ online lead generation via social media, email, search and banner ads, plus PR,
events (programmed and led data center & technology licensing conferences), direct response (subscriptions), print, radio, TV…
P&L responsibility: top line revenue and budget/expense control...Hands-on, open leadership: rebuilt extraordinary team
performance in crisis (and in “normal” times)…Play different roles in teams as needed: focus, tough questions, finding common
ground, brainstorming, decisions…Exceptional written, verbal, PowerPoint skills to persuade corporate boards, staff, industry
conferences, sales prospects, web/ TV/public, and even Congressional staff… Actionable metrics: A/B testing, web KPIs, Net
Promoter Score, Excel…Consultant on innovation management approaches: stage gates or hurdles, project portfolio, customer-led,
open, prototypes, culture change…Online community growth and management…Editing, reporting: technology, business…PC,
Mac operating systems, MS Office, proficient in HTML, Salesforce.com, Basecamp, Google Adwords/AdSense, Analytics...
Selected Highlights
Saved Fortune 500 client: When a consulting project in another business unit stalled, I asked for and won internal buy-in to mediate,
then sold client on a new model, lowering his cost (while earning us a higher actual net) and stayed with it. Client committed to
future phases to exceed $1 million—and the new project model I designed attracted new prospects.
Built new business from analysis and insights from customer metrics: Spotted increasing web site visits by an audience segment
(by finding pattern in IP addresses), and developed self-service tools for them to upsell themselves to additional products online.
Online Innovator: I conceived automated reader interaction system for content, community and action. Citizens used our social
network tools to identify and rally support for and refine specific policies, forcing legislators to act, contributing to progress on DWI.
Moderated workshop for House Science Committee staff: I was recruited to educate the staff about varying needs and perspectives
of academic, federal lab, enterprise and startup communities in regards to commercialization of scientific research.
Analyzed and reinterpreted data: I normalized raw patent licensing and start-up data from universities and national laboratories,
revealing that the “official” leaders were actually laggards. The tech transfer profession eventually adopted my analysis.
Work History
1/2007 – present: Principal Consultant, Internet Business Models and Social Media Marketing, Odza Consults, Santa Fe, NM:
Evaluate online presence of companies, create and help execute enhanced or new business models.
12/2008 – 5/2009: President, The Uptime Institute, Santa Fe, NM: Consulting; manage U.S. and EMEA networks of data center
operators; online social network; white papers, conferences on data center reliability and energy efficiency: staff of 20+, reported to
Board. Exit: Founder bet on success of annual conference, in face of business travel budget cuts: forced layoff of 2/3 of staff.
10/2000 – 7/2008: Web Publisher/Digital Media Mgr, The Santa Fe New Mexican, Santa Fe, New Mexico, newspaper: reported to
GM (reports to owner). Staff: up to 10. Managed all online P&L, news, video, software, advertising & marketing, e-commerce
(subscriptions), site & ad design, servers for five sites. Exit: severance package in first-round company staff reduction.
1/2000 – 9/ 2000: Online Director, Marin IJ (Gannett), Novato, CA –Exit: left for opportunity to live and work in Santa Fe.
7/1988 – 12/1999: Founder/CEO, Technology Access Report, Marin County, CA – $500 subscription newsletter on technology
transfer (patent licensing), innovation, venture capital, product development, intellectual property law. Clients: R&D, licensing heads
in Fortune 500 cos. & startups in alternative energy, biotech/pharma, IT, automotive, energy, Web, CPG; university & federal patent
licensors. Exit: sold business to UVentures.com, a dot-com. Advisory Board: Esther Dyson, Leon Lederman, etc.
Prior Careers: Co-Founder and VP, Sales & Marketing, Transvision of California, San Francisco; Marketing Director,
Viacom, Warner Amex Satellite; National Sales Director, St. Martin’s Press, all New York
Education: Harvard University, B.A. in English, minor in neuroscience; short courses: consultative sales, SEO/SEM,
innovation, negotiation, patent licensing, management
Activities and Affiliations, Current-- Online: Advisory Board Member, Sustainea.com (startup for sustainable
energy professionals); Moderator, Internetevolution.com; “Aardvocate” vark.com (social Q&A startup); Member: Web Analytics
Assn.; Net Impact; Facebook; 40 Linkedin groups; Offline: Treasurer, Home Owners Association
Past: Digital Media Board, conference and revenue committee member (Newspaper Assoc.); Georgia O’Keeffe Museum
Marketing Committee; DWI Council of Santa Fe; Licensing Executives Society membership committee, Online News Assoc…
P&L | Marketing | Web 2.0 | Business development | Presentation | Projects | Metrics | Innovation management | Writing, Editing | Start-ups