Are You Making These Article Marketing Mistakes?
As an article directory owner and editor I am exposed to a huge number of articles every single day of the week.
I sometimes receive complaints from authors who are angered by the fact that their article has not beenpublished, which leads me to believe that there are still a lot of people out there who do not understand article marketing, nor the role that directories play.
For those who are not finding success with articles, or forthose considering starting out, here are a few ground rules that will save you a lot of work in the long run and willlikely get your article marketing career off to a much more auspicious start.
Read the article directorys specific terms of service and guidelines. This may seem like a boring, tedious and longwinded waste of your valuable time but in the long term it will save you hours of frustration and wasted effort. All directories set their own rules and some are stricter than others. Most directories labor under a huge number ofsubmissions and the work of sifting through them is often the job of one individual. This means that if your opening paragraph or introductory statement is poorly written orcontains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an authors mistakes or to decline an article as opposed to deleting it, is one that most editors do not have.
Mass submissions are usually viewed as spam. Lets face it, none of us are capable of writing over 200 articles in a day - I would say that even producing more than ten would be a pretty amazing feat of productivity. It shouldcome as no surprise to those submitting large numbers of articles in a 24 hour period to find that they are alldeleted. Article directory software usually allows for quick erasure of such submissions, so if you dont want yourwork to fall victim to mass deletion, dont mass submit. Allthat is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.
Proof read your articles. If you dont know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, dont be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in peoples writing. These usually involve spelling and grammar. Spell check your articles, even if you think youre perfect, you will often besurprised at the mistakes you make. If you tend to misspella word regularly, you will never correct it unless you make yourself aware of it.
If you are of the opinion that these things dont matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other websiteowners and bloggers, you need to demonstrate an ability to write well.
As an example, all the "SEO experts" who talk about search engine optimisation (sic) but dont even understand that being able to spell their claimedoccupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in "ize" use a "z" and not an "s". This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.
None of us are perfect and this is not a lecture ongrammar and spelling, no matter how needed it might be.
If you are tempted to use PLR articles, even if you rewritethem in an attempt to make them unique, remember that you will be competing with all the other shortcut seekerswho are doing the same thing. Its another shortcut to the delete key for a lot of directories.
When it comes to the resource box, it is quite amazing how many authors defeat their entire purpose by making a mess of this vital section. If the article directory in question allows one, two or three live Hyperlinks, make good use of them. Think about your anchor text very carefully. In other words dont say......to find out more click here and Hyperlink the words "click here". The resource box is where you need to give readers acompelling reason to visit your site(s) but it is also the one place you can make the most of good keywords as the anchor text in your links.
Use the resource box wisely and take full advantage of everything the directory is offering you by way of promotional tools. Adding your URL without making it alive link is a pointless waste of time if the directory allows you to use Hyperlinks in your resource box. Conversely, adding more than the quota of permitted links will probably result in deletion of your work.
Another thing to watch is linking directly to affiliate programs. Read the directorys policies on this point or again, you may well find yourself on the cutting room floor. Many directories will stipulate that you may onlylink to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either.
Relevancy is also an issue here too. In other words, submitting a PLR piece about gardening and linking toyour MLM program is not very helpful or wise, just one more recipe for deletion.
I should finish by saying that yes, you can churn out badly written articles to your hearts content, just dont be surprised at the results.
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