Defense Acquisition Enterprise 2.0 Conference

Defense Acquisition Enterprise 2.0
Peter Modigliani
Asst Vice President for Program Management
Alion Science & Technology
peter.modigliani@pentagon.af.mil
peter.modigliani@gmail.com
Twitter: @PeteModi

How to Transform The
World’s Biggest Bureaucracy
With Collaborative Web-Based Tools
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The DoD Acquisition Enterprise Today
Acquire Advanced Technology
Hundreds of Programs
Massive Resources
$200B+ Budget, 360,000 Person Workforce
Complex Processes
Bureaucratic and/or Ill-Defined
Outdated Tools
Static Websites, 60s Apps, and Emails

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DoD and the Internet
ARPANET
40 years ago, the DoD (DARPA) invented the Internet (precursor) to share information on defense research

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What is Web 2.0?
Wikis
Blogs
Microblogs
SocialNetworks
SocialBookmarking
Multimedia
Crowdsourcing
RSS
Using Web-based Tools To Foster Collaboration

“If I share information, particularly program issues,
people will use it against me.”
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Culture of Distrust

Defense.gov
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Acquisition Reform
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Congressional Reforms
More Bureaucrats
More Reviews
More Reporting
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Policy Memos
Emails
Staff Meetings
Commander’s Calls
Conferences
Website
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How Do You Communicate Your Message?
How Well Is Your Message Received?

Wikis
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Hawaiian for fast

Easy to create website
Edited by multiple users
Easy version management
Links to other wikis or sites
Wiki
Wikis in Plain English Video http://www.commoncraft.com/video-wikis-plain-english
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Huge online encyclopedia
13 million articles
5th most visited website in US
65 million visitors/month
Collaboratively written and edited by volunteers around the world
Wikipedia
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Single best example of how the Internet expands knowledge

The Intelligence Community (IC) onlinesystem for collaborative data sharing
Three wikis on JWICS, SIPRNet, and Intelink-U.
Used by the 16 IC agencies and DoD since 2005
Intellipedia
ODNI say Intellipedia will change the IC culture, widely blamed for failing to "connect the dots" before 9/11.
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https://www.intelink.gov/wiki

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DoD Wikis
https://acquipedia.dau.mil
https://www.dodtechipedia.mil
DoD acquisition encyclopedia
Program Management
Financial Management
Engineering
Logistics
Contracting
Technical collaboration among DoD scientists, engineers, program managers and warfighters

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Create A DoD Program Wikipedia
Program Overview
Specifications
Quantities
Developer
Operational Units
Operations
FACT SHEET
TYPE INFO
Major Events/Schedule
Major Briefings
Documents
POCs at each organization
Images/Videos
Links
CURRENT
PROGRAMMATICS

DoD Wiki Applications
Simple Documents
Complex Documents
Sys Eng Plan
- Tech Reviews
- Requirements
ADM
MS B approval to enter EMD phase
EMD Exit Criteria
Acq Strategy
- Sys Eng
- Contracting
- Test
Point Paper
Background
Issue
Recommendation
TEMP
Resources
Test Schedule
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BLOG

Provides an online diary of posts
200+ million blogs, 1 million daily posts
Individuals, companies, news, politics, sports, etc
Integrate text, photos, videos, links to other sites
Comment section for readers – Two way discussion
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Blogs
Corporations embraced blogs to streamline product development and collaborate with customers
http://fastlane.gmblogs.com

Federal Government Blogs
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White House
State Dept.
http://blogs.state.gov
http://www.whitehouse.gov/blog
GSA’s CIO
DHS
http://www.dhs.gov/journal/theblog
http://innovation.gsa.gov

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DoD Blogs
DoD
http://www.dodlive.mil
Navy’s CIO
Each Military Service
http://airforcelive.dodlive.mil
http://www.doncio.navy.mil/blog.aspx

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COCOM Blogs
http://www.northcom.mil/nncblog
http://us-pacific-command.blogspot.com
http://usjfcom.dodlive.mil
http://www.eucom.mil/english/bridge/blog.asp

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News Blogs
http://www.wired.com/dangerroom
http://www.dodbuzz.com
http://www.lexingtoninstitute.org/defense
http://www.nationaldefensemagazine.org

How About A Defense Acquisition Blog?
SECDEF Testified to Congress today on President’s Afghanistan strategy - We need to rapidly field capabilities to support the new surge – Sec Gates stressed to me the troops are at war, the building is not. We must change that mindset in AT&L!
5 Comments
I told Lockheed Martin’s CEO Robert Stevens they will be responsible for the F-35 cost overruns
Related Blogs
Air Force SAE
Army SAE
Navy SAE
DoD Live
Hot Topics
KC-X Tanker
IMPROVE Act 2010
JSF
QDR
Afghanistan
WSARA
Systems Engineering
Congress
I testified to SAC-D today on the FY11 Appropriations Bill See the video and transcript. Focus on costs and speed.
XYZ program developed a great contract strategy for their multiple award ID/IQ development contract – competition, agile, and metrics – A model for other programs.
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3 Comments

Share strategy, vision, and priorities
Reach a wider audience
Foster collaboration
Keep your community informed and engaged
Recognize successful people and programs
Share great briefings, news, videos, docs, etc
Why DoD Leaders Should Blog
Finally shed the bureaucrat label!
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Program Blog – Online Community
PM: Briefed OSD Staffs on initial acquisition strategyfor Block 50 – Well received with some great feedback. Tracking for MS B in October.
4 Comments
Test Lead: Flight Test issues have been resolved – New patch installed and test flights resume Monday
Global Hawk
Related Blogs
Predator
Reaper
UAS Task Force
Hot Topics
Block 40
Test
WAAS
RTIP
3 Comments
PEM: I briefed SAC-D Staffer on Wednesday on status of Block 40 and Flight Tests – Successful meeting.
5 Comments
PEM: HASC Cut $100M in FY11 – Submitting appeal
PM: We welcome the new Deputy Program Manager, Lt Col Jim Stone joining us from the Reaper PMO.
This is NOT actual program data
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“Content owners are beginning to understand that the value of their data is much greater if its distributed outside of their environment than if it’s locked up inside a single environment”
- Keith TeareSilicon Valley CEO
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Microblogging
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140-character messages
Distribute time-sensitive info and links
Follow people, organizations, or subjects
Over 100 Million users
Twitter
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Over 2 BillionTweets Per Month
http://twitter.com

Twitter – A Single User’s Posts
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http://twitter.com/thejointstaff

Twitter – A Reader’s View
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Public
Lists
http://twitter.com/PeteModi

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Who To Follow?
@DeptofDefense
6,500 followers
@usfora
@defense_news
@aviationweek
@CENTCOMNEWS
@DoDLiveMil
@ABAviationWeek
@thejointstaff
(19,000 followers)
@NationalDefense
@PacificCommand
@cnnbrk
(3 million followers)
@PEOSoldier
@pentagonchannel
@ArmyConnect(PEO C3T)
@USArmy(27,000 followers)
@dangerroom
@HASCRepublicans
@HASCDemocrats
@NavyNews
(9,800 followers)
@PeteModi
@PeteModi/DoD
@PeteModi/Defense News
@PeteModi/Defense Industry
@PeteModi/US Air Force
@PeteModi/Enterprise 2.0
@US_Air_Force
(8,900 followers)
@thehill
Public Lists
@MarineCorpsNews
(5,500 followers)
@dodbuzz

Program managers post regular updates for external communication across the community
Portfolio managers “follow” all their programs and news outlets to get a current, tailored digest
A DoD Microblog Would Enable Portfolio Management
JSF: Developing plan to add flight test assets and s/w engineers
Congress passed a 2nd CR - Cont Resolution thru 18 Dec
XYZ Program: Test issues driving 3 month delay and $10M bill
Air Force FM: Seeking to find sources for $2B OSD Bill
ABC Program: AT&L approved MS B – Contract Award in Jul
Brig Gen Tom Smith Announced as new PEO C2 see his bio here
Liberty: Fielded aircraft this week after only 8 month development!
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Emaildays /weeks
Monthly/Quarterly Reports take weeks to compile and have stale info when leadership finally read
PM posts on a microblog
Unfiltered summaries
Immediate dissemination
Diverse array of inputs
Rapid feedback
Sharing Program Status/Issues
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Today
Tomorrow?
PM

“When I post a question on my blog, I expect the person with the answer to post back. I do not expect the person with the answer to run it through you, your OIC, the branch chief, the exec, the Division Chief and then get the garbled answer back before he or she posts it for me.”
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Gen James Cartwright, VCJCS, Blogger

Social Networking
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Professional network
55 Million Users, 200 countries
Execs in all Fortune 500 companies
Build your network
140 connections leads to
24,000 two degrees away
2 million three degrees away
Build Profile
Add Connections
Reconnect with alumni
Join Groups
People you may know
Professional discussions
Collaborate on projects
Find SMEs and Events
Job Opportunities
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LinkedIn
http://www.linkedin.com

Collaborative workspace for all Intel Community analysts
Provides unprecedented access to interagency databases
DIA went live on JWICS Sept 08, now >15,000 users
One of Time Magazine’s 50 Best Inventions of 2008
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A-Space
Iranian Elections
Afghanistan
Somali Pirates
http://en.wikipedia.org/wiki/A-Space

Allow users to create groups
Facilitate professional discussions online
Foster Joint collaboration
Share briefings, documents, and training
Job identification and matching
Find experts and pose questions to the community
Establish an Acquisition Social Network
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Program X
Pentagon Staff
C4ISR
Cost Estimators
MDAP PMs
IT Acquisition

Culture Change
Transition from a rigid command and control hierarchy to a more collaborative structure
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Effectively Use the 360,000 Person Workforce

Crowdsourcing
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Don’t Phone a Friend, Ask The Audience!
Phone a Friend = 65% accurate
Ask the Audience = 91% accurate

Outsourcing a job to an open call online to an undefined, generally large group of people
The crowd also helps to vet the solutions
Crowdsourcing
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Problems can be explored cheaper and quicker
Tap a broader talent pool than your organization
Gain first-hand insight on customers' desires
Crowdsourcing Benefits
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The community feels an earned sense of ownership through contribution and collaboration

TRADOC’s BGen H.R. McMaster published the 2009 Army Capstone Concept online for public preview and feedback
Outlines the Army plans for future armed conflict
Army Capstone Concept
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Video: http://www.vimeo.com/7066453
Bulletin Board: http://council.smallwarsjournal.com/showthread.php?t=8486

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Defense Solutions.gov
DoD Portal for innovative companies, entrepreneurs, and research organizations to offer potential solutions
Current Theme: Non-Lethal Weapons to Stop A Vehicle

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Crowdsourcing AoAs
1. Users Identify Capability Gap
3. Crowd submits materiel
and non-materiel solutions
2. Capability Gap Posted Online
5. Winning Solution Selected
and Contributors Rewarded
4. Crowd Vets Alternatives
6. Users Have A Better
Solution Sooner

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Photo Credit: Andre Kutscherauer

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Existing DoD Capabilities
Intelink
https://www.intelink.gov
Microsoft SharePoint
http://sharepoint.microsoft.com
Army Knowledge Online
Defense Knowledge Online
https://www.dko.mil
milSuite
https://blog.kc.us.army.mil/
Defense Connect Online
https://www.dco.dod.mil

Reduced bureaucracy
Unlock innovation quickly
Capture and share knowledge effectively
Find and access experts
Harness talent of your workforce
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Enterprise 2.0 Benefits

Across Teams and Organizations
Acquisition and User Communities
Inter-Service and Agency
Government and Industry
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It’s All About Collaboration
Photo Credit: US Army

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Challenges
Resistance toChange
Security
Funding
Training
DoD Culture
Senior Management Support
Integrating with Existing Technologies

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Get Familiar With Web 2.0 Tools
https://www.google.com/accounts
http://www.google.com/alerts
http://www.google.com/reader
http://docs.google.com
http://www.linkedin.com
http://twitter.com
Imagine Doing Business DifferentlyUsing These Collaborative Tools
*** Don’t use for FOUO business!

Externally
Review your website
Start a blog
Internally
Empower your staffs with Web 2.0 tools
Change the culture too – Not just an IT issue
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Explore New Means to Collaborate
Demand Enterprise 2.0 Tools From Your CIOs

Questions?
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Summary
Collaboration
Innovation
Challenge the Bureaucracy
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http://www.defenseacquisitionenterprise.com

Defense Acquisition Enterprise 2.0 Conference

by Peter Modigliani on Jun 09, 2010

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