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Community Rewards Presentation Community Rewards Presentation Presentation Transcript

  • Advocacy Marketing Program Student Housing Communities
  • Mission: Turn your residents into marketers for your student living community.
  • Brand Ad-vo-cate (Noun) a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of- mouth (WOM) messages about the brand to other people.
  • Millennials as Advocates •  99% of millennials are more likely to engage with a friend's post over a brand's post – Social Chorus •  96% of millennials say that friends are the most credible source of product information – Social Chorus •  92% of millennials would consider purchasing a product if a friend recommended it. - Social Chorus •  77% of consumers are more likely the buy a product when they hear about it from friends or family - Nielsen •  50% of millennials are willing to share content for brands that they love. – Social Chorus 99% 96% 92% 77% 50% Will likely engage Will find credible Consider purchasing Likely purchase Willing to share
  • Student Housing Friends Refer Friends in a Big Way Studies are proving that friend-to-friend referrals are consistently #1 reason that apartment communities are discovered 2012 Resident Survey by Campus Apartments
  • …….………....
  • What is Community Rewards? •  Community Rewards is… •  Community Rewards is not...
  • Install apps
  • Awesome Prizes Double your followers New Shares & Tweets Discover who loves you Resident Reviews Generate Content
  • Actions = Points = Rewards
  • Immediate results 8 properties over 75 days
  • Drive Reviews to Google Thanks for the review! For an extra 1,500 points, will you leave a review on Google? I love living here! The townhome style is one of my favorite things about it, the pool is right in front of my house along with the basketball courts and volleyball court. Come check it out!
  • Platform case study Top 3 review platform sites for 20 properties in 8 of the top U.S. markets over the past 5 years Orlando, Tallahassee, Richmond, Tucson, College Station, Baton Rouge, Athens, and Tempe GOOGLE REVIEWS APARTMENT RATINGS YELP Average star rating over 5 years 2.28 stars 2.29 stars 1.15 stars ? Average number of reviews submitted over 5 years 6.9 reviews 37.2 reviews 1.2 reviews ?
  • Platform case study Community Rewards reviews for the same 20 properties in 8 of the top U.S. markets over 120 days Orlando, Tallahassee, Richmond, Tucson, College Station, Baton Rouge, Athens, and Tempe GOOGLE REVIEWS APARTMENT RATINGS YELP Average star rating over 5 years 120 days 2.28 stars 2.29 stars 1.15 stars 3.98 stars Average number of reviews submitted over 5 years 120 days 6.9 reviews 37.2 reviews 1.2 reviews 36.6 reviews
  • Generate qualified leads Scratch & Win Watch your Interactive Scratch & Win app go viral and turn 1 lead into 10. 70% of prospects shared Scratch & Win to friends in their news feed
  • Dashboard Track your Advocates Effectiveness and discover your most valuable marketers inside your customizable dashboard.
  • Pricing Facebook Applications $249 /month PerCommunity One-time program Setup $199 /One-Time Setup&Installation Other Social Media Services Call for Quote Variable
  • Modern Message, LLC is the creator of Community Rewards - a cross-platform social referral solution built specifically for the Multifamily Industry that enables property managers to increase the reach & ROI of their social media presence. Launched nationally in 2012, we currently work with some of the largest companies in both student and conventional housing. The company is comprised of multifamily specialists, and is dedicated to solving mobile and digital marketing challenges for companies of all sizes. Modern Message, LLC is based in Dallas, Texas. Contact John Hinckley john@modernmsg.com (972) 978-7777 © 2013 Modern Message Holdings, LLC All rights reserved. Confidential.