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Persona-fication or: Falling in Love with a Bot
 

Persona-fication or: Falling in Love with a Bot

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Modern Hombre's own Kyle Bunch's SXSW presentation, aka #BOTLOVE.

Modern Hombre's own Kyle Bunch's SXSW presentation, aka #BOTLOVE.

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  • MIT’s Domo abilities included pouring drinks, shaking hands, and giving hugs.\n
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  • IED\n
  • TOPIO the Japanese table tennis playing robot\n
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  • Spambots\n
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  • Team Osaka’s humanoid robots at the RoboCup\n
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  • Tamagotchi\n
  • Furbies. During one 12-month period, a total of 27 million Furby toys were sold.\n
  • AIBO\n
  • Hasbro and iRobot’s MY REAL BABY\n
  • The PARO therapeutic robot allows the documented benefits of animal therapy to be administered to patients in environments such as hospitals and extended care facilities where live animals present treatment or logistical difficulties.\n
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  • Based on research by Maggie Jackson published in the book “Distracted”\n
  • http://www.123rf.com/photo_669558_young-woman-calling-by-mobile-phone-rage-and-reaction.html\n
  • http://www.123rf.com/photo_669558_young-woman-calling-by-mobile-phone-rage-and-reaction.html\n
  • http://www.123rf.com/photo_669558_young-woman-calling-by-mobile-phone-rage-and-reaction.html\n
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  • The Air Force even put out an ad asking for help with the creation and monitoring of fake social media profiles posing as Afghan and Iraqi citizens on social networks like Facebook and Twitter.\n
  • #WINNING\n
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Persona-fication or: Falling in Love with a Bot Persona-fication or: Falling in Love with a Bot Presentation Transcript

  • #BOTLOVE Presented by Kyle Bunch
  • Can someone becomefriends, or even fall in lovewith a bot?
  • A Quick Glossary of Loaded Terms• BOTS: Robots, programs, any piece of technology that is programmed to react/respond to specific stimuli or triggers.• FRIENDS: Someone with whom you share a personal, emotional connection.
  • Bots have been many things...
  • Housekeepers
  • Personal Assistants
  • Navigators
  • Designated Drivers
  • Explorers
  • Translators
  • Warriors
  • Servants
  • Sanitation Workers
  • Creepy Robin Williamslook-alikes
  • Sometimes it’s indistinguishable...
  • It looks like us...
  • It acts like us...
  • It’s a member of the family.
  • It loves us...
  • Or it tries to...
  • Or pretends to.
  • And sometimesit hates us...
  • Really hates us...
  • Or it’s just here to kill us...
  • Or protect us from itself.
  • Reality Check
  • We don’t have robots thatlook just like us...
  • But we’re getting there.
  • We do haveHousekeepers
  • Surgeons
  • Therapists
  • Entertainers
  • Self-driving Cars
  • Soldiers
  • Ping-pong Champions
  • Pilots
  • Mass Marketers
  • ASIMO
  • (Not to be confused with AWESOM-O)
  • Soccer Players
  • And of course...
  • Jeopardy Winners
  • But we’re still ages awayfrom making an emotionalconnection with bots.Right?
  • Tell that to the kidswho loved thisTamagotchi.
  • Or these Furbies.
  • Or the AIBO.
  • They may miss the mark sometimes...
  • ...but increasingly, theconnection is being made.
  • “Ok, you can connect with abot like you would a pet.But humans are different.”
  • Which is true.
  • Humans have their attention divided.
  • The average knowledge workerswitches tasks every 3 minutes.
  • They get angry.
  • They get sad.
  • They forget your birthday.
  • But hey, we live in the cloud now.
  • Connection looks less like this...
  • FACEBOOK And more like this.
  • Data will be assimilated.
  • HIS RECRUITMENT TACTICS HAVEOur public personas are ubiquitous. BEEN...LET’S JUST SAY, SUCCESSFUL.
  • But you can still bewhoever you want.
  • Warrior
  • Farmer
  • Future Mayor
  • Bitchin’ Warlock
  • The Desired Outcome:Enabling Human ConnectionCrreating Smarter Bots
  • The Unintended Consequence(s):Humans Constantly Distracted and/orPretending to Be Somebody Else
  • The Result:Making Friends with BotsLooks Pretty Good
  • Final Thought
  • Perhaps this is less about lovingbots or technology...
  • And more about becoming it.
  • Hardwiring our connection.
  • This could be ourSputnik moment.
  • Or not.
  • Thank you.Blog: thedailybunch.comTwitter: @bunchEmail: kyle@kylebunch.com