The Modern Climate of Mobile Apps

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The Modern Climate of Mobile Apps

  1. 1. hello geoff bremner president/ceo
  2. 2. what you need to know about mobile (apps) apps&apps NoDE Event June 17, 2010
  3. 3. one of many mm marketing strategy
  4. 4. mobile pillars email txt/sms apps mm social adverts mobile web
  5. 5. nielsen facts Source: 2010 US media industry fact sheet
  6. 6. app txt/sms email apps mm insights social adverts mobile web apps
  7. 7. don’t confuse app revenue with your opportunity
  8. 8. smartphone os global market share (2009-end)
  9. 9. Apple isn’t as prevalent as you might think
  10. 10. Source: Flurry
  11. 11. know the difference between usage & app loyalty
  12. 12. where’s this all headed?
  13. 13. apps empower a context-aware marketplace
  14. 14. golden triangle location personal real-time
  15. 15. where to start? what’s in it for your customer business objectives
  16. 16. the roadmap to building a golden app revenue create growth marketplace map strategy experiment evolve to ecosystem identify implement to find involve relationships what’s partners more cost identify sustainable efficiency marketplace infrastructure
  17. 17. thank you gbremner@modernclimate.com

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