hello
geoff bremner
president/ceo
what you need
to know about
mobile (apps)
apps&apps
NoDE Event June 17, 2010
one of
many            mm
         marketing
          strategy
mobile
pillars   email
                   txt/sms

                              apps

                   mm
          soc...
nielsen facts
Source: 2010 US media industry fact sheet
app
                       txt/sms

              email               apps

                       mm

insights
          ...
don’t confuse
app revenue
with your
opportunity
smartphone os global market share (2009-end)
Apple isn’t as
prevalent as
you might
think
Source: Flurry
know the
difference
between
usage & app
loyalty
where’s this all
headed?
apps empower
 a context-aware
marketplace
golden
triangle
            location


 personal              real-time
where
to start?
 what’s in it for your customer

 business objectives
the roadmap to building a

golden app
revenue                                    create
 growth                           ...
thank you
gbremner@modernclimate.com
The Modern Climate of Mobile Apps
The Modern Climate of Mobile Apps
The Modern Climate of Mobile Apps
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The Modern Climate of Mobile Apps

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Transcript of "The Modern Climate of Mobile Apps"

  1. 1. hello geoff bremner president/ceo
  2. 2. what you need to know about mobile (apps) apps&apps NoDE Event June 17, 2010
  3. 3. one of many mm marketing strategy
  4. 4. mobile pillars email txt/sms apps mm social adverts mobile web
  5. 5. nielsen facts Source: 2010 US media industry fact sheet
  6. 6. app txt/sms email apps mm insights social adverts mobile web apps
  7. 7. don’t confuse app revenue with your opportunity
  8. 8. smartphone os global market share (2009-end)
  9. 9. Apple isn’t as prevalent as you might think
  10. 10. Source: Flurry
  11. 11. know the difference between usage & app loyalty
  12. 12. where’s this all headed?
  13. 13. apps empower a context-aware marketplace
  14. 14. golden triangle location personal real-time
  15. 15. where to start? what’s in it for your customer business objectives
  16. 16. the roadmap to building a golden app revenue create growth marketplace map strategy experiment evolve to ecosystem identify implement to find involve relationships what’s partners more cost identify sustainable efficiency marketplace infrastructure
  17. 17. thank you gbremner@modernclimate.com

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